Industry News
NOVOMATIC Set to Participate in G2E Las Vegas 2023
NOVOMATIC is all set to participate in this year’s Global Gaming Expo (G2E) in Las Vegas. Visitors of the event will be energized by the new, fresh and inspiring look and feel of all that welcomes them at the NOVOMATIC booth #1259.
Rick Meitzler, CEO of NOVOMATIC Americas, said: “It is with great pride that we unveil the future of NOVOMATIC gaming innovation at this year’s G2E in Las Vegas. Our team has created exceptional, unprecedented entertainment experiences, and their commitment to redefining what gaming entertainment means is evident in every detail of what you will see. We have poured our dedication into crafting an all-new, fresh, and inspiring look and feel from the booth to the individual products, that will captivate players and customers alike. When you step into our Emerald Isle themed gaming world, you’ll be greeted by unparalleled technology, exciting gameplay, the best team in the business, and a dedication to design excellence. The products at this show are a testament to our pursuit of performance and innovation.”
With a special focus on new Progressive Links and VGT games in stunning cabinet hardware, NOVOMATIC Americas presents a product pipeline that provides operators with product poised to pay off in performance. The DIAMOND X, which is currently the highest performing cabinet for NOVOMATIC Americas, will be the focus of the product display for the U.S. markets with two stunning versions, DIAMOND X 1.55J and DIAMOND X 2.32 and a plethora of new and exciting content:
The brand-new Progressive Link THUNDER CASH GOLD launches with a variety of new titles, including Irish Locks and Irish Grace, both commanding an assortment of charms to conjure the Luck of the Irish with both, a Progressive feature and free games.
MONEY PARTY Fresh! will introduce fresh and new Linked Progressive fruit game entertainment that combines jackpot thrills with an exciting winning spins feature, while the mystical twin-game RISING TREASURES embarks on divine Progressive adventures to uncover hidden jackpot treasures under the watchful eye of the Pharaoh and Queen.
A final addition to the progressive portfolio of proven products is the APEX Diamond Link Progressive product line which will debut at G2E. NOVOMATIC Americas has the distribution rights for APEX gaming product in North America including the Clover Link Extreme and Clover Link Progressive product lines.
NOVOMATIC games also continue to excel in the VGT and route segment: Visitors can check out top-performing game mixes for the Illinois, Pennsylvania, Puerto Rico and the Georgia skills markets.
Introducing the future of sports betting kiosks with more action, more betting, more edge and designed to fit effortlessly into any environment, the brand new NOVOMATIC ActionBook Edge 1.43J will launch at G2E: With dimensions that make it the perfect addition to any sports betting setting, ready to perform with cutting-edge graphics presentation and with lightning-fast processing for seamless betting, this new sports betting kiosk perfectly complements the, NOVOMATIC ActionBook Compact 1.27 table-top kiosk, and the twin-screen version, NOVOMATIC ActionBook Plus 2.27.
In a special ETG area, NOVOMATIC will present the great versatility of its NOVO UNITY II electronic table games platform with the latest slant top cabinets, EXECUTIVE SL 1.27 and LOTUS SL 1.27, in a show set-up staging the new Novo Multi-Roulette wheel and a broad choice of ETG games. Premiering in the US will be the stunning fully automated TITAN ROULETTE from FAZI, featuring four player stations, a fully automated Roulette wheel and an integrated display solution.
Another highlight in the international NOVOMATIC show display will be the latest BLACK EDITION II cabinet series with three cabinet versions: the smaller BLACK EDITION II 3.27, the extra-large BLACK EDITION II XL 3.32 and the single-screen BLACK EDITION II 1.49J, which will be on display with the Superia GOLDEN LINK Volume 1, NOVO LINE GOLDEN LINK Edition 2 and Superia CASH CONNECTION Volume 2 linked multi-games as well as with the IMPERA LINK Series 2, Impera Line HD Edition 9 and NOVO LINE Interactive Edition X4 multi-game compendiums.
A special premiere at the G2E will the presentation of the innovative NOVOVISION casino management system which has been awarded as “Best CMS/Software Product” at this year’s European Casino Awards in London. This powerful solution takes all areas of a casino business to another level, with a uniquely comprehensive range of functionalities that far exceed the traditional Accounting, Jackpots, Player Tracking, CASHLESS and TITO transactions. As a distinctive USP, NOVOVISION introduces biometric technologies for the management of gaming operations, e.g. for player recognition and access.
In a dedicated booth area, the iGaming offer of Greentube, the NOVOMATIC digital gaming and entertainment division, will be perfectly complementing the land-based portfolio with its ever-growing range of online content comprising both, NOVOMATIC classics as well as proprietary brands and developments.
Thomas Schmalzer, VP Global Sales and Product Management NOVOMATIC AG, said: “The G2E Gaming Show is a great opportunity for industry decision makers to experience the varied and broad diversification of NOVOMATIC’s product portfolio, not only for international markets and segments, but also for the different sectors of the U.S. gaming industry and for Latin America. We invite all show visitors at G2E to visit the NOVOMATIC booth and see how this comprehensive offering really allows them to find complete solutions from a single source.”
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
Industry News
Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors
Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.
As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.
“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.
Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”
Industry News
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
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