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5 AI Trends on the Horizon for 2024

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The Future of AI: 2024's Five Transformative Trends

 

Without a doubt, 2023 has proven to be the year for artificial intelligence (AI), and the upcoming year, 2024, is expected to follow suit.

According to Forrester’s data, 2024 is set to be another significant year for AI, bringing about what we can call “intentional AI.” This means AI is moving away from mere experimentation and gimmicks, focusing instead on purposeful applications. Evidence of this shift is apparent in Forrester’s July 2023 AI Pulse Survey, which shows that 67% of businesses are actively incorporating genAI (AI technology) into their broader AI strategies.

In summary, 2023 has laid the foundation for AI’s continued growth, and 2024 promises to be a year where AI becomes more purposeful and integral to businesses.

Let me now share the five trends that we at InclusionCloud predict will dominate the AI landscape in 2024 and beyond.

 

Trend 1: AI Changing Jobs Forever

Is AI ready to take over all human jobs? It’s a widespread concern, but let’s check whether there’s any truth behind it. While AI undoubtedly excels in certain areas, it falls short of matching human creativity and nuanced thinking in others. This distinction becomes evident when we dissect AI systems into two categories: open and closed. Open systems, characterized by external variables that remain beyond the machine’s control, are prone to unpredictability. For example,autonomous cars where another driver could unexpectedly cross a red light. On the contrary, closed AI systems, operating within controlled environments, exhibit remarkable efficiency, as seen in AI-powered chess software where the machine knows all potential moves.

However, within this context of AI’s transformative potential, real-world collaborations between humans and AI underscore a different narrative. In healthcare, AI-powered diagnostics equip doctors with faster and more accurate insights, ultimately improving patient care. Similarly, the manufacturing sector showcases seamless collaboration between AI-powered robots and human workers, resulting in heightened productivity and superior quality control. As I often emphasize, this collaborative approach shows that AI’s role is not in displacing jobs but in enriching them.

 

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Trend 2: Who Is in Charge? The Year of AI Laws

The rapid proliferation of AI has inevitably captured the attention of governments worldwide. Striking a delicate balance between fostering AI innovation and safeguarding public interests is the central challenge. In 2024, laws and regulations will be indispensable for deciding the worldwide trajectory of AI.

We’re now finding ourselves at an intersection where robust AI regulations aren’t just a choice, but actually imperative if we are to continue to move forward. It’s about ensuring responsible AI deployment without stifling innovation. Various industries, including the autonomous vehicle sector, grapple with complex regulatory questions. The adoption of AI ethics frameworks, as exemplified by initiatives such as the European Union’s, will delineate the boundaries of responsible AI implementation.

 

Trend 3: The Growing Impact of AI on Creative Work

The amalgamation of AI and human creativity ushers in an exciting new era of innovation. AI-generated “hallucinations” are not mere glitches but powerful catalysts that inspire fresh perspectives and serve as creative brainstorming tools. However, as we navigate this creative frontier, ethical considerations take center stage.

In the entertainment industry, AI algorithms meticulously analyze viewer preferences to offer highly personalized content recommendations, enhancing the user experience. In design and art, AI collaborates with human creatives, suggesting novel ideas and even autonomously producing art. I believe that AI amplifies human creativity, but it is vital to establish ethical guidelines to navigate this exciting yet delicate collaboration.

 

Trend 4: AI Models Learning from Synthetic Data

The effectiveness of AI models is determined on the quality and quantity of training data available. This brings us to the debated subject of synthetic data, which has the potential to replace real-world data in a wide range of industries. For instance, in the insurance sector, synthetic data has emerged as a valuable tool for simulating complex risk scenarios, enabling insurance companies to refine their risk assessment models and streamline underwriting processes.

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We see synthetic data as a means to democratize AI development, making it accessible across various sectors. However, ensuring its reliability through strict testing and validation is key.

 

Trend 5: Supercomputers for Super AI

AI’s continual development and sophistication needs unparalleled processing power. As AI models get increasingly complex, cutting-edge hardware developments become critical. From banking to scientific research, industries largely reliant on AI are spending considerably in infrastructure capabilities to support these emerging models.

Supercomputers are the backbone of AI’s future, enabling the training of massive models and unlocking new frontiers of possibility. Quantum computing, in particular, has the ability to tackle complicated problems at unprecedented rates. According to IBM, this innovative technique has the potential to transform sectors such as medicine research and climate modeling.

 

Conclusion

As we venture into 2024, the AI landscape promises a captivating narrative of change and innovation. These five trends encapsulate the profound impact of AI on our lives and industries. It’s a future where AI serves as an enhancement rather than a replacement, a future where navigating evolving regulations, fostering creative collaboration, exploring the potential of synthetic data, and investing in cutting-edge infrastructure are the guiding principles.

 

As the CRO of Inclusion Cloud, Nick Baca-Storni leverages his extensive industry experience to spearhead digital transformation initiatives, building strategic partnerships with tech giants such as Google, Salesforce, AWS, Oracle, and ServiceNow.

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Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

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Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.

Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.

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Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection

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Accor, in partnership with businessman and casino owner Phil Ruffin, announced the signing of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection. The salient 2884 key property overlooks the city’s premier racing circuit and features some of the best panoramic views of Las Vegas. To be operated under a franchise agreement with Accor when it officially debuts later this year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins a global portfolio of carefully curated hotels and becomes the second Handwritten Collection address in the US, following Hotel Stratford San Francisco – Handwritten Collection last year. The signing further increases Accor’s presence in the Americas region, with more than 550 hotels open and operating, and reflects the Group’s growing presence across North America.

“The city’s tagline is ‘What happens here, only happens here’, and certainly there is no other place in the world where a collaboration of this scale and significance could come together. The union of Treasure Island and Handwritten Collection creates a one-of-a-kind guest journey, where connections are treasured, wonder is discovered, and every stay is a narrative waiting to unfold. We are incredibly proud to partner with Mr. Ruffin and confident that together we can create a bigger and bolder future for this iconic hotel now that it sits within the Handwritten Collection portfolio and part of the Accor network,” said Camil Yazbeck, Global Chief Development Officer at Accor.

With more than 40 million visitors drawn to Las Vegas each year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is set to offer a truly memorable stay for those seeking genuine hospitality in the heart of the world’s entertainment capital. The franchise partnership between Accor and Treasure Island includes Handwritten Collection brand support, along with Accor’s full global array of services, including sales & marketing, distribution, and loyalty. The hotel will benefit from exposure to the ALL Accor loyalty program – one of the largest and most globally diversified loyalty databases in the world, with 100+ million members and growing.

“Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors. This next chapter brings new energy to the resort while preserving its unmistakable spirit. We are proud to align with Accor – a global leader in hospitality whose values resonate deeply with ours, and we look forward to a successful and long-lasting partnership,” said Phil Ruffin, owner of Treasure Island – TI Las Vegas Hotel & Casino.

As the newest entrant to Handwritten Collection, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins over 25 hotels now open and more than 35 addresses in the pipeline. Standing as a beacon of individuality in the global hospitality sector, Handwritten Collection properties weave character and personality into the guest experience, making every stay unique.

At Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection, the distinct design and whimsical personality of the hotel, inspired by the classic tale by Robert Louis Stevenson, carries through the guest experience, inviting travelers to rediscover their childhood spirit. Many of the hotel’s best-known features and perks, as conceived by Mr. Ruffin, will continue to be honored, such as free valet and self-parking.

The hotel has also recently been transformed by a multi-million-dollar refresh, blending contemporary comfort with thoughtful design elements, ensuring the energy of Las Vegas shines through in every detail. A breezy, sociable lobby overlooks a tropical pool, where intuitive self-check-in is complemented by a 24-hour guest relations team ready to offer a warm welcome. The resort features 10 diverse dining venues and eight upscale lounges and bars, including beloved options such as Phil’s Steak House, Golden Circle Sports Bar, and the popular Gilley’s Saloon, Dance Hall & Bar-B-Que.

The luxurious Oleksandra Spa & Salon is a favorite among guests and residents, part of the resort’s tapestry of experiences filled with local flair. Lively entertainment venues, elegant wedding chapels, state-of-the-art event spaces, and 90,000 sq. ft. of casino and gaming add to the attractions, while the hotel connects to Fashion Show Las Vegas, the largest mall in the city. The famed Mystùre – the original Cirque du Soleil show in Las Vegas – performs at the Treasure Island theatre, having been honored eight times as ‘Best Production Show’ and continues to enchant audiences, underscoring the property’s connection to the city’s enduring sense of wonder.

Guestrooms and suites at Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection offer breathtaking views of the famed Las Vegas Strip, Sphere Las Vegas, and the stunning Spring Mountains that encircle the Nevada horizon. Signature SensaTIonalTM pillowtop beds, generous soaking bathtubs or whirlpools, marble finishes and upscale amenities ensure stays are as restorative as they are inspiring.

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Aligning with Accor’s sustainability commitments, the hotel was awarded a Four Green Globes certification by the Green Building Initiative. The certification reflects meaningful improvements in energy and water efficiency, air quality and resource management – further aligning the hotel with conscientious travelers.

“We are thrilled to bring Accor to Las Vegas and to provide our ALL Accor members and guests here in the United States, as well as those visiting from around the globe, with an incredible opportunity to stay at this emblematic property – now the largest Accor hotel in the world. The addition of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is a milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the U.S. market,” said Thomas Dubaere, CEO PM&E, Accor Americas.

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Rush Street Gaming Taps Scott Lokke to Lead Rivers Casino Philadelphia

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Rush Street Gaming announced the appointment of Scott Lokke as general manager of Rivers Casino Philadelphia.

A gaming executive with more than 30 years of casino and hotel experience, Lokke joins the Philadelphia team from Cleveland, where he most recently served as senior vice president and general manager of JACK Cleveland Casino. He spent the past decade with JACK Entertainment and the 12 years prior with Caesars Entertainment.

“Having worked in Cleveland, Las Vegas and other major metropolitan areas, Scott is highly qualified to lead the Philly team. His achievements in gaming operations, combined with his hospitality expertise in restaurants and entertainment, uniquely position him to build on Rivers’ success,” said Tim Drehkoff, CEO of Rush Street Gaming.

Lokke’s career in the hospitality industry began at the Ritz-Carlton Hotel Company and Starwood Hotels directing food and beverage operations, followed by roles at Harrah’s casinos in St. Louis and Kansas City. He then advanced to vice president of hospitality enterprise shared services with Caesars Entertainment in Las Vegas before ultimately taking on leadership positions in Cleveland.

As a senior property leader, Lokke excels in exceptional guest service, operational leadership, community involvement and Team Member engagement.

“I’m thrilled to build on the strong foundation the team already has in place. I’m committed to leading the team in delivering exceptional experiences, results and engagement. It’s truly my honor to be part of this team,” said Lokke.

Lokke is a graduate of Park University in Kansas City, where he earned a bachelor’s degree in business administration. In recent years, he served on the boards of the Downtown Cleveland Improvement Corporation, the Cleveland Group Planning Commission and the Greater Cleveland Sports Commission.

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