Gambling in the USA

Aruze Introduces Gong Gong Lai Fu Titles to US Market with ActivPlay™, Video Slots and Suite of ETGs to IGA 2023

Published

2 years ago

March 30, 2023

Aruze Gaming America (Aruze), a leading developer of gambling entertainment solutions for the global casino market, today announced the US release of Gong Gong Lai Fu at the 2023 IGA show. Gong Gong Lai Fu has two title options, Mighty Buddha and Caishen Riches, exclusive to Aruze’s top performing cabinet the Muso Curve 55.

Aruze has spent its history innovating the classics without discarding classic offerings. Casinos need to continually offer a portfolio of games that draw on familiarity while also offering a new experience, leveraging new technologies to create active gameplay and new play styles. Aruze demonstrates this by continuing to introduce new and exciting video slots, like Gong Gong Lai Fu, and ETGs, in addition to its now industry-famous Activ-Play™ offerings such as Go Go Claw. By asserting both sides of its offerings, it encourages casinos everywhere to innovate game offerings without sacrificing game elements that gamblers have come to love.

“No industry can survive without innovating, and that includes casinos. Imagine a casino without ETGs or even video slots; it might be hard to fathom, but that was once a reality,” said Global CEO of Aruze Gaming, Yugo Kinoshita. “Innovation is tricky, and we recognize that. Casinos that lean too far into innovation risk abandoning their original audience, and casinos who focus on tradition over any innovation risk falling into obscurity. That’s why we create the best of both worlds; new innovative games like Go Go Claw, and iterations of classics, like Shoot to Win Craps and high performing slots on our exceptional family of cabinets. We believe players deserve the best that casinos can offer, and we are dedicated to equipping casinos with whatever they need to deliver that.”

Key products for sale on the IGA floor:

Gong Gong Lai Fu Mighty Buddha and Caishen Riches: Ring a gong and bring good fortune. A new set of reels will appear during Gong Gong Lai Fu Feature, awarding credit prizes or bonuses. With each gong appearance, it resounds — the gongs stay through the feature, adding to players possible winnings. Players who have Buddha’s lucky blessing can get all 15 gongs, putting the grand jackpot right in their pocket. Dragons, gods and merchants appear larger than life when this game is featured on Aruze’s Muso Curve 55.

Firestorm Lion and Firestorm Bull: Fireballs and blazing prizes are held behind a pride of beasts in Firestorm Lion and Bull on the larger-than-life Muso Curve 55. Transforming symbols kick off bets to be rewarded with free games, special wins and grand prizes. Special scatters can trigger a collect feature in which all prizes displayed on the collected scatters are won, including bonuses and jackpots. Even more special symbols unlock additional symbol rows during the “collect” phase bringing even more hot wins.

Gong Cash: Fortunes abound in Gong Cash Dragon and Lion. Will your future be overflowing pots of gold? Featured on Aruze’s Muso Curve 55, one of the largest cabinets of its caliber, special symbols trigger different surprises. A “Gong Spin” feature awards players with free spins. The Jackpot feature allows players to pick 12 different icons until a match is found, and the Jackpot level is revealed. Players are drawn in with the classic themes, hoping for luck from the beasts of prosperity.

Bomb Collector: With bright visuals, charming music, and chances for free games and bet multipliers, Bomb Collector is sure to be a blast for gamers. This five-reel, three-row video slot on Aruze’s T-32 cabinet, has 10 bet configurations, from 75 to 750 credits. Each bomb stack gives players the chance at one of these exciting wins: Wild Boom, Prize Blast, Free Games Explosion or a Jackpot Feature. Watch out for those Wild Booms! When a player spins a wild, they could win a Mini, Minor, Major or Grand Jackpot.
Diamond Pays Arabian Oasis and Diamond Pays Oriental Princess: Win dazzling treasures in a successive chain of prize collecting in a far-off land on Diamond Pays Arabian Oasis and Oriental Princess on the Muso Curve 55. This brilliant game features persistent bonus symbols, triggering free spin after free spin, increasing players’ chances at a jackpot. These free spins compound into a highly appealing, easy-to-play game full of mystery bonuses and major jackpots.
Shoot to Win Craps Lucky Roll: A revitalization of Aruze’s legacy Shoot To Win Craps™, Shoot to Win Craps™ Lucky Roll is an immersive experience with interactive play and spectacularly upgraded visuals. The overhead display features a wrap-around LED Display in the center unit. The platform now uses a new system for dice sensing, as well as new dice, with the upgraded security system and an updated camera system. Clients can utilize custom settings, including odds, commission, simultaneous bets, jackpot features, don’t bet areas, and side games. It also includes useful functionality for operators.
Go Go Claw Dream Prize: Go Go Claw Dream Prize uses its classic concept and nostalgic gameplay to turn passersby into players. Players use a classic arcade-style claw to grab a prize ball, which could give them a jackpot for the ages or a reason to try again. Go Go Claw Dream Prize gives players the opportunity to put their skills to the test for prizes in a unique gameplay experience.
Muso Dragon: The Muso Dragon is a sparkling red and gold dragon-themed signage option for the Muso Curve-43 cabinet. With a unique molded design, the Muso Dragon pulls in players with its bright accentures making it a design staple for any casino floor. The signage perfectly spaces out cabinets, giving players room to enjoy their gameplay without sacrificing the sense of community many come to expect from casino floors.

Related Topics:2023 IGA Aruze Gaming America Gambling Global CEO of Aruze Gaming Gong Gong Lai Fu Muso Curve 55 Yugo Kinoshita

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Gambling in the USA

Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Published

2 weeks ago

July 21, 2025

Zoltan Tundik

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub

Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.

Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.

Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.

Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”

Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”

SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Published

3 weeks ago

July 17, 2025

Niji Narayan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Published

4 weeks ago

July 8, 2025

Niji Narayan

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.