DraftKings has become the official daily fantasy sports partner and official sports betting partner of the Philadelphia Eagles.
As per the new multi-year deal, DraftKings will receive exclusive naming rights to the Field Club at Lincoln Financial Field, a premium lounge which will be called “The DraftKings Field Club.”
DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets. DraftKings will also have a strong branding presence on Eagles-affiliated broadcasts and will have sponsorship activations included in the team’s annual NFL Draft Party. DraftKings will also deliver Eagles Stat Showdown, a new free-to-play game that will give fans the opportunity to win weekly prizes throughout the NFL season.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level. DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans,” Catherine Carlson, senior vice president of revenue and strategy at Philadelphia Eagles, said.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles. Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience,” Ezra Kucharz, chief business officer at DraftKings, said.