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Gambling in the USA

BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS

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Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.

Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.

Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.

The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.

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NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero. 

Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”

As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.

Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.

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“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”

North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.

Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.

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Gambling in the USA

Caesars’ Temporary Casino Generates $222M in Gaming Revenue Since Opening Last Year

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The temporary Caesars casino has generated $222 million in gaming revenue since opening last Year.

Meanwhile, construction continues on the permanent casino right next door.

Danville has received nearly $20 million of that as part of their agreement – $7 million more than expected.

“We figured it would be more, but we didn’t know it was gonna be this much more. That’s all great, actually, because it’s a temporary facility. It’s in a tent. They don’t have near the number of games that they would have in the full casino,” said Ken Larking, Danville City Manager.

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Larking says the money is going toward neighborhood parks, school improvements, economic development and more.

“We want to invest in what would grow our city including more businesses, more opportunities for jobs, better quality of life, better recreational amenities, better education, workforce development, those are the kinds of things that we’re investing in,” Larking added.

General Manager Chris Albrecht says the temporary casino sees around 100,000 visitors per month. He expects that number to grow substantially once the permanent casino opens.

“That’s really going to bring a lot more customers from further away when we have all the offerings from the hotel, the restaurants, the entertainment meeting space, the pool, and the spa. It’s going to drive visitation from even further and further away. So, we’re really excited to move next door here in the next few months,” Albrecht said.

Their current staff will also jump from about 400 people to around 1200.

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“Those jobs are number one and that incremental revenue to the city will help support existing businesses and hopefully new investment into this market as well,” Albrecht said.

They say the permanent casino is still on track to open by the end of the year.

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Gambling in the USA

Harrah’s Cherokee Valley River Opens Expanded Casino Floor, New Poker Room

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Harrah’s Cherokee Valley River has opened its casino floor addition, representing a significant milestone in a $275 million expansion project. Spanning 25,000 sq. ft., the extended casino floor features a curated selection of gaming options. Players can now try their luck at one of the 300 new slot machines or eight additional table games.

Further enhancing its gaming lineup, the expansion also introduces the highly requested World Series of Poker – Poker Room. With a lavish design and upscale ambience, poker enthusiasts and casual players alike can enjoy a range of cash games with favorites like Three Card Poker and Texas Hold’em. The poker room is open Sunday through Thursday from 10:00 am to 2:00 am and Friday and Saturday from 10:00 am to 4:00 am.

Additionally, guests can enjoy Harrah’s Cherokee Valley River’s new 22-seat casino bar located on the expanded floor. Offering nine of the latest bar-top video games, eight beer taps, bar seating and lounge seating, the casino bar is open daily from 9:00 am to 2:00 am.

“We are ecstatic to reach this milestone in our expansion process and unveil the expanded gaming floor, which represents the culmination of months of hard work and dedication both from our internal team members and general contractor, Robins & Morton. Every detail of the casino floor expansion was selected to ensure memorable experiences and we are confident that our new amenities and offerings will exceed our guests’ expectations,” Lumpy Lambert, General Manager of Harrah’s Cherokee Valley River Casino & Hotel, said.

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Gambling in the USA

IGT Wheel of Fortune and Online MegaJackpots Slots Award Three Million-Dollar-Plus Jackpots in April

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International Game Technology PLC announced that its Wheel of Fortune and MegaJackpots slots awarded a trio of million-dollar-plus jackpots in April.

Lucky slots players won the following million-dollar-plus jackpots last month:

  • On April 4, a Wheel of Fortune slots player won $1,794,169 playing Wheel of Fortune Double Diamond at the Nugget Casino Resort in Reno, Nev.
  • On April 11, a Wheel of Fortune slots player won $1,106,270 playing Wheel of Fortune Diamond Spins 2X Wilds at the Golden Nugget in Las Vegas, Nev.
  • On April 19, an online MegaJackpots slots player won $1,108,315 playing MegaJackpots JungleTower on FanDuel Casino in Michigan.
  • Wheel of Fortune slots have minted over 1100 millionaires and awarded over $3.5 billion in jackpots since their launch in 1996.
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