Industry News
Hard Rock International Kicks Off 24th Annual PINKTOBER Campaign in Support of Breast Cancer Awareness and Research
Hard Rock International continues its longstanding support of breast cancer awareness and research with the return of its annual PINKTOBER campaign. Throughout the month of October, Hard Rock Hotels, Cafes, Casinos, Rock Shops, Bet and Games around the globe are “going pink” by participating in fundraising efforts supporting the Hard Rock Heals Foundation, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society and local charities. Adding to the millions of dollars donated throughout the history of the campaign, PINKTOBER raised over $1 million for breast cancer awareness and research last year alone, the largest single amount Hard Rock has raised since the program’s inception in 2000.
“Hard Rock is proud to unite globally for the 24th PINKTOBER campaign and create philanthropic activations that support organizations which benefit survivors, thrivers and those impacted by breast cancer,” Jim Allen, Chairman of Hard Rock International, said.
Hotel Activations & Events
Hard Rock Hotels around the globe will host philanthropic-centered activations such as live concerts benefitting breast cancer research, plus engaging donation opportunities across local properties. Hard Rock Hotels is continuing the Sound of Your Stay program and in partnership with Gibson have created PINKTOBER, custom-designed guitars that will be displayed throughout properties. Guests can check out the guitars and make a donation through a QR code to help join fight against breast cancer. Hard Rock Hotel guests will also have the chance to indulge in pink-themed drinks, treats and exclusive spa treatments at the Rock Spa all month long.
Stay Strong Survivor Stays
Hard Rock Hotels encourages all fans to nominate fighters, survivors and caregivers. Each week throughout October, one deserving winner will receive a $5000 donation to the American Cancer Society in their name, a four-night all-inclusive stay for two in Punta Canta, Vallarta, Cancun, Riviera Maya or Los Cabos and a personal coaching session with breast cancer thriver & wellness guru, Samantha Harris.
Hard Rock X Samantha Harris
Hard Rock Hotels is teaming up with Samantha Harris, Emmy-winning TV host, bestselling author, certified health coach & trainer and breast cancer thriver, for sharing special content featuring tips from Samantha’s “Your Healthiest Healthy” book and online courses. Exclusive videos will be available for in room viewing and on the hardrock.com/PINKTOBER website. Additional tips will drop every Wednesday on Hard Rock Hotels’ Instagram where Samantha will provide advice on sleep, nutrition and feel-good workouts to help survivors, thrivers and others feel their best.
Limited-Edition PINKTOBER Pin & Merchandise
In partnership with American Cancer Society, Hard Rock International and the Seminole Tribe of Florida are celebrating tribal member Nancy Frank’s 20th anniversary of breast cancer survival with a special, limited-edition pin designed by tribe member and Native American artist Victoria Billie Osceola. 100% of proceeds from the commemorative pin, available throughout October and Indigenous People’s Month in November, will go to American Cancer Society.
In addition, Hard Rock International is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research.
The PINKTOBER commemorative pin and 2023 retail collection are now available in stores and online at Rock Shops.
Hard Rock Bet Online Sportsbook & iCasino Activation
In honor of PINKTOBER, Hard Rock Bet will make a donation to the Hard Rock Heals Foundation for every qualifying referral to its highly-rated online sportsbook and iCasino during the month of October.
Hard Rock Games
Hard Rock Games support PINKTOBER this year with a donation to the Hard Rock Heals Foundation that increases based on the volume of community spins on the free Hard Rock Jackpot Casino game. In addition, players in participating Hard Rock Games products can earn free entries all month for the chance to win their choice of limited edition PINKTOBER merchandise.
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
Industry News
Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors
Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.
As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.
“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.
Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”
Industry News
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
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