QCI Appoints Fred Buro as Strategic Advisor
Quick Custom Intelligence (QCI) has appointed Fred Buro, CEO of Pala Casino Spa Golf & Resort, as a Strategic Advisor.
In a move that promises to reshape the landscape of the guest experience in gaming and hospitality, Fred Buro, a gaming industry thought leader has been appointed as an Advisor to Quick Custom Intelligence (QCI).
“The collaboration between Fred and I promises to lower the cost of customer acquisition and retention by re-engineering guest experience strategies through the introduction of QCI Player, a guest facing simple-to-use technology,” said Andrew Cardno, CTO and Co-Founder of QCI.
“QCI Player is driven by an artificial general intelligence engine – a platform developed by QCI to be used by resort guests. Buro’s role as an Advisor to QCI will involve shaping the vision and functionality of the QCI Player product. It seamlessly integrates casino hosting, marketing, and resort operations by providing guests with real-time stratified self-comping capabilities. It also includes access to special events, promotions, entertainment, as well as direct access to the entire non-gaming amenity set of the resort – all through the guest’s mobile device,” Cardno added.
Buro is a prominent figure in the casino gaming industry who is renowned for his transformative management style and marketing expertise.
“I am thrilled to embark upon this journey with Andrew and QCI as an Advisor. QCI Player is a groundbreaking technology that will undoubtedly transform the brick-and-mortar guest experience. This integration of player rewards and advanced AI technology is a game-changer. Witnessing the warm reception to QCI Player by our guests at Pala Casino during its beta test has been extraordinarily promising to say the least. I am excited to help guide its evolution into the future,” Buro said.
“Fred Buro’s extensive industry experience and visionary leadership make him a valuable addition to our team. QCI Player represents a significant leap forward in casino technology, and with Fred’s guidance, we aim to take it to even greater heights. This collaboration marks a milestone in the gaming industry’s future,” Andrew Cardno said.
