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Codere to appear on the shirt of the Club de Futbol Monterrey Rayados of Mexico

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  • Codere’s (the “Company”) logo will appear on the front of the team’s shirt, which together with the marketing initiatives planned for the coming months, will contribute to strengthen the Codere brand in Mexico as a leading betting partner in the country.
  • The Company has reached the “main sponsor” category of the club, within its sponsorship agreement for the next four seasons (until the 2024/2025 season).
  • The Company has recently pushed the international expansion of its omnichannel gaming with the launch of the group’s digital subsidiary, Codere Online, the first online gaming operator in Latin America to be listed on the Nasdaq.

Codere, a leading multinational company in private gaming in Europe and Latin America, has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club, of the MX League of Mexico, raising its category to main sponsor and its denomination from “Official Sponsor” to “Official Betting Partner” of the Club, allowing it to show its logo on the front of the team’s shirt.

The new official shirts, now with the Codere brand, were presented yesterday during the friendly match between Rayados and Guadalajara, a preamble to the next Liga MX season, which will begin on July 23.

As such, the Rayados players wore the company logo on the home kit (with the striped shirt), during the first half, and on the away kit (in white and blue), during the second half of the match. Soon, the brand will occupy a prominent place in the club’s stadium, in the Codere “Suite” and other highly visible areas of the venue.

Likewise, the Company today launched an important advertising campaign that will be broadcast on television, radio and digital media through different social networks, both from the club and from Codere, designed to connect with both the followers of the team and its sports betting customers.

View the “History” campaign spot here:

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During the coming months, different joint marketing actions will be implemented in order to foster the experience of the club’s fans and Codere sports betting customers, with access to the stadium, invitations to matches and VIP plans, among other activities resulting from this perfect match between gaming and exclusive football-related experiences.

Alberto Telias, Chief Marketing Officer of Codere Online, said, “We are convinced that this long-term alliance between both companies will allow us to grow together and achieve important goals. We could not have found a better travel companion in our expansion journey in Mexico than the Rayados de Monterrey Football Club.”

Meanwhile, Pedro Esquivel, Executive Vice-President of Rayados, welcomed having Codere as the Club’s Official Betting Partner, calling it “a new stage that will undoubtedly boost the team, its supporters and football and sports fans.” He also added that “the presentation of the new jersey kicks off a stage of optimism and enthusiasm to face the next season of the Mexican League.”

Mexico, a model for Codere’s expansion in Latin America

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Since its arrival in Mexico in 1998, Codere has maintained a leadership position in the regulated entertainment gaming offering in the country. The sponsorship with Rayados, boosts the company’s growth objective in Latin America.

Codere’s omnichannel gaming portfolio in the country included (prior to Covid-19 related temporary closings) 95 gaming halls, 93 sports betting shops and nearly 21,500 gaming machines, in addition to its online gaming platform, codere.mx, which offers sports betting and casino games. Likewise, the company operates the Hipódromo de las Américas, the Granja Las Américas and the Citibanamex Convention Center (converted since last year until very recently into a field hospital for Covid-19 patients).

Carlos Sabanza, Codere’s Sponsorship Manager, highlights the importance of this sponsorship in the evolution of the group after an extraordinary year marked by the strong impact of the pandemic on the entertainment sector, especially on the gaming industry with the closing of gaming halls and the postponement of sports competitions. Consequently, he points out, “Our deal with one of the main Liga MX clubs on top of maintaining our agreement with Real Madrid CF, as Official Betting Partner, since 2016, allows us to continue expanding our international brand and achieving our ambition to be the leading company in the Spanish-speaking sports betting and gaming market.”

Codere and Monterrey Rayados Football Club will share the winning entertainment combination, the best gaming and the best football, with their sports fans and sports betting customers in Mexico for the next four seasons.

On June 22, 2021, Codere Online (the online subsidiary of Grupo Codere) and DD3 Acquisition Corp. II (NASDAQ: DDMX, DDMXU, DDMXW), a publicly traded special purpose acquisition company, entered into a definitive business combination agreement that would result in Codere Online becoming the first publicly-listed online gaming operator in Latin America.

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Plaza Hotel & Casino announces second Super Bingo $20,000 Giveaway

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Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino will again hold a $20,000 Super Bingo Giveaway. To qualify for the $20,000 Super Bingo Giveaway, players receive 10 drawing tickets for every Super Bingo 2-day event played in August 2024 through May 2025.

Upcoming Super Bingo dates in 2024 are Aug. 5-7, Sept. 9-11, Oct. 7-9, and Nov. 11-13. At the end of the year, the Plaza will hold its first-ever Super Bingo during the New Year’s holiday, Dec. 30 – Jan. 1. In 2025, Super Bingo events that count towards the $20,000 giveaway will be held Feb. 3-5, March 3-5, April 7-9, and May 5-7.

A group of people sitting at tables Description automatically generated with medium confidenceDuring the June 2025 Super Bingo event, the $20,000 giveaway drawing will occur before the coverall on day 2, June 4, 2025. Players must be present to win. Ten prizes will be awarded with a first prize of $10,000. All prizes will be paid in cash.

In addition, players who play three or more Super Bingo events from now through May 2025 will receive free registration for the June 2025 event.

Held in the Plaza’s ballroom, Super Bingo draws nearly 1,000 people from across the country and as far away as Hawaii and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while Bingo at the Plaza Hotel & Casinosocializing with like-minded bingo players.

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Bingo-only registration is $160 per person. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.

All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.

The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located two floors above the main casino. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room.

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Penn Entertainment to Lay Off About 100 Employees

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Penn Entertainment plans to lay off about 100 employees as it focuses on growth for ESPN Bet.

CEO Jay Snowden told staff members in an internal email that the changes will enhance operational efficiencies following its 2021 acquisition of Canadian media and gaming powerhouse theScore.

The company employs about 20,000 people.

“When PENN acquired theScore, we hit the ground running with the build-out of our proprietary tech stack and the migration of our sportsbook to theScore’s best-in-class-platform,” Snowden wrote in the memo. “This led us to temporarily set aside any potential organizational changes that would typically follow a major acquisition.”

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Penn went on to say it’s embarking on a new phase of growth in its interactive business, which includes ESPN Bet, a $2 billion branding partnership with Disney’s ESPN. Snowden said the initiatives include product enhancements and deeper integration into ESPN’s ecosystem.

Investors are impatient for Penn to demonstrate its muscle with the rebranded sportsbook, and activist investor Donerail Group has called on the board to sell the casino company.

Rumors have swirled about the potential interest from many other online gaming and brick-and-mortar casino companies.

Truist gaming analyst Barry Jonas wrote in a note Thursday that a sale is unlikely in the near term because of the complexity of a transaction that would likely involve major divestitures.

Penn’s release of new ESPN Bet features this fall during football season should meaningfully improve its product, Jonas said, and a focus on costs indicate the company’s commitment to seeing its investment yield results.

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Penn shares have plummeted 25% year to date. It has missed earnings expectations the last two quarters and lowered guidance.

“Investors continue to wonder what an ESPN Bet success could look like, and how much more investment (beyond what’s guided) it’ll take to reach,” Jonas notes.

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Greenlite Ventures Completes Agreement with No Limit Technology

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Greenlite Ventures Inc. has announced the signing of a Reorganization Agreement with No Limit Technology Holdings Inc. (No Limit), a company involved in the sports betting and cryptocurrency markets. The agreement has been submitted to FINRA pursuant to its company-related action review process. Once the review is concluded, and FINRA advises the company that no further action is required, the acquisition will be deemed closed. However, the decision to conclude the review and determine that no further action is required is entirely within the authority of FINRA and no assurance can be given that such will be the case.

As a result of the acquisition, GRNL will own all physical assets and intellectual property previously owned and developed by No Limit. In consideration, No Limit has acquired majority shareholder control of GRNL, and No Limit founder and CEO Rafael Groswirt will be appointed as GRNL’s new CEO.

With this acquisition, GRNL seeks to create a decentralized sports betting ecosystem. Utilizing blockchain technology, cryptocurrency, artificial intelligence, and peer-to-peer algorithms, GRNL plans to launch a sports betting exchange powered by its own cryptocurrency, the No Limit Coin. The platform is intended to offer financial benefits to users, including a greatly reduced house take and non-custodial wallets that allow users to always be in control of their funds.

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