Brazil Closes on Legal Sports Betting after MP 846 Approval

Brazilian Senate has voted in favour of the MP 846 bill and has moved another step closer to legalising of sports betting. Now the only thing needed for MP 846 to become enshrined into law is the signature of Brazil’s far-right, firebrand President Jair Bolsonaro.

“Affiliates are already starting to build SEO ranking websites and position themselves as the first acquisition option to new regulated operators. Like most European countries, Brazil’s main sport is football and it has an enormous fan base of lower divisions making Brazil one of the biggest markets, since content is almost unlimited,” Marcos Oliveira, Head of Business Development at Clever Advertising Group said.

“Affiliate marketing is something that has existed for a long time in Brazil with great success. We expect that established affiliates will be the first to educate all players to invest only in legal operators and to help to block any kind of advertising from non-licensed operators. If all affiliates do their jobs correctly, everyone can help drive the players to trustworthy operators where the player is always protected by local law,” Oliveira added.