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How do US and UK online casinos differ?
Online casinos are popular in both the United Kingdom and the United States. While they generally work in the same way, there are some significant differences between them which we’ve decided to take a look at here.
What’s Different?
The main difference between UK online casinos and those in the US are regulatory bodies. In the UK, all online casinos must possess a valid license from the UK Gambling Gambling, the United Kingdom’s main regulatory body for all things gambling. According to SmartphoneCasinos.co.uk, a popular casino review site in Great Britain, obtaining such a license has become incredibly difficult, and operators need to prove their eligibility to provide a safe and fair gambling experience in more than one aspect of their operations. Meanwhile, in the United States, this is a little more complicated as it will depend on each individual state, most of which have their own regulatory bodies which determine various factors at the online casino.
The game selection is also very different between American and British online casinos. In the UK, games at online casinos are usually provided by some of the big-name developers like Microgaming, NetEnt, Playson, Big Time Gaming, Playtech, Blueprint Gaming, Pragmatic Play, Wazdan, and so many others. The games at US casinos, however, are all developed by independent studios. Yet, some popular UK developers have begun offering their games to US casino sites which have helped diversify the US offering.
Promotions and bonuses between those in the US and UK work differently too. You’ll find that US online casinos tend to offer bigger promotions and bonuses than the bonuses found at UK websites. Both have terms and conditions that you must follow, but the UK casino promotions are generally much more restrictive than those in the US.
Finally, it’s important to point out that the most successful online casinos in the UK are owned by big-name brands like BGO, Aspire Global, 888 Holdings, Genesis Global, and so many others. In the US, however, most sites are independent, making them much more unique than those in the UK.
What’s Similar?
Despite their differences, US and UK online casinos work very similarly. You both have to register and create an account to play at an online casino, and you’ll have to make deposits using approved payment options.
UK and US online casinos all tend to offer similar games too including video slots, jackpots and classic table games. However, the variety of games available will depend entirely on the individual online casino. Since UK online casinos tend to have more game developers, UK casino sites may likely offer more games than their US counterparts.
Both UK and US online casinos must follow strict rules and regulations. Casinos in the UK must follow the rules set out by the UK Gambling Commission which involve age limitations on those who can be added to VIP schemes, limitations on promotions including how many times the bonuses must be wagered and whether or not there are win caps.
Meanwhile, gambling in the United States is incredibly restricted due to tight regulation – in most US States, online gambling still hasn’t been legalised, but other gambling-related activities are completely fine. The regulation varies between the US States, but it seems that more states have begun green-lighting online gambling, so we may soon see more UK game developers and casino operators launch in the US.
Online gambling in the UK has been legal for a very long time, but in the US, it’s still growing and changing. There are plenty of differences between online casinos in the two countries but they both mainly offer customers a chance to play great games and maybe make some wins too.
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SCCG Management Announces Strategic Partnership with JackTop
SCCG Management, a global leader in advisory and business development services for the gaming industry, has announced a strategic partnership with JackTop to support the global distribution and business development of the JackTop Live Dealer Casino Solution. This collaboration will leverage SCCG’s extensive network, expertise, and global reach to position JackTop as a leading live dealer casino solutions provider, catering to a wide range of online gaming platforms—from social casinos to Class III mobile on-premise operations and beyond.
JackTop offers a cutting-edge live dealer casino experience, broadcasting traditional casino games 24/7 in full HD. With operations spanning over 70 countries and a growing network of 100+ partners, JackTop combines American broadcasting technology, seamless multi-platform integration, and customizable environments to deliver an unmatched player experience.
The partnership will see SCCG Management driving global sales, fostering strategic partnerships, and expanding JackTop’s presence in key gaming markets worldwide. SCCG’s proven track record in accelerating business growth and facilitating entry into emerging markets ensures that JackTop’s innovative solutions reach operators who are seeking high-quality, customizable live dealer gaming experiences.
“At SCCG Management, we are always on the lookout for game-changing solutions that redefine player engagement and operator success. JackTop’s live dealer casino solution stands out with its commitment to quality, flexibility, and seamless integration across multiple platforms. We are excited to partner with JackTop to drive global adoption and bring its immersive gaming experience to operators and players worldwide,” said Stephen Crystal, Founder and CEO of SCCG Management.
JackTop’s live casino offerings include fully customizable environments, unique game development capabilities, and seamless integration into both online and land-based gaming operations. With features like real-time live chat, multi-game views, and full HD broadcasting, JackTop creates an authentic casino atmosphere for players, no matter where they are.
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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’ bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”
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LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.
LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
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