Canada
The #hipthers strengthen strategic partnership with Segev LLP, bringing new sessions to the virtual meetups

The #hipthers strengthen strategic partnership with Segev LLP
As mentioned in an earlier press release, the virtual Gaming Americas and TECH Quarterly Meetups will become a permanent option.
The Gaming Americas Q1 Meetup is scheduled for 26 January and we have some great news to share about a recent partnership that will further increase the quality of the content shared during the virtual meetups.
The strategic partnership between HIPTHER Agency and SEGEV LLP will be extended and a new permanent session hosted by SEGEV LLP will be added to the agendas of Gaming Americas Quarterly Meetups.
The team at SEGEV LLP will be hosting the “Crypto Catchup with Segev LLP” during the TECH Quarterly Meetups and the “Gaming Insights with Segev LLP” during the Gaming Americas Quarterly Meetups.
“We are excited to continue and most of all extend our strategic partnership with the forward-thinking team at SEGEV LLP. Having a session dedicated to cryptocurrencies by compliance experts at the TECH Quarterly Meetups and a special session about the Canadian gaming industry at the Gaming Americas Quarterly Meetups are a testament to the hard work which is put in by our strategic partner” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency
“We are proud to continue our partnership with Hipther as contributors to their Quarterly Meetup series. Alongside the announcement that Hipther expanded their offering to include the new TECH Quarterly Meetup, we have shifted our Crypto Catchup with Segev LLP to this meetup and look forward to updating the global audience with the most relevant cryptocurrency and blockchain news. We are thrilled to have the opportunity to continue featuring guests who are at the forefront of this global industry and share our thoughts and insights on the world stage.
With Crypto Catchup shifting to the TECH Meetup we are excited to announce our new contribution Gaming Insights with Segev LLP, which will be included in the Gaming Americas Quarterly Meetup series. This will come with a focus on updates and developments in gaming and iGaming. Segev LLP has been assisting Canadian and international companies not only access the Canadian market, but also located in Canada to take advantage of Canada’s first-rate commercial environment which is ideal for gaming and betting firms: competitive tax regime, large world-class talent pool, low cost of doing business, ease or raising capital, and an evolving legal landscape that will further benefit our industry.” stated Ron Segev, Founding Partner at Segev LLP
Gaming Americas Quarterly Meetups:
The Gaming Americas Quarterly Meetups are designed to keep you up-to-date with what is fresh in the North American and Latin American gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
The Americas-facing meetups are complemented by the European Gaming Quarterly Meetups which focus on bringing the latest updates and forward-thinking talks about eh European gambling industry and CIS region.
TECH Quarterly Meetups:
The TECH Q Meetups are designed to keep you up-to-date with the latest trends in several TECH industries such as blockchain, artificial intelligence, fintech, virtual reality, streaming, and more.
The meetups are hosted quarterly and feature several panel discussions and topics that are joined by experts, CEOs, C-Level Executives, Business Development Managers, and sometimes by legislators.
All meetups are hosted in the virtual format and are specially created for participants who find this option helpful without traveling or spending more than 2-3 hours focused on live content.
The full 2023 calendar can be found here.
Canada
ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
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