Industry News
INTELITY to Exhibit at Global Gaming Expo 2023 in Las Vegas
INTELITY, provider of hospitality’s leading guest experience and staff management platform, announced that it will exhibit at the 2023 Global Gaming Expo from October 9–12 at The Venetian Expo in Las Vegas, Nevada.
During G2E 2023, INTELITY will highlight the latest updates to its cloud-based Platform R5, as well as its newly updated API capabilities, both used by dozens of casinos around the world.
Supported by the Association of Gaming Equipment Manufacturers, G2E 2023 will highlight the continued evolution of every aspect of the industry — from traditional and online gaming to digital payments and new technologies like AI. G2E is the premier gathering of commercial and tribal gaming professionals globally. The four-day event will feature exhibits, education sessions, and networking events.
“We are committed to elevating G2E in tandem with the industry’s growth. Reflecting our commitment, this year’s show will feature the updated G2E brand, new expo hall activations, and our most in-depth education program yet. For both exhibitors and attendees, G2E 2023 will once again offer an opportunity to do business with key players, discover winning solutions, gain exposure, and connect with a diverse audience,” said Korbi Carrison, G2E’s Event Vice President at RX.
During G2E 2023, INTELITY will showcase the latest updates to its award-winning guest experience platform that streamlines the pre-arrival and check-in process for casino resort guests so they can head straight to gaming upon arrival. Recent updates include expansions to the platform’s mobile check-in process with shared and multi-room digital keys and full ID verification. The platform continues to offer casino resorts the widest range of digital guest experience features including customizable guest-facing branded mobile apps, and marketing and promotion support to draw guests to food and beverage options or to straight into promoted gaming events and activities. The platform also helps casino resorts drive non-room revenue and, with INTELITY’s smart-room tablets, allow guests to digitally order in-room dining, adjust in-room temperature and lighting controls, review casino resort compendiums, and even continue gaming from the comfort of their hotel room.
Additionally, INTELITY will showcase uses and examples of its latest platform APIs supplying casino properties with existing apps with access to the INTELITY platform’s suite of guest experience capabilities brought into their custom-created environments, including casino resort apps, embedded or interactive tablets or displays, and captive portals.
On the operations and staff side of the house, the INTELITY platform includes INTELITY’s GEMS (Guest Experience Management System), a robust back-of-house ticketing and operations solution. Featuring more than 100 certified integrations with industry-leading systems, including PMS, POS, ticketing, in-room controls, spa management, and more, INTELITY provides an extensive suite of solutions for independent and enterprise-level operators.
“G2E serves as an annual showcase for innovation in gaming, and this year’s event promises to be especially impactful as the industry transforms at a record pace. We can’t wait to welcome back the global gaming community to Las Vegas this October to chart the future of gaming,” said AGA Senior Vice President Maureen Beddis.
“For the gaming and casino resort industry, G2E is the must-attend show. As such, we are excited to connect with the industry and showcase the latest updates to the INTELITY platform that not only improve the guest’s in-room experience, but their gaming experience, as well,” said Benjamin Keller, INTELITY SVP of Sales & General Manager of Customer Relations.
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
Industry News
Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors
Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.
As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.
“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.
Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”
Industry News
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
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