Aristocrat Invests in Kinectify, Appoints Jason Walbridge as Board Member

Kinectify, a pioneering technology firm spearheading risk management innovation in gaming, has announced an incremental investment by Aristocrat Leisure Limited (Aristocrat).

Aristocrat’s investment in Kinectify is joined by current investors contributing additional capital underscoring confidence in Kinectify. Contributing investors include Acies Investments, the Eastern Band of the Cherokee Indians, Eilers & Krejcik Gaming, and the former CEO of Caesars Entertainment, Mark Frissora. Concurrently, gaming executive Jason Walbridge has joined the Kinectify board of directors as Aristocrat’s representative to enhance strategic benefits between Aristocrat and Kinectify.

Walbridge brings extensive global operational experience in both land-based and online gaming markets. For over two decades, he has been a leader in the gaming industry. In 2022, Walbridge commenced an advisory role with Aristocrat, focused particularly on the development of their online real money gaming business, Anaxi.

Prior to his current association with Aristocrat, Walbridge held key executive positions in other established gaming entities. He served as the Chief Operating Officer of NYX Gaming and became Chief Operating Officer of SG Digital following NYX Gaming’s acquisition by Scientific Games (now Light & Wonder). Preceding these two roles, Walbridge spent 18 years with Aristocrat, holding various executive positions across global markets. His deep understanding of industry dynamics, coupled with a proven track record of driving growth and innovation, makes him an invaluable addition to Kinectify’s board.

Walbridge said: “I am thrilled to work with Kinectify to pioneer innovation in risk management across the gaming ecosystem. I’ve been impressed by Kinectify’s track record so far with its AML and responsible gaming technology, and I’m excited to facilitate deeper collaboration between our companies.”