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Cryptocurrency

Caesars Entertainment Incorporated Inks Bakkt Crypto Rewards Alliance

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American digital asset platform developer Bakkt Holdings Incorporated has inked a deal that is to see its technologies integrated into the Caesars Rewards loyalty program from giant casino operator Caesars Entertainment Incorporated.

Pending local regulatory approvals, this arrangement will allow Caesars Rewards patrons to redeem their credits via the advanced Bakkt Crypto Rewards scheme. The Georgia-based innovator believes this partnership will allow Caesars Entertainment Incorporated to offer its patrons a seamless experience online and further improve its more traditional customer retention methods.

As part of the fresh alliance and Georgia-based Bakkt Holdings Incorporated revealed that the auditorium within its new partner’s prestigious Planet Hollywood Resort & Casino venue is to be rechristened as the Bakkt Theater. This Las Vegas facility, which was formerly known as Zappos Theater, features a VIP table seating concept alongside multiple seating configurations that allow artists to create the live vibe that best suits their performance.

“As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars Entertainment Incorporated customers,” Mark Elliot, Chief Marketing and Sales Officer for Bakkt Holdings Incorporated, said. “We’re thrilled to solidify our relationship with Caesars Entertainment Incorporated with the naming of the Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.”

As the digital economy continues its quick evolution and the new partnership is to additionally see Caesars Entertainment Incorporated continue exploring and innovating around the existing suite of cryptocurrency solutions from Alpharetta-headquartered Bakkt Holdings Incorporated. This will permit the casino operator to better unlock future crypto advances and drive loyalty in order to further improve the Caesars Rewards program.

“Bakkt Theater showcases the best in live entertainment and experiences to match the extraordinary talent roster the venue features,” Jason Gastwirth, Entertainment President for Caesars Entertainment Incorporated, said. “We’re pleased that Bakkt Holdings Incorporated recognizes the unique destination we’ve created at Planet Hollywood Resort & Casino and we are excited to have it join us in the venue’s next chapter.”

Currently serving more than 60 million members around the world, the Caesars Rewards loyalty program features a fully connected ecosystem that links gaming, hospitality, entertainment, nightlife, dining and shopping activities in over 50 destinations. The scheme allows patrons to earn and redeem credits for the experiences they value most and moreover comes complete with a suite of integrated mobile products encompassing the Caesars Sportsbook and iGaming advance.

“We are constantly looking for new and unique ways we can expand the wealth of benefits associated with Caesars Rewards and it is that consistent push to improve that makes Caesars Rewards best-in-class,” Megan Rodriguez, Loyalty and Customer Retention Management Senior Vice-President for Caesars Entertainment Incorporated, said. “We look forward to exploring how crypto offerings from Bakkt Holdings Incorporated will differentiate Caesars Rewards and help us continue to be the leader in this space.”

Cryptocurrency

Rivalry Adds $TRUMP Meme Coin as Crypto Payment Method

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 Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY)
(OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, today announced it has added U.S. President-elect Donald Trump’s official Solana cryptocurrency ‘$TRUMP’ as an accepted payment method.

Ahead of the U.S. Presidential Inauguration on January 20th, Rivalry users are now able to deposit and wager using $TRUMP, a cryptocurrency on the Solana blockchain which currently has a fully diluted value of over USD $30 billion. The addition of $TRUMP as a payment method on Rivalry comes less than 24 hours after the President-elect released the cryptocurrency on Friday evening.

”Meme coins are attention monetized, and the release of $TRUMP just days before an Inauguration is a quintessential internet and crypto culture-driven moment which enabled it to eclipse $30 billion in fully diluted value shortly after its debut” said Steven Salz, Co-Founder and CEO of Rivalry. “Rapidly deploying $TRUMP as a deposit method in less than 24 hours is a testament to our ability to identify and lean into these universal cultural moments, layer it into our core crypto gambling experience, and deliver first-of-its-kind experiences to our users.”

Additionally, Rivalry customers wagering on-site with $TRUMP will receive exclusive rewards through February 1, 2025 in recognition of the upcoming Presidential Inauguration, including multiplying the amount of NUTZ–the Company’s native token–players earn on every bet by 20x, a reflection of the inauguration on Monday, January 20, 2025.

With the acceptance of $TRUMP, along with a number of other major cryptocurrencies as part of Rivalry’s crypto-first approach, the Company has ongoing treasury holdings of various major cryptocurrencies and meme coins that it accepts as a deposit option. The Company will continue to add additional cryptocurrencies as needed to support its player base and continual expansion into the crypto gambling segment.

$TRUMP as a payment method will be available to Rivalry users in jurisdictions which apply to the Company’s Isle of Man license only.

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Cryptocurrency

SCCG Management Announces Sponsorship Partnership with Hoppa! Card

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SCCG Management, a leading advisory firm in the global gaming industry, has announced a sponsorship partnership with Hoppa! Card, a pioneer in crypto payments and banking solutions. This collaboration is set to revolutionize the payment landscape for the gambling industry with a strong focus on crypto technology, leveraging SCCG’s extensive ecosystem of over 120+ client partners and its global presence across all major regions.

Through this partnership, SCCG Management will support Hoppa! Card in delivering their innovative crypto payment and banking solutions to a wider audience within the gaming industry. The synergy between SCCG’s expansive network of client partners and Hoppa! Card’s cutting-edge financial technology aims to enhance the efficiency and security of managing complex payment needs in the gambling sector.

Hoppa! Card’s flagship products, including the Exclusive Global Soft KYC High Limit Crypto Offramp VISA Card and the Unique Payment Gateway, are designed to meet the most challenging payment requirements. The VISA Card offers high limits and the highest possible privacy standards with anonymous cards, ensuring global accessibility with both virtual and physical card options. The Payment Gateway provides seamless processing for various crypto and fiat transactions, eliminating chargebacks and non-acceptance of cards, while catering to all gaming licenses and jurisdictions.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Partnering with Hoppa Card allows us to provide our clients, as well as our global network of operators and platform providers, with crypto-focused payment solutions that are crucial in today’s fast-evolving gaming industry. Their innovative products align perfectly with our mission to drive strategic growth and maximize revenue for our partners.”

Igor Lavrih, CEO of Hoppa Card, said: “We are excited to kick off the partnership with SCCG, merging our payments expertise with their deep market insights to explore new opportunities and drive innovation. We look forward to the synergies our partnership with SCCG will bring forward, delivering unique payment solutions in the gaming industry to an array of growing and established businesses.”

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Cryptocurrency

Vibra Gaming partners with CryptoZpin to offer content to global crypto brands

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Vibra Gaming will distribute its content portfolio through white label. cryptocurrency provider GamSnap, who will supply several of its global operator partners with an initial launch on the CryptoZpin brand: www.cryptozpin.com

Vibra’s proven gaming content will be extended by GamSnap to Cryptožpin, as well as future cryptocurrency brands in multiple global markets, including Latin America, Europe and Asia

Vibra Gaming, a fast-growing Latin American company, is recognized for its creative and innovative content with a wide range of highly engaging slots such as Carnaval Alegría and branded slots such as Popeye; Quick Games including Crash, Double and Dice; a series of successful table games including roulette and blackjack, and unique bingo content including classic old-school bingos as well as new original titles including Egyptian Riches Gold and Underwater

Henrik Granlund, Product Owner, GamSnap, said: “GamSnap, the new Crypto Casino white label provider, is pleased to partner with Vibra and offer their exciting games not only to the Latin American market but also to the European and Asian markets. We are excited to see how the games perform with our clients, CryptoZpin.com, and our future brands. We look forward to working side- by-side with the Vibra team and watching our partnership grow.”

Ramiro Atucha, CEO, Vibra Gaming, said: “Our gomes have enormous reach with local and international operators both across the LatAm region and globally. Our new portnership with GamSnap will give us even an even broader horizon, working with a new range of up and coming crypto brands that we’re all very excited to be part of.”

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