Gambling in the USA
CHALKLINE PARTNERS WITH OPTIMOVE
CHALKLINE PARTNERS WITH OPTIMOVE TO BETTER CUSTOMER ACQUISITION AND RETENTION THROUGH SPORTS PREDICTION GAMES
Yesterday, Chalkline has announced a partnership with Optimove, the leading CRM Marketing solution for iGaming, to deepen conversion and retention metrics for freeplay sports games.
As the central part of the partnership, Chalkline will be flowing permission-based marketing data into the Optimove system for use in hyper-personalized messaging, enhanced attribution and in-depth customer insights.
With the new partnership, Chalkline’s operator portfolio gains access to enriched customer profiles, multichannel orchestration, accurate marketing attribution, and personalization at scale. Chalkline operators can now engage individual players in real-time with hyper-personalized messages and offers across any channel, boosting retention and player lifetime value.
Players, both new and returning, all have favorite sports, teams and players. As sports betting and iGaming grows throughout North America, operators are using Optimove to employ a customer-led approach to marketing that starts with player preferences.
Chalkline’s unique technology delivers sports prediction games on demand–for a player’s favorite team or sport, and builds a permission-based engagement with players. The data gathered from freeplay games will immediately inform better marketing decisions, powered by Optimove.
Dan De Souza, Director of Partnerships at Optimove:
“As operators and US players continue to face economic uncertainty, customer-led marketing remains the best way to meet that challenge. Placing the player at the heart of every marketing action builds long-term relationships with players and gains their loyalty for life.
As we continue to expand in North America, we are proud to partner with Chalkline and offer our tried and tested multichannel CRM Marketing suite to their operator portfolio.”
Daniel Kustelski, Chalkline CEO & Co-founder, said:
“We’re thrilled to enter this partnership with Optimove. This will immediately make our massive data set of first party data more immediately actionable for operators.
U.S. sports fans, especially casual bettors, are embracing sports prediction games in rapidly growing numbers, and operators will improve acquisition and retention rates with this seamless integration.”
Revo Casino and Social House in Conway, New Hampshire, has held its grand opening on Tuesday.
The Conway property is the latest addition to Revo’s growing presence in New Hampshire, joining locations in Dover, Lebanon, Manchester, and Keene.
Revo Casino and Social House’s new amenities include:
• Rebels: A bold dining experience with a full bar and great game-day energy. Revo’s signature restaurant serves up flavorful dishes like the Rebel Smash Burger, flatbread pizzas, and prime rib, making it the perfect spot to eat, drink and enjoy the action.
• Rebel Stage: Featuring live music every weekend.
• Revo Studio powered by iHeartMedia: An in-house broadcast center featuring live iHeart broadcasts. The studio also drives the Soundtrack of the Revolution, a curated music selection that sets the energy and vibe of the property.
Gaming Highlights: 75 thrilling casino machines, including Ultimate Fire Link Explosion, Huff N Even More Puff, and Devil’s Lock. Table games, including blackjack, roulette, and poker tables.
Speakers and guests at the event included Revo President Aaron Gomes, Executive Director of Mount Washington Valley Promotions Lisa DuFault, and the Mount Washington Valley Chamber of Commerce.
“It’s exciting to open Revo Casino and Social House and see the community’s enthusiasm for our gaming, entertainment and dining options. Beyond entertainment, Revo Casino and Social House will also support nonprofits across the Mount Washington Valley. We’re proud to be part of this community and contribute to its success,” said Gomes.
“This facility will make such an incredible difference for so many nonprofits in the Mount Washington Valley. The support that Revo Casino and Social House provides allows organizations like ours to better serve our communities and care for those in need. The impact is truly life changing,” said Lisa DuFault, Executive Director of Mount Washington Valley Promotions.
Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
-
Latest News2 days agoChurchill Downs Incorporated Reports 2024 Fourth Quarter and Full Year Results
-
Compliance Updates4 days agoIBIA establishes innovative Payment Provider Forum to protect the integrity of the sports betting market in Brazil from financial fraud
-
Latest News3 days agoSportsGrid partners with NEXT.io to capture cover NEXT Summit: New York – North America’s Premier iGaming and Sports Betting Event
-
Compliance Updates6 days agoCT Interactive Secures Certification for its Top-performing Games to Enter Brazil’s iGaming Market
-
Latest News6 days agoLess than Two Weeks Left to Enroll in The Transformational Leadership Program
-
Latest News5 days agoBETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO
-
Compliance Updates5 days agoAristocrat Interactive Secures Approval for OASIS Rollout in Washington
-
Latest News6 days agoIGT Delivers Upgraded Lottery Solutions to Tennessee Education Lottery with Nine-Year Contract Extension