PointsBet, an Australia-based premier sportsbook operator, has signed an agreement with the Women’s National Basketball Association (WNBA). As per the agreement, PointsBet will become an Authorized Gaming Operator of the WNBA. PointsBet’s already has a similar partnership with National Basketball Association (NBA).
Johnny Aitken, CEO of PointsBet USA, said:
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth. The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward. In owning and operating our technology from end to end, PointsBet can innovate our product and personalize our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
PointsBet can now integrate the WNBA into their betting platforms and will get WNBA sponsorship and branding options.
WNBA Commissioner Cathy Engelbert commented:
“Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for. We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”