EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

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Scientific Games has been honored with the Top GCC award in the Organizational Excellence category at the GCC Workplace Awards 2025. Held on July 11, in Bengaluru, India, these awards recognize global capability centers in India that are transforming the future of work through innovation, culture and forward-thinking strategies.

This honors marks the third award in the past year for Scientific Games’ India operations, building on its 2024 Great Place to Work certification and inclusion in Jombay’s WOW Workplaces of 2025.

“Scientific Games India has proven once again that we are creating a high-performance, future-focused workplace. Our team in India plays an important role in supporting and enhancing the way we deliver technology solutions across our global lottery business,” said Pat McHugh, CEO of Scientific Games.

The GCC Workplace Award highlights Scientific Games’ exceptional progress in building a high-performance, people-first workplace supporting both business outcomes and employee well-being. The company’s Bengaluru-based operations serve as a strategic hub for software development, technology operations, research, and quality assurance.

“What makes this recognition especially meaningful is that it reflects how we’ve grown as a team, scaling up in capabilities while staying true to our company culture. Over the past year, we’ve sharpened our focus on leadership development, cross-functional collaboration and building an environment where people feel trusted to solve complex challenges,” said Mahesh Nanjundappa, Managing Director of Scientific Games India.

The GCC Workplace Awards celebrate organizations in India that are redefining what a great workplace looks like. Scientific Games was recognized from a competitive pool of 450 nominated organizations. The selection involved a rigorous, multi-stage process, including quantitative reviews, qualitative assessments of internal policies and programs and benchmarking against peer organizations. Key evaluation areas included leadership and culture, diversity and inclusion, employee well-being, innovation, and external reputation.

The judges awarded the company 5 out of 5 ratings for employee engagement and well-being, as well as workplace culture, citing strong leadership support and structured feedback mechanisms. Its formal rewards and recognition programs, comprehensive benefits including health, dental and vision coverage and diversity and inclusion efforts.

Scientific Games’ India location contributes to delivering the company’s high-performance lottery and sports betting solutions to government-regulated lotteries in 50 countries.

Expanse Studios, a cutting-edge game developer focused on innovative iGaming experiences and a subsidiary of Golden Matrix Group, has entered into a content partnership with Bragg Gaming Group, a global B2B iGaming content and technology provider. The agreement significantly expands the distribution of Expanse Studios’ proprietary slots, crash and table games across over 30 regulated markets globally, including the US, Canada, Latin America, and Europe.

The partnership brings together Expanse Studios’ diverse portfolio of 55+ proprietary games and Bragg Gaming’s extensive distribution capabilities, creating powerful synergies for both parties. By combining Expanse Studios’ high-quality content with Bragg’s robust global network, the collaboration enhances global reach for both parties while offering operators a broader range of engaging iGaming experiences.

“Our partnership with Bragg Gaming is a strategic milestone in our efforts to scale rapidly across the U.S. and European markets. The combination of our unique proprietary content and Bragg’s powerful distribution network creates a compelling proposition for operators seeking to enrich their iGaming portfolios. The partnership reflects our ongoing commitment to providing exceptional gaming experiences around the world,” said Damjan Stamenkovic, CEO of Expanse Studios.

Bragg’s “Hub” platform offers access to a vast network of regulated markets, enabling Expanse Studios to accelerate its growth and strengthen its position as a leading global B2B iGaming content provider. The integration allows for the seamless deployment of Expanse Studios’ content, supported by Bragg’s cutting-edge analytics and player engagement tools.

Hristofor Hristov, Commercial Director, Aggregation at Bragg Gaming Group, said: “We’re delighted to be able to expand our content reach across the US, Latin America and Europe, all of which are important markets for Bragg. This is especially true in the U.S., which is a key focus area for our continued expansion in 2025. I look forward to seeing a warm reception to Expanse Studios’ content from our operator partners, especially for the firm’s crash games, which have proven to be a very popular addition to the Bragg content slate.”