Gambling in the USA
Top-performing Ohio Lottery Extends Successful Scratch-Off Games Partnership with Scientific Games
Scientific Games and the Ohio Lottery have extended their successful partnership on Scratch-Off Games management and SCiQ retail point-of-sale technology for two years. The Scientific Games Enhanced Partnership with the Ohio Lottery began in 2019, responsibly driving four consecutive years of growth in Scratch-Off revenues and funding for education in the state. The Ohio Lottery is ranked among the Top 20 lotteries worldwide for instant Scratch-Off game performance (La Fleur’s 2023 World Almanac).
Managed under the Scientific Games Enhanced Partnership, Ohio Lottery Scratch-Off sales grew from $1.6 billion in fiscal year 2019 to more than $2.3 billion in fiscal year 2023. The Ohio Lottery achieved an 8.8% compound annual growth rate compared to an average 5% CAGR for the top 10 U.S. lotteries (weekly per capita sales FY 2019 to FY 2023).
The company also deployed its SCiQ retail ecosystem at more than 800 Ohio Lottery retailers, including two of the largest convenience store chains in the U.S. and the largest grocery chain in the U.S. SCiQ improves Scratch-Off inventory management and the retailer’s experience selling lottery products while providing enhanced security and real-time, store-level sales analytics.
The partnership has also provided Ohio Lottery retailers with innovative technology to easily manage and sell Scratch-off games and helped us add key convenience store chains like Circle K and Speedway to make games more accessible to players throughout the state.
Facilitated from the company’s Ohio operations near the Lottery’s headquarters in Cleveland, the Scientific Games Enhanced Partnership optimizes the Scratch-Offs products through portfolio management and game design services, data-driven analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries worldwide, including 10 of the Top 20-performing instant game lotteries.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “We thank the Ohio Lottery for having the vision to partner with us on instant games to optimize the product portfolio and generate maximum revenues for education. Ohio was also one of the first lotteries to launch our breakthrough SCiQ ecosystem at retail, which is the first technology of its kind to help retailers fully manage the lottery category in-store.”
Scientific Games is one of the first companies to be certified by the World Lottery Association as a responsible gaming supplier. With products representing 70% of instant scratch game retail sales globally, the company is the world’s largest instant games creator, producer and services provider in the world. Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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