Rapidly expanding content provider signs content agreement with leading operator Betcris

Popular iGaming content provider BGaming has signed a new partnership with major Latin American operator Betcris. The deal will see all of BGaming’s innovative gaming content integrated onto Betcris’s online casino platform.

The deal will further enhance BGaming’s position as one of the leading game providers in the Latin American market. Betcris is a pioneer within the region, owning over 100 walk-in shops and providing its online casino platform worldwide.

The operator, best known for its sports betting service, has been in business since 2006, demonstrating a clear understanding of the demands of Latin American players. Betcris customers will now have instant access to BGaming’s dynamic slot portfolio, which includes titles like Wild Cash X9990, Wild West Trueways, Alien Fruits, and more.

Following the certification of its games for the Brazilian market in January, BGaming has established strategic partnerships with key LatAm operators such as Pixbet, PlayGreen, and Timeless Tech.

Olga Levshina, Chief Commercial Officer at BGaming, said: “Latin America is a major focus for BGaming in 2025, and by partnering with industry-leading operators like Betcris, we can cement our position as one of the most creative content providers in the region.

Betcris is one of the most respected names in Latin America, and this partnership is a statement of intent for our ambitions on the continent.”

Diana Navarro, Casino Coordinator at Betcris, said: “At Betcris, we are always looking to partner with the best new names in the region. BGaming is a developer that has been on our radar for some time, and it has already made waves within LatAm. We can’t wait to join them on their journey and see how our players react to their titles”.

Following the widespread success of the Footprints in the Market podcast, Digital Footprints is proud to announce the launch of a new dedicated platform aimed specifically at iGaming marketing professionals: www.footprintsinthemarket.com.

The new site is set to become a leading destination for CMOs, marketing directors, brand leads, and digital strategists in the iGaming sector. It will offer exclusive insights, interviews, and industry thought leadership — all with a singular focus on helping marketers stay ahead in this dynamic and highly regulated space.

Footprints in the Market began as a podcast series highlighting the voices behind some of iGaming’s most innovative marketing campaigns. The new website builds on this foundation, featuring original content from key industry figures, best practice guides, and marketing playbooks tailored for iGaming’s unique challenges.

“We’ve had such an overwhelming response to the podcast – marketers wanted more depth, more voices, and a space of their own. This site is our answer to that,” said Sharon McFarlane, Managing Director of Digital Footprints.
“Our goal is to create a living resource — a hub where iGaming marketers can learn from their peers, stay informed, and get inspired by what’s really working in the field.”

The site launches with a host of new interviews, including features with top-level executives from leading sportsbook, casino, and affiliate brands. Visitors can also expect regular content updates, trend analysis, and opportunities for community engagement.

To explore the platform or pitch an idea for collaboration, visit www.footprintsinthemarket.com.

JCM Global has installed a towering new digital signage solution at Chinook Winds Casino Resort in Lincoln City, Ore.

The digital signage frames the entrance of the casino’s high limit area and creates a stunning visual destination that transforms the casino floor.

Specifically, JCM installed three curved 2.5mm FLEX LITE-S solutions. The two pillars each measure nearly 8 feet high by 7 feet wide, and they connect to an overhead soffit that is nearly 24 feet wide and 5 feet high. The entire solution is programmable and can display different content for each piece of digital signage or showcase one video across all three signs.

The dynamic digital signage replaced static wood pillars and can feature a range of messaging, images, and video limited only by the imagination. This is the first digital signage project JCM has installed at Chinook Winds. The casino also has JCM GEN5 thermal printers on each of its slot machines.

“This breathtaking new entry into our High Stakes room is just the beginning of all the exciting new changes we will be implementing at Chinook Winds Casino Resort. We are glad JCM Global has been able to be a part of this journey,” said Sean Sheridan, Director of Facilities at Chinook Winds Casino Resort.

JCM SVP – Sales, Marketing & Operations Dave Kubajak said: “Chinook Winds says, ‘It’s Better at the Beach’, and their management proved it with this incredible digital signage installation. Our digital signage team brought their vision to life with our unique curved displays showcasing their high limit room entrance. The movement of the ocean and the whales on the curved signage truly illustrate the power of digital signage and the virtually limitless creativity it unleashes.”

JCM digital signage solutions transform hospitality areas, indoors, and outdoors. They come in a wide range of sizes and options to perfectly fit any space and enhance the guest experience.