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Industry News

Resorts Casino Hotel to Celebrate 45th Anniversary

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Get ready to kick off a sizzling summer with Resorts Casino Hotel as the first casino hotel in Atlantic City celebrates its 45th anniversary this Memorial Day Weekend. Festivities are set to begin on Friday, May 26, as Kelsey Grammer and Mayor Marty Small Sr. host the Annual Opening of the Sea Ceremony at 1:00 pm, followed by boardwalk entertainment and the Annual Beach Ball Drop over the iconic Atlantic City Boardwalk at 5:00 pm.

“Being the first Casino Hotel in Atlantic City, it’s a huge accomplishment to celebrate 45 years of operation. This wonderful milestone is a testament to the culture at our hotel, the hard work and dedication of our team members and the loyalty of our guests. We look forward to continued growth and success as Resorts Casino Hotel embarks on its next 45 years and beyond,” Mark Giannantonio, President and CEO of Resorts Casino Hotel, said.

To kick off the holiday weekend, Resort’s Star Card members can head to the Promotions Booth between 1:00 pm to 7:00 pm to redeem a complimentary 45th-anniversary reusable tote bag. Additional entertainment will be provided throughout the day – from viewing unique sand sculptures by renowned artist John Gowdy, to promotions from Wiseguy Entertainment, The Kilted Rogues Bagpipers, Brittany Lynn from Philly Drag Mafia and more. Once the clock strikes five, guests can turn their attention to the annual release of five thousand beach balls over the boardwalk.

Friday night, the party continues with live entertainment from the New York Bee Gees in the Superstar Theater at 9:00 pm. The band will feature present and former members of world-renowned acts and offer all the classic 70’s disco hits from Stayin Alive to Night Fever while embracing the early works such as To Love Somebody.

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Guests can also head over to the new retro-themed 45th-anniversary pop-up, Lounge78, which will have its grand opening on Friday, May 26, at Bar One. Lounge78 will be open all summer and feature drink specials, giveaways, tribute musical performances, and more.

On Saturday, May 27, guests are invited to head down to the Margaritaville Lobby from 2:00 pm to 10 pm and get a free pull on the very first slot machine that went live in Atlantic City in 1978 from Resorts Casino Hotel. Should they hit a top combination on two consecutive draws, players can win a prize of $10,000 but either way, all guests will be walking away with a commemorative gift. AC’s first slot machine, which is a 1975 Bally Honey Money, is proudly displayed at Resorts Casino Hotel throughout the year as well.

Once Sunday hits, Resorts Casino Hotel continues the celebration of its 45 years of winnings with $100,000 in prizes, including a grand cash prize of $45,000. There will be 45 winners of $1000 in Free Play, with four winners announced every 30 minutes from 4:00 pm to 8:30 pm. At 9:00 pm, five winners will receive $1000 in Free Play, and another four winners will earn $2500 at 9:30 pm. At 10:00 pm, one lucky winner will be awarded $45,000 in cold hard cash.

As part of Resorts’ 45th-anniversary celebration, Memorial Day Weekend visitors will have a chance to see and hear the sounds of Manhattan’s discotheque scene firsthand, with a special performance from the cast of Disco Inferno on the boardwalk on Friday, May 26. This is just the beginning of a yearlong anniversary celebration, as they are committed to honoring this milestone in the months to come. Beginning Sunday, June 25 through October 29, guests can keep dancing to the beat each Sunday with performances from Disco Inferno in The Superstar Theater for just $29.00 to $39.00. Featuring the music of Donna Summer, Michael Jackson, Gloria Gaynor, KC and the Sunshine Band, Anita Ward, and many more, Disco Inferno will transport those who witnessed it back to the moment when they first heard these legendary songs on the dance floor.

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Industry News

Cliff Ehrlich Joins Rush Street Gaming as COO

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Cliff Ehrlich Joins Rush Street Gaming as COO

 

Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.

Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.

“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.

Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.

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After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.

“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.

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Industry News

Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors

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Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.

As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.

“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.

Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”

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Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York

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Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.

Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.

As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.

“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.

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The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.

“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.

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