FanDuel Signs Multi-year Partnership with Kenny Smith
FanDuel Group has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny “The Jet” Smith.
This new partnership designates FanDuel as the exclusive sports betting and daily fantasy provider for Kenny Smith. Additionally, Smith will appear in FanDuel advertising and TNT promotions featuring FanDuel’s free-to-play contests. Smith will also provide unique content for FanDuel Group’s social media channels.
“Partnering with FanDuel has been a great addition to Inside the NBA. I am looking forward to collaborating with FanDuel on future projects, as well as, interacting with our viewers each night through FanDuel’s new free to play game that will become a bigger part of our broadcasts,” Smith said.
“Over his 23 years with Turner Sports, Kenny’s trademark humor and insight has stirred the pot and helped make Inside the NBA one of the best shows on television. We’re excited to feature him as part of FanDuel’s branded content across our NBA programming,” Will Funk, Executive Vice President for Sports Partnerships and Branded Content at Turner Sports, said.
“Kenny Smith is an NBA Champion, a beloved NBA analyst, the all-time assist leader at the University of North Carolina and someone whose magnetic personality and smile brings people together. We love Kenny on TV every Thursday night, but it’s his positivity and tireless dedication to the community that made us want to add his voice to our brand roster of sports personalities,” Mike Raffensperger, Chief Marketing Officer of FanDuel Group, said.
