Gambling in the USA
Caesars Sportsbook Accepts Legalized Mobile Sports Wagers on Eastern Band of Cherokee Indians Tribal Lands in North Carolina; First Within State Borders
Wagering is now exclusively live via the Caesars Sportsbook app at Harrah’s Cherokee Casino Resort, Harrah’s Cherokee Valley River Casino & Hotel, and on surrounding Eastern Band of Cherokee Indians tribal lands.
Caesars Sportsbook is currently accepting mobile app registrations for new customers statewide ahead of its full rollout of mobile wagering across North Carolina on March 11.
Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced its premier sports wagering platform, Caesars Sportsbook, became the first sportsbook to launch legalized mobile sports betting in the state of North Carolina. Made possible under the Indian Gaming Regulatory Act and through Caesars’ expanded relationship with the Eastern Band of Cherokee Indians, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.
In addition to today’s exclusive launch on tribal lands and in advance of going live statewide on March 11, subject to regulatory approval, those 21 and older in North Carolina can download the Caesars Sportsbook app on iOS and Android or visit Caesars website on desktop to register and create their account. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts are also available at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel.
“The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years,” said Eric Hession, President of Caesars Digital. “We’re thankful to be able to offer wagering at the Harrah’s Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility.”
“Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened,” said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. “We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.”
With quick payouts, a variety of deposit options, and many other user-friendly features, the Caesars Sportsbook app builds on the elevated and seamless sports wagering experience fans have historically enjoyed at Caesars destinations in North Carolina. The Caesars Sportsbook app also features lightning-fast scoreboards, same-game parlays, prop betting markets, expanded in-play betting options, livestreaming of marquee sporting events and much more.
Sports fans 21 and older who register early or choose to jump in on the action in North Carolina are eligible to receive this special offer:
Register, deposit, and bet to take advantage of exciting Profit Boosts
o Register today using promo code CZRDBL
o Make a deposit and make your first wager
o Double your winnings up to seven times with seven 100% Profit Boosts
o Opt in and see Caesars.com/NCComingSoon for full terms
Caesars Sportsbook users enjoy unmatched rewards linked to sports wagering via the industry-leading customer loyalty program, Caesars Rewards®. Every wager placed in-person or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.
Caesars Sportsbook bettors can also earn up to 50,000 in Caesars Rewards credits when using the Refer a Friend feature on the app. More details on Refer a Friend can be found on the promotions page of the Caesars Sportsbook app.
As a longtime industry leader in Responsible Gaming, Caesars emphasizes Responsible Gaming education as Caesars Sportsbook expands to more jurisdictions. In 2023, Caesars Entertainment launched an enhanced 21+ gaming policy that limits Caesars Rewards accounts to individuals over 21 and, where allowed by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those 21 and older. This 21 and older policy applies to all sports wagering operations conducted by Caesars Sportsbook in North Carolina, including on the Caesars Sportsbook app and at both Caesars destinations in the state.
Caesars also enforces a comprehensive annual Responsible Gaming training program for all Caesars Entertainment and Caesars Digital Team Members. The program provides specialized education for Responsible Gaming Ambassadors across the Enterprise who help identify and assist guests who may not be playing responsibly.
For real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook social handle on Twitter, Instagram, and Facebook.
The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER
Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
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