Daily Fantasy Sports
ESPN Signs Deals with Caesars Entertainment and DraftKings
ESPN has entered into two separate multi-year agreements with Caesars Entertainment and DraftKings.
The deals include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill, and DraftKings.
As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider.
“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space. We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment,” Mike Morrison, Vice President of Business Development & Innovation at ESPN, said.
“Caesars’ relationship with ESPN continues to deepen with the ability to directly link to sportsbooks from our partner, William Hill, from ESPN’s digital platforms. ESPN’s unparalleled reach provides a transformational opportunity for sports fans and enthusiasts to engage and wager at their fingertips. This new initiative closely followed the grand opening of the new ESPN Studio with Caesars at the center of the world-famous Las Vegas Strip,” Tom Reeg, CEO of Caesars Entertainment, said.
“We are very excited to be expanding our relationship with ESPN to include deeper integration of both our sports betting and daily fantasy sports offerings across their platforms. ESPN’s reach amongst sports fans is unparalleled, and the start of NFL is the perfect time for DraftKings to be launching this integration,” Jason Robins, Co-Founder, Chairman and Chief Executive Officer of DraftKings, said.
“Sports betting is quickly becoming endemic to the overall experience of the sports fan. To us, that means greater opportunities to innovate and deliver the best and most seamless experience for fans, which will ultimately expand ESPN’s brand and audience and increase engagement. It is an industry that we will continue to actively pursue as it grows and evolves,” Mark Walker, Senior Vice President of Business Development & Innovation at ESPN, said.
PrizePicks, the largest daily fantasy sports operator in North America, announced it has secured gaming licenses in both Puerto Rico and Maine, marking a major milestone in the operator’s continued growth. With this expansion, PrizePicks becomes the first daily fantasy sports operator to obtain a gaming license in Puerto Rico.
PrizePicks players can now access Arena in Maine, with Puerto Rico set to go live in the coming months. Following the launch, PrizePicks will be operational with its fantasy contests in 47 jurisdictions across the US.
“We’re grateful to the Puerto Rico Gaming Commission and the Maine Gambling Control Unit for their partnership and support throughout the licensure process. We’ve seen tremendous engagement with Arena across the country, and we’re confident that momentum will carry into these new jurisdictions,” said Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks.
PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.
KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.
“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.
Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.
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