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Play'n GO is returning to the Global Gaming Expo in Las Vegas this year
Play'n GO is returning to the Global Gaming Expo in Las Vegas this year

Gambling in the USA

XSOLLA PARTNERS WITH GAMEANALYTICS TO REVOLUTIONIZE GAME MONETIZATION THROUGH DIRECT-TO-CONSUMER SALES

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A New Frontier in Video Gaming Empowering Game ​ Developers with Enhanced Monetization and Engagement Tools.

Xsolla, a global video game commerce company, announces its partnership with GameAnalytics, a premier analytics platform in the gaming industry. This partnership marks the beginning of a new era of in-game monetization, with the integration of Xsolla’s Web Shop into the GameAnalytics platform. The initiative aims to provide game developers with next-generation tools for direct-to-consumer sales, starting with a pioneering proof of concept centered around the Xsolla Web Shop.

“This partnership with GameAnalytics is a game-changer for developers worldwide. Combining GameAnalytics’ powerful data analysis tools with Xsolla’s comprehensive sales solutions provides developers with an unprecedented opportunity to understand and engage their audience directly,” said Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla. “This empowers developers to maximize their revenue potential and enhances the gaming experience for players by ensuring the games they love continue to thrive.”

Game developers integrate their games with GameAnalytics to access mission-critical data and uncover valuable insights about their games’ performance, including engagement and monetization data. This, above others, allows them to understand player spending behavior, optimize their revenue streams, and maximize earning potential.

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“We are excited to embark on this partnership with Xsolla, a company that shares our commitment to empowering game developers,” said Allison Bilas, COO at GameAnalytics. “Integrating Xsolla’s Web Shop into our analytics platform opens new avenues for developers to monetize their games more effectively. This collaboration is about providing actionable insights that enable developers to craft compelling experiences for gamers while optimizing their revenue streams. It’s a testament to our shared vision of supporting the growth and success of the gaming community.”

Xsolla is a pivotal player in the gaming industry, collaborating with thousands of developers, publishers, and platforms, including Epic Games, Roblox, Twitch, Steam, Kabam, Niantic, EA, Warner Brothers, Wizards of the Coast, Sega, Take Two, SciPlay and Miniclip. As a merchant of record, Xsolla undertakes the risk and operational complexity associated with direct-to-consumer video game sales, addressing challenges such as chargebacks, fraud, taxes, and compliance laws. This partnership underscores Xsolla’s commitment to supporting the gaming community by facilitating direct sales to consumers online, bypassing substantial platform fees associated with traditional app stores.

With the recent announcement of powering web shops for 40 of the top 100 mobile games, Xsolla continues demonstrating its dedication to innovation and support for mobile game developers. The collaboration with GameAnalytics represents a significant step forward in achieving this goal, offering developers cutting-edge tools to analyze, understand, and monetize their games effectively.

For more information about the partnership, please visit: xsolla website

 

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Gambling in the USA

State of Colorado Marks One Year of Successful Self-Exclusion List for Responsible Gambling

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The Colorado Division of Gaming announced that almost 300 people enrolled in the state’s Self-Exclusion Program, ahead of the effort’s one-year anniversary.

The Self-Exclusion Program, which launched in September 2023, is a crucial tool in promoting responsible gaming throughout the state and each signature is a significant step for each person who enrolls.

When people enroll in the Self-Exclusion Program, they voluntarily exclude themselves from participating in gaming activities offered under the regulatory purview of the Colorado Limited Gaming Control Commission and the Colorado Division of Gaming.

“We are encouraged by the positive response to the Self-Exclusion Program in its first year. The fact that 288 Coloradans have signed up demonstrates the importance of offering resources for those who seek to manage their gaming habits,” said Division of Gaming Director Chris Schroder.

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This initiative is part of Colorado’s broader efforts to foster a safer and more responsible gaming environment. In addition to the Self-Exclusion Program, the Division offers a variety of resources aimed at promoting responsible gaming, including public education campaigns, responsible gaming grants, and access to a 24/7 helpline.

The Self-Exclusion Program is confidential and free of charge, providing individuals with the option to exclude themselves for a period of one year, five years, or even a lifetime. During the exclusion period, participants are barred from entering and gaming at any of the state’s licensed casinos, as well as they are unable to redeem points, bonuses, comps, or freeplay.

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Gambling in the USA

US-Based 10 Ten Gaming Launches SmilesCasino.com

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10 Ten Gaming has announced the launch of SmilesCasino.com, a new social casino poised to transform social casino gaming.

Smiles Casino aims to offer an unparalleled free-to-play social gaming experience to users across the US via innovative technology, exceptional customer service, and exciting promotional offerings.

The proprietary platform is designed to be easily accessible for all users without the need to download or purchase, providing a thrilling Vegas-style experience from home or on the go.

“We are delighted to launch SmilesCasino.com and look forward to providing the ultimate social casino experience for our users. Smiles Casino transports users to a wonderland of fun and entertainment, while providing safe and secure gameplay in a responsible social gaming environment,” said Carly Sawers, Head of Marketing at 10 Ten Gaming.

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Among the many features available on Smiles Casino, users receive a welcome bonus, daily complimentary coins, tailored promotions, a vibrant social media community, and outstanding customer support.

New games are added weekly to an already expansive portfolio of popular game titles spanning a multitude of genres.

The launch of Smiles Casino is the first step in 10 Ten Gaming’s vision to stand at the forefront of the social casino landscape in the US.

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Gambling in the USA

Proposal for Lake of the Ozarks Casino will Appear on the November Ballot

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Missourians will get to vote on whether to authorize a casino at the Lake of the Ozarks.

Backers of a casino in the popular tourist destination need to go to statewide voters to build the casino, because the Missouri Constitution only authorizes those gaming facilities on the Missouri and Mississippi rivers.

Secretary of State Jay Ashcroft initially rejected putting the ballot item before voters, contending that the measure didn’t collect enough signatures in the required six out of eight congressional districts. Ashcroft found that the plan did receive the necessary signatures in five districts but fell short in Missouri’s 2nd Congressional District.

Cole County Judge Daniel Green ruled on Friday that proponents of the casino ballot item did actually gather enough signatures in the 2nd District, which encompasses parts of St. Louis, St. Charles and Warren counties, and all of Franklin County. He then ordered Ashcroft to place the proposal on the Nov. 5 ballot.

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Ashcroft spokesman JoDonn Chaney said the GOP statewide official does not plan on appealing Green’s ruling.

“During the initiative petition review process local election authorities were tasked with checking well over 1 million signatures,” Chaney said in an email. “From their reporting, the secretary of state’s office determined the Osage River Gaming petition was just short of the required signature count for ballot certification. After a challenge by the petitioner it was determined that enough additional signatures could be verified to place the petition on the November ballot.”

Backers of the plan to build the Lake of the Ozarks casino say the facility will spur 500 construction jobs and create 700 to 800 permanent jobs. State revenue from the casino would go toward education programs, with a specific emphasis on early child literacy efforts.

Missourians are also to vote on a measure legalizing sports betting, though opponents of that proposal filed a lawsuit contending that it didn’t get enough signatures in six out of eight districts.

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