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Yohan Leon, the CMO of Kensho Media, explains how the company plans to expand beyond the English borders

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Yggdrasil makes LatAm debut with RushBet in Colombia

 

Yohan Leon, the Chief Marketing Officer of Kensho Media, said that Latin America and Spain appear to be the most exciting markets for broadcasting news related to gambling. Leon stated that the gaming regulator in Spain has granted an increased number of licenses to the companies to the companies that have invested in the Spanish market during the previous year of economic and health crisis owing to the coronavirus pandemic.

Additionally, Latin America continues to be an exciting market, with new opportunities to discover. Many countries in Latin America have started regulating online gambling and offering licenses to leading gaming operators to function in Mexico, Argentina, and Colombia.

Due to the positive advancements in Spain and Latin America, Kensho Media has planned to increase the technical and marketing efforts of its editorial products, tragaperrasweb.es and slotvegas.es. The company is following the same methodology for the growth of its products in Spain as it did in Italy, with sites like giochidislots.com.

The digital marketing companies in England have been found to be more dedicated to providing impartial information about national and international events related to online gambling, offering free and professional reviews about the slot machines made by the top software companies, and studying the pros and cons of different gaming companies.

On the same lines, Kensho Media is also known for providing exclusive news about gaming operators and encouraging mature and unbiased forms of gaming.

According to Yohan, the encouraging results of the company’s performance in Italy have prompted the company to internalise its products. Overall, the gross revenue from gambling businesses increased by 7% in Spain in 2019. It further makes Kensho Media believe that the industry will grow in the coming years and offer opportunities for the company to not only shoot up its revenue but also educate the online players community.

Yohan Leon emphasises that in the process of making a game popular in a country, the response is dependent on the opinion of the public. The editorial efforts of Kensho Media in Italy have added a lot to the quality of information related to online gaming, making the company a role model for the peers and the driving force behind the growth of the industry.

Leon concluded that to impose the same philosophy in Spain and Latin America remains a challenge. It is the moral duty of the company to provide an unbiased and authentic opinion about the gaming industry, especially in the countries where such information is in its initial stages. The industry must implement more of an educational approach, rather than a promotional strategy, to make gaming more approachable for the old and new players. By doing so, Kensho Media will be able to help the people and political groups in understanding the true meaning of the game that is waging its fight against gambling.

International News

Scientific Games Wins Top Honors for Organizational Excellence in India

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Scientific Games has been honored with the Top GCC award in the Organizational Excellence category at the GCC Workplace Awards 2025. Held on July 11, in Bengaluru, India, these awards recognize global capability centers in India that are transforming the future of work through innovation, culture and forward-thinking strategies.

This honors marks the third award in the past year for Scientific Games’ India operations, building on its 2024 Great Place to Work certification and inclusion in Jombay’s WOW Workplaces of 2025.

“Scientific Games India has proven once again that we are creating a high-performance, future-focused workplace. Our team in India plays an important role in supporting and enhancing the way we deliver technology solutions across our global lottery business,” said Pat McHugh, CEO of Scientific Games.

The GCC Workplace Award highlights Scientific Games’ exceptional progress in building a high-performance, people-first workplace supporting both business outcomes and employee well-being. The company’s Bengaluru-based operations serve as a strategic hub for software development, technology operations, research, and quality assurance.

“What makes this recognition especially meaningful is that it reflects how we’ve grown as a team, scaling up in capabilities while staying true to our company culture. Over the past year, we’ve sharpened our focus on leadership development, cross-functional collaboration and building an environment where people feel trusted to solve complex challenges,” said Mahesh Nanjundappa, Managing Director of Scientific Games India.

The GCC Workplace Awards celebrate organizations in India that are redefining what a great workplace looks like. Scientific Games was recognized from a competitive pool of 450 nominated organizations. The selection involved a rigorous, multi-stage process, including quantitative reviews, qualitative assessments of internal policies and programs and benchmarking against peer organizations. Key evaluation areas included leadership and culture, diversity and inclusion, employee well-being, innovation, and external reputation.

The judges awarded the company 5 out of 5 ratings for employee engagement and well-being, as well as workplace culture, citing strong leadership support and structured feedback mechanisms. Its formal rewards and recognition programs, comprehensive benefits including health, dental and vision coverage and diversity and inclusion efforts.

Scientific Games’ India location contributes to delivering the company’s high-performance lottery and sports betting solutions to government-regulated lotteries in 50 countries.

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Expanse Studios Secures U.S. and EU Distribution Deal with Bragg Gaming

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Expanse Studios, a cutting-edge game developer focused on innovative iGaming experiences and a subsidiary of Golden Matrix Group, has entered into a content partnership with Bragg Gaming Group, a global B2B iGaming content and technology provider. The agreement significantly expands the distribution of Expanse Studios’ proprietary slots, crash and table games across over 30 regulated markets globally, including the US, Canada, Latin America, and Europe.

The partnership brings together Expanse Studios’ diverse portfolio of 55+ proprietary games and Bragg Gaming’s extensive distribution capabilities, creating powerful synergies for both parties. By combining Expanse Studios’ high-quality content with Bragg’s robust global network, the collaboration enhances global reach for both parties while offering operators a broader range of engaging iGaming experiences.

“Our partnership with Bragg Gaming is a strategic milestone in our efforts to scale rapidly across the U.S. and European markets. The combination of our unique proprietary content and Bragg’s powerful distribution network creates a compelling proposition for operators seeking to enrich their iGaming portfolios. The partnership reflects our ongoing commitment to providing exceptional gaming experiences around the world,” said Damjan Stamenkovic, CEO of Expanse Studios.

Bragg’s “Hub” platform offers access to a vast network of regulated markets, enabling Expanse Studios to accelerate its growth and strengthen its position as a leading global B2B iGaming content provider. The integration allows for the seamless deployment of Expanse Studios’ content, supported by Bragg’s cutting-edge analytics and player engagement tools.

Hristofor Hristov, Commercial Director, Aggregation at Bragg Gaming Group, said: “We’re delighted to be able to expand our content reach across the US, Latin America and Europe, all of which are important markets for Bragg. This is especially true in the U.S., which is a key focus area for our continued expansion in 2025. I look forward to seeing a warm reception to Expanse Studios’ content from our operator partners, especially for the firm’s crash games, which have proven to be a very popular addition to the Bragg content slate.”

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Bragg Gaming Group Reports 7.1% First Quarter 2025 Revenue Rise to EUR 25.5 Million (USD 28.6 Million); 27% Revenue Growth Achieved Excluding the Netherlands

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Bragg Gaming Group Reports 7.1% First Quarter 2025 Revenue Rise to EUR 25.5 Million (USD 28.6 Million); 27% Revenue Growth Achieved Excluding the Netherlands

 

Triple-digit revenue growth in the U.S.; significant increase in profitability through improved product mix

  • 27%1 Revenue Growth Excluding the Netherlands, Driven by U.S. Revenue Growth of 150%
  • Gross Profit Margin Jumps to 56.0%, Driven by Proprietary Content Growth
  • Adjusted EBITDA Rises 19.7%, Reflecting Strong Operational Leverage
  • Robust 63.5% YoY Growth in Cash from Operations, to EUR 4.5 Million (USD 5.0 Million)
  • 62% YoY Proprietary Content Revenue Growth, Reaching a Record 15.5% of Total Revenue

Bragg Gaming Group announced its financial results for the first quarter of 2025. The Company delivered diversified revenue growth, significant margin expansion, and strong cash generation, driven by its strategic focus on proprietary content and expansion in key growth markets.

Summary of Financial and Operational Highlights

Euros (millions)(1) 1Q25 1Q24 Change
Revenue € 25.5 € 23.8 7.1 %
Gross profit € 14.3 € 11.9 20.3 %
Gross profit margin 56.0 % 49.9 % 612 bps
Adjusted EBITDA(2) € 4.1 € 3.4 19.7 %
Adjusted EBITDA margin 16.0 % 14.3 % 169 bps
Operating Income (Loss) € (1.7) € (1.3) 32.5 %

 

(1) Bragg’s reporting currency is Euros. The exchange rate provided is EUR 1.00 = USD 1.12. Due to fluctuating currency exchange rates, this reference rate is provided for convenience only.

(2) “Adjusted EBITDA” is a non-IFRS measure. For important information on the Company’s non-IFRS measures, see “Non-IFRS Financial Measures” below.

 

“We are thrilled to be reporting a strong start to 2025, showing that we are executing on our strategy and moving the metrics that we believe are most important to shareholder value,” Matevž Mazij, CEO of Bragg commented: “During the quarter we continued to improve our product mix, generating a greater proportion of revenue from high-margin proprietary content. In turn, this contributed to a higher Adjusted EBITDA margin, which combined with careful cost controls demonstrate operational leverage and increased cash generation.

“As is widely reported, the Netherlands market has slowed in recent quarters due to regulatory pressures, a challenge faced by Bragg as with all operators and suppliers who serve this regulated market. I’m pleased that Bragg has shown resilience under these pressures and is reducing its exposure to the Netherlands while seeing strong growth in markets such as the United States and Brazil. Excluding the Netherlands, revenue growth year-over-year came in at a robust 27%1, driven in part by triple-digit growth in the U.S.”

127% YoY revenue growth excluding revenue derived from Bragg’s customers licensed and operating in the Netherlands jurisdiction

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Key Highlights:

  • Improved Margins and Cash generation: Adjusted EBITDA margins increased 169bps year over year; excluding non-recurring exceptional costs and FX impacts, EUR 0.9 million of free cash generated.
  • Improved Revenue Diversification: Continued decreasing reliance on the Netherlands and lower-margin BetCity, replaced by growth in margin-accretive revenue in new markets.
  • US Market Growth: Bragg experienced triple-digit growth in U.S. revenue derived from its proprietary and exclusive online casino content, significantly outpacing the overall market growth; U.S. expected to contribute up to 15% of revenue this year.
  • Brazil Launch: Successfully launched content in the newly regulated Brazilian iGaming market, a key strategic territory expected to contribute up to 10% of revenue this year.
  • Strategic Partnerships: Announced a games development and remote games server technology leasing agreement with Caesars Digital, and invested in RapidPlay, a specialist Brazilian casino content studio.
  • Key milestone: first game launched, Caesars Palace Signature Multihand Blackjack Surrender, under recently announced games development and technology partnership with Caesars Digital.
  • Leadership Appointments: Appointed Holly Gagnon as Chair of the Board.
  • Debt Reduction: Repaid USD 5 million of its secured credit note and is on track to finalize a new credit facility with improved terms.

2025 Outlook

Bragg remains focused on expanding its presence in regulated markets, enhancing its proprietary and exclusive content offerings, and leveraging its technology to drive continued growth and profitability in 2025 and beyond. The Company is actively advancing a robust pipeline of opportunities to drive strong momentum in the business.

The Company anticipates double-digit growth in Revenue and Adjusted EBITDA in the full year of 2025, with revenue guidance projected at between EUR 117.5 million and EUR 123.0 million, and Adjusted EBITDA in the range of between EUR 19.0 million and EUR 21.5 million, driven by a strategic focus on proprietary and exclusive content, and continued momentum in growth markets such as the U.S. and Latam.

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