Interviews
Exclusive Q&A with Chris Nikolopoulos, Commercial Director at BETBY

Is Latin America a market that BETBY is interested in, and do you think that the bettors have different preferences to those in other regions across the globe?
Yes, Latin America is definitely a region we are paying close attention too and I believe that it will be one of the main territories for us over the next couple of years. Emerging markets are usually receptive to innovation and thatâs one of the main reasons that make me think that our product is perfectly suited to Latin America. Bettors are always craving for better and more unique experiences and products and LatAm is no different. We closely monitor markets and listen to our partnerâs requirements to accommodate their needs and with experience of operators within the region, we can create exciting betting opportunities.
After the explosion of sports betting in the US after the repeal of PASPA, do you expect any LatAm countries to be the next big thing?
Markets such as Colombia, Brazil, Argentina, Mexico, Peru which are already either regulated or on the cusp of being regulated look very exciting. Those countries have a combined GDP of approximately 4 trillion EUR and a huge appetite for sports betting. Whilst there are obviously a number of factors which can affect this, the appetite and market size is there, so these markets are poised to be incredible opportunities.
How have Esports and Virtual sports taken off during the recent postponement of Live Sport, and do you expect this to continue?
With such a limited amount of live sport to sate public appetite over the last couple of months, it was inevitable that interest would turn to any other sporting products available, such as virtual sports, esports and fantasy sports, among others. While these verticals do not necessarily appeal to all sports fans, obviously the industry at large saw an uptick in revenue from these verticals, despite turnover dropping as a whole for sports betting. I think that those verticals were able to convert some traditional sportsbook traffic and it is very likely they will be able to keep the trend over the coming months, with only a gradual return of sport.
Has offering more products, such as virtuals, esports, and live games, allowed Betby to reach even more players than ever before in a region that traditionally is heavily sport-focused?
Our aim was to provide the widest possible coverage of sports, including a big selection of virtual sports and an enhanced esports experience and I am proud to say that we were able to move quickly and efficiently and accomplish that. Iâm sure the whole industry would agree that the last couple of months have been tough, but we came out of the period stronger. The ace in our sleeve were our in-house Betby. Games products, a combination of esports and virtual sports titles, with unique, realistic mechanics and proven, ultra-high conversion and retention rates of traditional sportsbook players. We continue to expand the product and add more and more sports and leagues, with lots in the pipeline, so stay tuned!
Interviews
Review Fatigue Is Real: How to Make Casino Comparisons Clear, Honest, and Human

Sebastian Jarosch is the founder of Mithrillium Media Ltd, and a very famous figure in the iGaming industry. His contributions to the market have been immensely influential. Jarosch has overlooked several projects relating to the online gambling market, most notably those involving affiliates. Because of his past works, we believe he is uniquely qualified to address the topic of Review Fatigue, that seem to be plaguing the industry right now.
Actions speak louder than words. And Jaroschâs actions have earned him several of the most notable industry awards. Among the most notable are the Casinomeister 2020 Awards for Best Casino Group, the AskGamblers Awards for Best Partner in 2021, and the Affpapa Awards Affiliate Programme of the Year 2022.
Interview Questions:
What is âreview fatigue,â and why do you think itâs becoming a growing issue in the iGaming space?
Review fatigue happens when players are faced with repetitive, overly long, or generic content. With so many casinos offering similar bonuses, games, and licensing, users quickly lose interest if every review sounds the same. Many reviews lack real insight and simply list features without context, often sounding too good to be true. As a result, players tend to skim or move on entirely, especially if theyâve already seen the same structure and wording on multiple other sites.
How can overly technical or overly promotional content alienate users instead of helping them?
When content is too technical, it can confuse or intimidate newcomers. Ideally content is educational and written with the player in mind. On the flip side, a sales pitch feels dishonest, especially to experienced players who know what to look for. Users are looking for clarity and guidance, not marketing sugar coated casinos. If a review sounds like itâs trying to sell rather than help, it erodes trust immediately. Players want transparency, real pros and cons, not just buzzwords.
What are the most important things players want to see in a casino comparison, and what can we safely leave out?
Players want to know the promotions, payment methods, withdrawal speeds, licensing, game variety, and reliability of a casino. They also care about things like support quality, KYC, ownership, RTPs, and real player feedback. What they donât want is generic content that could apply to any casino and offers no real value. Sites like Casino-Groups help players pick the right casinos based on individual preferences.
How do you balance clarity with completeness when writing or designing reviews?
Itâs all about prioritizing information and guiding the reader. We aim to answer the most important user questions right at the beginning, often using summary tables to make things easier to digest. More detailed information comes later for those who want to dive deeper. Itâs important to avoid walls of text and explain complex terms in plain language. The goal is to give users exactly what they need to know, without bombarding them with unnecessary information.
Do players trust shorter, more digestible content more than long-form reviews today? Why or why not
Shorter content tends to convert better because users find what theyâre looking for quickly, without digging through long paragraphs full of filler. Dense, meaningful content with no waste often performs best. A short, clear, and well-structured review can build more trust than a long one filled with fluff. That said, some players do enjoy longer reviews, especially when theyâre broken up with visuals, clear sections, and genuinely useful insights.
What role does tone of voice play in making reviews feel more human and less âsalesyâ?
A review should feel like itâs written by a real person whoâs an expert in the field, not by ChatGPT or a salesperson. We use conversational language where possible and speak directly to the user. If somethingâs bad or a bonus is just average, it needs to be mentioned. That kind of honesty builds far more credibility than flashy design or empty buzzwords.
How do you verify and present information (e.g., licensing, terms, payment speed) in a way thatâs both accurate and user-friendly?
We manually verify everything by signing up, testing support, and reading the fine print. We also check licenses through official registries and monitor user feedback on watchdog sites. To present the information clearly, we use tables, lists, screenshots, and both internal and external links to relevant pages. All our reviews follow a consistent format so players know what to expect and can easily find the details they need.
Have you experimented with visual elements like comparison tables, badges, or rating meters to reduce cognitive load?
Pictures speak a thousand words and help break up content into smaller, more digestible sections, reducing review fatigue. We use comparison tables for things like bonus terms, game selection, and payment methods. Every review includes a rating, and we apply badges to highlight our top casinos. This makes it easier for users to compare options at a glance and make smarter decisions with less effort.
What strategies do you use to keep review formats consistent while still personalizing the experience for different user types?
We follow a consistent structure that works well for both SEO and conversions. However, if a specific area needs emphasis or additional context, weâre happy to deviate from our standard format to ensure topical completeness. Some casinos offer unique features that deserve extra attention, and in those cases, weâll add dedicated sections. The framework is consistent, but we stay flexible where it counts.
Looking ahead, how do you think casino reviews will evolve to meet changing user expectations and attention spans?
Weâll see more interactivity, personalization, and smarter use of data. Reviews could adapt in real time based on user preferences, highlighting crypto options for one user and game selection for another. AI chatbots may help users find the best match and answer questions about a casino instantly. Integration with platforms like Discord or Telegram where players can exchange themselves could also make reviews feel more social and trustworthy. Reviews need to become sharper, more authentic, and more genuinely helpful than ever before.
Interviews
Curated for impact: How Infingame is redefining games aggregation

In an exclusive with Gaming Americas, Katsiaryna Shuhai, Business Development Manager at Infingame, explores how the supplierâs curated approach to casino content is redefining the games aggregation space.
Katsiaryna, can you begin by introducing yourself â what does your role at Infingame entail?Â
As the Business Development Manager at Infingame, I lead strategic partnerships and integrations with game studios and content providers. My role focuses on identifying standout gaming content that fits our platform’s vision, negotiating collaboration terms, and ensuring smooth onboarding.
With a background in advertising, I bring a strong focus on relationship-building, open communication and a personalised approach to each partner. I believe that genuine connections and tailored solutions are key to driving successful, long-term collaborations.
Infingame has recently integrated with innovative game studios, including TaDa Gaming and Popiplay. What factors influenced your decision to partner with these two studios in particular? How have they impacted your partners’ engagement and retention across Latin America?Â
Our decision to partner with TaDa Gaming and Popiplay was driven by each studioâs ability to deliver innovative, high-performing content that resonates with players across our key markets, including Latin America. Popiplay offers energetic, entertainment-led slots, while TaDa brings a diverse mix of popular formats such as crash and fishing games.
Weâre confident that these integrations will help our partners boost player engagement and retention, particularly in Brazil, Mexico, and Colombia. Both studios align perfectly with our goal of delivering meaningful and localised content.
With 16,000+ games from 200+ providers available via Infingameâs platform, how do you ensure that new titles donât just add volume but deliver real value to your operators?
While our platform boasts a vast library of games, we prioritise quality over quantity. Itâs important to deliver content that we know players will enjoy, rather than just sheer volume.
When adding new content to our platform, each new title undergoes a rigorous evaluation process to ensure it meets our standards for player engagement, technical performance and market relevance. By focusing on curated content that aligns with operator needs and player preferences, we ensure that every addition enhances the overall value proposition for our partners.
Infingame is now taking a much more curated approach to game studio integrations. What sparked this change in strategy?
The shift towards a more curated approach stems from our commitment to delivering tailored, high-quality content that meets the specific needs of our operators and players. We want to make sure that the games on our platform are suited to local player behaviours, technical requirements and localised to each individual market.
As the iGaming industry continues to evolve, and more markets begin to embrace gambling regulation, it’s essential to focus on partnerships that offer strategic value, ensuring that each integration contributes meaningfully to our platform’s objectives and enhances the user experience.
With more selective onboarding of game providers, how does Infingame evaluate which studios to integrate with? What criteria do you consider?
We evaluate potential game studio partners using a rigorous set of criteria to ensure quality and compatibility with the Infingame platform. Key factors include the uniqueness and quality of game content, with an emphasis on standout mechanics, visuals and immersive experiences. Technical reliability is absolutely crucial – we assess API stability, integration efficiency, and overall tech performance to guarantee seamless operations.
We also consider the studioâs reputation and regulatory compliance across our target markets, ensuring that they meet legal standards and industry expectations. A strong track record of player engagement and retention is another important indicator of long-term value.
Additionally, we look for a clear commitment to innovation, including new formats or features that enhance the player experience. This selective onboarding approach helps us maintain a diverse, high-performing game portfolio that supports our operator partners and meets the evolving demands of players worldwide.
How will this refined integration strategy impact your existing and prospective partners, particularly in terms of content diversity and speed to market?
This refined integration strategy empowers us to deliver greater value to both existing and prospective partners by emphasising quality over quantity. By curating a portfolio of high-performing, innovative content, we ensure that our partners can offer games that genuinely resonate with their target audiences and stand out in a crowded marketplace.
Our focus on onboarding only top-tier, reliable studios means partners benefit from diverse and engaging content that drives player retention and growth. Additionally, by streamlining technical integration and reducing operational friction, we can accelerate speed to market, enabling our partners to launch new titles more efficiently and capitalise on emerging trends.
This agility is key to maintaining a competitive edge. Ultimately, our strategy is designed to foster long-term success for our partners by delivering not just more games – but the right games, faster.
Finally, whatâs next for Infingame? Are there any upcoming partnerships, features, or innovations that you can give us a sneak peek of?
Looking ahead, Infingame is committed to expanding its portfolio through strategic partnerships with studios that deliver innovative, high-impact content. Our focus remains on curating games that not only entertain but also enhance player retention.
At the same time, we’re investing in new technologies and platform features – such as advanced tournament mechanics, real-time engagement tools, and personalised player experiences – to help our partners stay ahead of industry trends.
These enhancements are designed to drive deeper engagement, increase revenue potential, and strengthen the overall value we bring to our operator network as a trusted, forward-thinking iGaming aggregator.
Interviews
Sweepstakesâ next chapter: Exploring global potential, US regulations and player preferences

Sweepstake casinos have seemingly come out of nowhere to dominate the discourse across the US. We spoke to a number of providers who have entered the space to see what their expectations are, and how far the sweeps vertical can go alongside the traditional casino experience.
With/ Rory Kimber, Commercial Director at LuckyStreak, Daniel Mitton, Chief Business Development Officer at Sweepium and Allan Turner CEO at Cogniplay
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What games are best received by sweepstake customers? Traditional games or more gamified titles such as boosted multipliers or big jackpot games?
RK: I would say that for live dealer, itâs a traditional genre of games that are popular with sweepstakes casinos players, and as weâve seen, particularly Blackjack. US players are more likely to play in land-based casinos, so the authentic and human aspects of live dealer games naturally resonate well.
Weâve seen a big uptake of all our core games, which was gratifying, but thatâs not to say the gamification aspect doesnât play a role, as our leaderboards and tournaments are popular and very effective, particularly with this segment of players that are looking for more than just gameplay.
In slots it seems to depend on the brand; some operators bring in players who want traditional maths and features but an increasing number are seeing strong performance from new games with unique features that never lose your attention for a second. The providers that create games with sweepstakes players in mind will be more likely to see success.
AT: What weâre seeing is that players seem to lean towards games that feel quite traditional and familiar to them in most cases. Although, they often come with features like fixed jackpots that scale with your bet, which adds a bit more excitement to their playing experience. I would say that users are gradually getting more experimental over time, and as the prevalence of non-US based games providers increases on sweeps sites, with them applying the sweeps mechanic to their games, innovation is certainly speeding up, and this is being embraced by users.
DM: What weâre seeing from the U.S. audience is a clear preference for high-energy, feature-rich games. Titles that include interactive mechanics, boosted multipliers, or big-event style moments consistently drive the most engagement. These kinds of experiences are more immersive, more social and they give players a sense of momentum and excitement.
That said, traditional slots and classic-style games still play an important role especially as an entry point for new users. Over time, players really respond to content that feels fresh, dynamic and packed with surprises. It’s not just about spinning, it’s about participating in an entertainment experience.
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Do you tweak titles to be unique to sweepstake casinos, or does the same product respond well on traditional online casinos and social?
AT: Right now, we mostly work with studios to handle any tweaks, though in general, the classic versions of games tend to perform well across different platforms. One area that we do see more interest in the sweeps market, is in things like fishing and shooting-style games, which have a real captive audience in the US, due to the history of fish table games in the market. One tweak that a lot of brands are employing is asking their game providers to create branded games for them, which in a lot of cases tends to perform very well, particularly for the more well-known brands.
RK: We tweak our games to be compliant first and foremost, but in terms of the actual gameplay in the Live games, itâs pretty much the same.
For social casinos in particular, there are necessary changes because the number of coins people win can be enormous, so that requires some thought too. For slots, weâve seen our providers make sure the fastest gameplay settings are defaulted, along with all their features enabled that some regulated markets donât allow, but really a lot of the time the gameplay experience is comparable.
That being said, providers who build sweepstakes and social titles from the ground up do go about things in a different way and have those players front of mind throughout the development process and that has been successful.
DM: Weâve found that the core product translates well across both traditional online and sweepstakes platforms especially when it comes to high-quality, well-designed games. The fundamentals of engaging gameplay, strong visuals and smooth mechanics resonate just as strongly with sweepstakes players as they do in real-money or social environments.
That said, there are subtle but important differences in how players engage. In sweepstakes, we tend to see more interest in longer session times, progress-based features and community-driven elements, which slightly shifts how we position and present the content. For example, boosted multipliers and timed events do especially well in the sweeps format because they align with that desire for ongoing entertainment and personal achievement.
Ultimately, a strong core game can succeed in both spaces. It’s about making the right adjustments to match player expectations keeping the experience fresh and engaging.
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Do you think sweeps will become as popular throughout Europe as they are in the US?
RK: I think the elephant in the room is regulation. Sweepstakes are a popular product but are inextricably linked to what local regulation allows. For European markets where the real money industry has experienced stringent regulations I believe there is a space for sweepstakes casinos to come in and give players an experience more comparable to what they enjoyed a few years ago. Iâm no expert on the legalities of sweeps in each of these jurisdictions but Iâd be very surprised if they donât gain a foothold in the European market somewhere.
DM: Thereâs definitely potential but the dynamics are different. In the U.S., the appeal of sweepstakes is closely tied to accessibility and the ability to engage across most of the country, on a state by state basis. Thatâs given the model a unique edge in the U.S. market.
In Europe, where the digital entertainment and gaming landscape is already well-established, the path might look different but I do think thereâs room for growth, especially in areas where lightweight, low-barrier gaming experiences are in demand. The key will be localization, cultural relevance and regulatory framework. The model works best when it speaks directly to the habits and preferences of each market.
AT: Personally, I think itâs all about how market conditions change in Europe in the coming years, particularly with regards to regulation. In the US sweeps has become particularly popular because it has filled the void left by the fact there are still so few regulated states for real-money gaming. Does this void exist in Europe in the same way? Well, no, not in most countries, not now anyway. However, should regulators continue their current path to over-regulation, who knows how that will end up. There are already several sweepsâ sites operating in a few European markets, that are already quite over-regulated, and that trend could well continue apace.
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Sweepstake casinos have shot to popularity in a swift time frame. Where do you think theyâll be in 5 yearsâ time?
AT: This is the billion-dollar question on everyoneâs lips right now, with regards to sweeps, itâs certainly a question we get asked a lot! Obviously, there is a lot of noise about sweeps at the moment, and a huge number of variables to consider, and itsâ anyoneâs guess how it will all turn out in the end. Ultimately there is a huge demand in the US for online gaming products, and it seems logical, as part of free market economic theory that unless regulated gaming can progress much more quickly than it is now.
RK: Well again the obvious answer is what US regulators do – both in terms of the speed of opening up new states to online casinos, to how they respond to the growth of the sweepstakes sector. If things carry on largely the same I can see sweepstakes being at a similar level in terms of market share, perhaps even growing as more providers and new operators enter the market and improve the product offering.
I think overall it will be a balance, as certain areas in the US close off sweepstakes, other markets round the world will open up, so I see a steady path ahead on a global level – although perhaps not a repeat of the explosion weâve just witnessed. Social is a different kettle of fish: I believe it will continue to grow rapidly and become linked in more interesting ways with the acquisition activities and loyalty programmes of real money gambling companies, whether they be land based or online.
DM: Looking five years ahead, I see sweepstakes platforms evolving into full-scale entertainment hubs. The future isnât just about gameplay, it’s about creating connected, content-rich environments that bring together digital experiences, creator-driven events and community engagement.
Weâre building platforms where people donât just come to play, they come to interact, explore and be part of a larger digital culture. That could mean live-hosted experiences, interactive tournaments or even crossovers with music, sports or media. The sweepstakes format is incredibly flexible and that gives us the ability to adapt fast and scale with the culture. In short, weâre not just part of the digital entertainment world, we’re helping shape where itâs going next.
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