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Gartner Recognizes Optimove as Challenger in 2021 Magic Quadrant for MMH

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SB22 Partners with Optimove

 

The market research organization Gartner has recognized Optimove, one of the leading CRM platforms in the world, as a challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs (MMH).

According to Gartner’s terminology, MMH refers to technologies that offer streamline communication with customers through various means such as websites, mobile devices, social media, direct mail, call centers, paid media, and emails.

The research firm selects 20 companies in the list and classifies them in four categories, based on their strengths and weaknesses. It features these companies in a graph, which is called Magic Quadrant. The Magic Quadrant comprises the four categories, namely

  • Leaders
  • Challengers
  • Niche players
  • Visionaries

Optimove is recognized as a challenger for the second year in a row and is among the top five for the Campaign Creation, Orchestration, and Measurement.

Pini Yakuel, Optimove’s Founder and CEO, said:

“We believe Optimove being recognized once again as a Challenger is validation of our ability to help companies orchestrate multichannel campaigns that combine realtime triggers with predictive next-best-action optimization.  We are committed to continue to help our clients grow through their existing customers by transforming data into insights that fuel personalized CRM journeys mapped by AI, at scale.”

A complimentary copy of the full report is available on Optimove’s website.

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ACR Poker’s Blitz Bonus Boost Returns in Exciting Fashion to Supercharge Player Bankrolls

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ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.

Here’s how the fan favorite promotion works:

Deposit $25 or more with code: BLITZ

Play Blitz Poker and unlock $1 of your Bonus for every 27.5 Reward Points earned

Hit Happy Hours (6pm–8pm ET) for double points

Clear it in 30 Days after making the deposit —time to flex those fingers

Blitz Poker gets players straight into the action, enhancing the pace and excitement at the table. There’s no waiting around as when a player folds, they automatically get a new hand at a new table, with a new chance to crush it.

“Blitz Poker is already one of the most exciting ways to play action-packed poker and it’s perfect for players who enjoy the thrill of fast-paced games. Blitz Bonus Boost gives the community even more reason to jump in by supercharging value,” said ACR Pro Chris Moneymaker.

And not to forget, new players will scoop up ACR Poker’s 100% Welcome Bonus up to $2000, and once cleared, they can enjoy the Blitz Bonus Boost value.

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TaDa Gaming Extends Brazilian Footprint with inplaySoft Deal

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TaDa Gaming has reinforced its strong presence in Brazil through latest partnership with mobile focused platform provider, inplaySoft.

Building its name across Latin America with an exciting, expertly localised and diverse portfolio of 180 RNG casino games, including its industry changing fishing-shooting titles and high impact gamification tools GiftCode and WIN CARD, TaDa products are renowned for driving engagement, retention and differentiation in multiple jurisdictions including Europe, Africa and, most recently, the US.

Established in 2021, inplaySoft’s impact on iGaming in Brazil has already been recognised with its first SBC Latinoamérica Rising Star in Sports Betting Award. The certified and accredited provider is renowned for its multi-tenant platform including casino content, sportsbook and efficient data management.

Ray Lee, Director of Business Development at TaDa Gaming, said: “We are delighted to be partnering with inplaySoft. Their commitment to tech innovation for outstanding quality experiences is perfectly aligned with our brand ethos. We are excited to be working together.”

Dan Stone, Marketing Director of inplaySoft, said: “We are dedicated to continuous improvement; crafting the best possible iGaming platform solutions across casino and sportsbook and providing first-class customer service and support. Working with a tier one provider such as TaDa brings a new dimension to our offering and we anticipate delivering exceptional gaming together.”

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Context Networks Rolls Out Deep Intelligence Marketing Strategy

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Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns, and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning, and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media.

Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behavior, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.

“At Context Networks, we see a future where advertising isn’t just present—it’s personally relevant. Deep Intelligence Marketing allows us to understand and respond to the emotional, behavioral, and environmental signals from the casino patron when they’re at the machine, allowing the mass personalization of contextual ads to be presented to each individual consumer in real time, delivering campaigns that truly resonate,” said Douglas Abbott, Chief Marketing Officer of Context Networks.

Key features of Deep Intelligence Marketing include:

• Emotionally Tuned Advertising: Ads dynamically adjust based on audience mood, time, and activity—engaging patrons when they are most receptive.

• Precision Targeting: Context Networks treats the environment as a targeting signal, ensuring that the right message meets the right patron at the right time.

• Integrated Digital Coupons: Real-time QR codes embedded within ads allow patrons to claim personalized offers instantly, seamlessly connecting screen engagement to mobile interaction.

• Enhanced Metrics: Real-time dashboards provide advertisers with pixel-level tracking and engagement analytics, delivering the same performance insight expected from digital campaigns.

Bars and taverns—environments with regular clientele and prolonged social engagement—offer an ideal proving ground for this transformative approach. Early results suggest that coupling CPMN displays with QR code-driven digital coupons dramatically increases engagement, purchase rates, and brand loyalty compared to traditional DOOH approaches.

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Context Networks is actively building a network of national and regional advertisers across key consumer categories—including beer, wine, spirits, rideshare, food and beverage, and other lifestyle brands—who recognize the value of reaching consumers in highly personal, real-world environments.

“Today’s consumers expect experiences, not just ads. By bringing AI, behavioral analysis, and real-time environmental awareness together in Deep Intelligence Marketing, we’re helping brands create high-intensity, high-relevance moments with their audiences,” said Matt Olden, CEO of Context Networks.

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