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Salsa Technology reveals revitalised brand to reflect its 360° iGaming solution

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Blueprint Gaming extends reach in LatAm with Salsa Technology

 

Salsa Technology has proudly revealed its revitalised corporate brand and website to reflect its 360° iGaming solution hub.

Salsa’s new logo encapsulates the company’s commitment to delivering a leading tech system for casino, sports betting, lotteries and bingo that focuses on quality, safety and user experience.

This progressive move neatly brings together the four core elements of Salsa’s business offering Salsa Omni, Salsa Gator, Salsa Studio and Salsa Solutions.

Salsa Omni is the intuitive iGaming omnichannel platform, Salsa Gator is the content aggregator – the largest LatAm focused gaming library and Salsa Studio is LatAm’s top Video Bingos and Slots provider. The final strand of Salsa’s offering is Salsa Solutions, which is a bespoke service & consulting hub to support business growth. This covers Customer Support Services, Marketing & Sales intelligence as well as payment processing, fraud protection and local infrastructure configuration – among others.

Salsa’s refreshed brand features a powerful logo design that combines a collaborative work environment, reliability and security that is guaranteed. The DNA, spring and spiral themes of the logo communicate the uniqueness of clients, strength, resistance and expansion.

Check out the Salsa Technology rebrand video here for further details.

Salsa Technology’s COO, Alberto Alfieri said: “Our revitalised brand encapsulates Salsa Technology’s iGaming vision and its four core elements that will drive business growth. We wanted to create a progressive identity that reflected what we stand for as a business and the ways in which our partners benefit from our localised knowledge and unrivalled experience.”

Salsa Technology’s Marketing Manager, Eliane Nunes added: “We carried out thorough research with key stakeholders in the market and had the entire Salsa Technology team involved in the process. This collaborative approach enabled our designer, Aline Vasconcelos, to translate our development work into our new brand identity and ensure it shapes the company, and above all, our vision of the future.”

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1/ST Launches Full Suite Venue App, Including an Integrated Wagering Experience for Horse Racing Fans at Gulfstream Park, Developed with Everi

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Everi Holdings Inc in an agreement with 1/ST, North America’s preeminent Thoroughbred horse racing and pari-mutuel wagering company, announced the launch of their new mobile app and wagering experience, Gulfstream Racing.

The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi’s strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company’s footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.

Phase I of the app launch includes traditional venue app features – ticketing, dining reservations, promotions, race schedules, push and messaging – and a 1/ST designed in-app horse wagering experience to allow fans to place win, place and show bets. The app utilizes Everi’s BeOn Mobile platform and digital CashClub Wallet technology to facilitate a cashless wagering option in the app for fans on-site.

The app launched ahead of the 2025 Pegasus World Cup, South Florida’s leading luxury sports and lifestyle event, which took place on Saturday, January 25, at Gulfstream Park. In addition to Gulfstream Park, Everi and 1/ST will soon roll out a venue app for the renowned Santa Anita Park, including an expansion of the horse wagering and wallet funding experiences, as part of Phase II of this mobile deployment.

“With 1/ST’s experience in delivering world-class entertainment and wagering for horse racing fans, we felt it was a natural fit for Everi to help enhance the venue experience with additional mobile and funding capabilities. Our ability to develop solutions for additional fan engagement, flexible enough to reach them wherever they are, is a key part of our combined strategy to enable seamless, mobile-first, self-service journeys, to meet fans at their preferred touchpoint,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader.

“The collaboration between Everi and 1/ST is about delivering an intuitive, convenient and engaging experience for our fans, and is specially designed for those who are new to horse racing. The Gulfstream Racing App puts the picks of our horse racing experts readily into their hands with a simplified direct betting interface. It also includes ticketing, dining and key venue event highlights, putting everything you need for a fun day at the track in one easy-to-use platform,” said Keith Johnson, President of 1/ST TECHNOLOGY.

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Caesars Sportsbook Debuts its Largest-ever Prop Betting Menu for Super Bowl LIX Inside the Caesars Superdome

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Caesars Entertainment Inc. unveiled its most extensive Super Bowl prop betting menu ever ahead of Super Bowl LIX, which will take place on Feb. 9 at the iconic Caesars Superdome in New Orleans. Sports fans 21 and older can now get in on the action via the Caesars Sportsbook app or at Caesars Sportsbook locations, including at the newly transformed Caesars New Orleans, home to the only in-person sportsbook in downtown New Orleans.

As the NFL’s first Official Casino Partner and an Official Sports Betting Partner, Caesars launched its largest Super Bowl prop betting menu ever in honor of its standing as the first NFL partner to hold naming rights to the stadium where the Super Bowl will be played, the Caesars Superdome. The Super Bowl LIX Prop Betting menu offers thousands of entertaining proposition bets, allowing fans to wager on every part of the game, from predicting the outcome of the opening coin toss, to the performance of their favorite star players, who will be named Super Bowl LIX Most Valuable Player and more. In addition, special themed Quick Picks will again be released daily until kickoff and Live Same Game Parlays and other play-by-play wagering will provide the opportunity to seamlessly bet on Super Bowl LIX in real time as the action unfolds.

“For Super Bowl LIX, fans can bet on every aspect of the game with thousands of props to allow fans to feel closer to the performance of the game’s biggest stars and participate alongside the biggest moments. Caesars and the Caesars Superdome hold a special place in prop betting history dating back to Super Bowl XX in 1986. This year, our Super Bowl LIX prop betting menu is designed to live up to the magnitude of that moment and is bigger and better than ever,” said Kenneth Fuchs, Senior Vice President and Chief Product Officer at Caesars Digital.

In 1986, Caesars revolutionized prop betting when oddsmakers at Caesars Palace created a groundbreaking bet for Super Bowl XX between the Chicago Bears and New England Patriots, played in what is now known as the Caesars Superdome. The prop bet asked whether a defensive player would score an offensive touchdown in the Super Bowl, inspired by the Bears’ rookie defensive lineman, who had multiple rushing touchdowns that season.

The rookie sensation delivered, scoring a rushing touchdown in the Bears’ 46-10 victory over the Patriots. The thrilling outcome not only rewarded bettors with a massive win but also sparked the Super Bowl prop betting craze, on the same field where Super Bowl LIX will crown its next champion. In a nod to the historic prop, Caesars Sportsbook is once again offering a wager on whether a rostered defensive player will score an offensive touchdown in Super Bowl LIX at +2200, which most recently happened in Super Bowl XXXIX during New England’s 24-21 victory over Philadelphia.

Two fan favorites return to Super Bowl wagering at Caesars Sportsbook this year – Same Game Parlays, and a digital version of the popular Super Bowl squares party game, Caesars Squares. Same Game Parlays let fans bet on their favorite players in combination with other wagers. Caesars Squares gives players a fun, easy and digital opportunity to join the excitement by correctly predicting the final digit of each team’s score at the end of the first quarter, halftime, and the full game. This year, Caesars Squares will feature a new look and feel with a traditional grid format, making it easier than ever for players to select their numbers.

Every wager placed at Caesars Sportsbook or on the Caesars Sportsbook app earns Tier Credits that contribute to status and Reward Credits redeemable for the industry-leading loyalty program, Caesars Rewards. Unique Caesars Rewards experiences include discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary, sports and entertainment experiences, as well as bonus cash in the app.

Sports fans 21 and older in states and jurisdictions where sports betting is permitted in North America can download the Caesars Sportsbook app on iOS and Android or wager on desktop.

Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry’s first Responsible Gaming program, Project 21. Today, the Company’s commitment to ensuring all players are aware of Responsible Gaming resources remains steadfast and spans all of Caesars’ digital platforms and world-class destinations in which it operates. Caesars Entertainment enforces an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards and restricts access to its gaming products for individuals under the age of 21.

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In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices. Just a few months later, the Company was awarded the National Council on Problem Gambling’s award for Corporate Social Responsibility.

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TheLotter US Issues Warning to Unsuspecting Users: “Be Wary of Online Scams”

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TheLotter US, a trusted online lottery courier service, has send a reminder to customers to be vigilant against online phishing scams and fraudulent websites. With online lottery courier services growing in popularity, cybercriminals often target unsuspecting individuals with fraudulent emails and messages that falsely claim recipients have won a lottery prize.

Please remember, you cannot win a prize for a contest you have not entered.

“Security is at the core of our service, and our top priority is ensuring customers feel confident when playing online. While many enjoy the convenience of online lottery courier services, it’s crucial to stay vigilant against scams targeting personal information,” said Yael Hertz, CEO of TheLotter Group.

TheLotter Group’s announcement follows their fraud team’s discovery of phishing attempts, including several fraudulent websites impersonating the courier service’s platform.

Thanks to the diligent efforts of TheLotter’s fraud and security team, many of these fraudulent websites have been successfully taken down. However, it is important to remain cautious of similar fake platforms that may emerge in the future.

Websites like these often have an “off” feel—stretched or low-quality images, poorly worded content, non-functional buttons, and links that don’t lead anywhere. They may also ask for credit card details prematurely or without requiring account verification.

“We’re concerned about the harm phishing scams can cause and the negative impact on companies like ours, committed to keeping customers safe and informed. That’s why we actively educate and warn our customers, raising awareness to help protect them,” TheLotter said.

TheLotter US advises consumers to stay vigilant and watch out for common red flags: fake email addresses, fraudulent websites with suspicious links, requests for personal information, unusual payment demands, and indications of an unsecured connection.

“We encourage customers to log into their accounts directly if they ever receive a winning notification and to never respond to unsolicited requests for personal information. Staying informed about scams is key to protecting yourself online,” Hertz added.

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TheLotter US also urges individuals to report any suspicious communications to relevant authorities, such as the Federal Trade Commission at 1-877-FTC-HELP or online, or the FBI’s Internet Crime Complaint Center (IC3).

If you have any doubts or concerns about the legitimacy of something you’ve seen or been contacted about, TheLotter US is available 24/7 to assist, clarify, and offer advice.

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