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Gambling in the USA

New Jersey Gambling Revenue Continues to Rise

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New Jersey’s love affair with gambling shows no sign of abating. June’s numbers show a year-on-year increase, with over $400 million made from wagers made both online and at brick and mortar establishments.

The increase in New Jersey betting revenue has been seen across the board, with a 15% upturn coming overall, with internet gaming increasing by 9% when compared to June 2021 and shows that interest in betting continues to be on an upward trajectory.

With online casino activity starting to become a lot more expansive across the United States in recent years, with new states passing legislation to legalize online gambling of varying types every month or so, it’s worth noting that New Jersey has a much richer history in this field.

The state has some of the least restrictive laws when it comes to online casinos and sports betting, with the former being legal since 2013 and the latter back in 2018. There will have been some who might have been concerned by the fact that New York legalized the market in their state in January, and this could have had an impact on neighboring regions, but that hasn’t really come to pass as yet.

Things have been a little sluggish in terms of the sports betting area; with year-on-year revenue being significantly down, the overall revenue for gambling rose to $401 million for June 2022.

That represents a 2.2% increase in comparison to June 2021 and shows that the overall market is moving in the right direction as the knock-on effects of the pandemic start to ease.

$133m of the revenue came from online casinos operating in New Jersey, and in-person gambling across the nine Atlantic City casinos was particularly high and showed that more and more customers are flocking to their old haunts.

The year-to-date revenue for New Jersey stands at $2.43 billion, and that’s 15.2% up on 2021.

The success across Atlantic City’s in-person casinos might be checked by possible strike action that its casino workers are considering. Rodney Mills, a houseman at the Tropicana, a union steward, has commented on the reasons behind such action;

“Gas is up. Groceries are up. Everything, you name it,”

“It costs you way more than it used to, and the wages that we are currently making are not sustainable.”

That aside, the gaming industry is looking very healthy right now, and the ongoing success in New Jersey, coupled with the stellar numbers posted in New York, has led to speculation that other big states may well follow the Empire State in completing the legalization of casino and sports betting activity.

The big three, California, Texas, and Florida, are all in the process of passing such laws that would open up massive markets across the country.

Sports betting in California will appear on the ballot in November; in Florida, sports betting was temporarily legal in 2021, but this was later overturned by a federal judge, and Texas State Senator Carol Alvarado has been fighting for more than a decade to bring the matter of legal casino activity to the people and moves in that direction appear to be gathering momentum.

Gambling in the USA

PlayStar partners with Enteractive for reactivation campaigns

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PlayStar partners with Enteractive for reactivation campaigns

 

Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.

At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and  reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”

Enteractive is the industry leader in player conversion and reactivation with 15 years experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1million players, generating over €59 million for global operators, from almost €263million in deposits.

Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.

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Gambling in the USA

Fanatics Sportsbook Launches Today in New York

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Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook today in New York. Sports fans living in and visiting New York will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook experience. New York marks the fifteenth state for the Fanatics Sportsbook.

In August 2023, Fanatics Betting and Gaming began acquiring the U.S. businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in New York, each PointsBet customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
  • FanCash: The Fanatics Sportsbook is the only sportsbook where customers can earn up to 5% of the total of their bet in FanCash.
  • Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
  • Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.

Fanatics Sportsbook App

Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best in class Help Center, chat experience and knowledgeable agents with 24/7 coverage.

To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center and for more news and information, follow us on the Fanatics Sportsbook social channels on X  and on Instagram .

Must be 21+. Gambling Problem? Call 1-877-8-HOPENY or text HOPENY (467369)

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Gambling in the USA

Elray Resources Inc. Officially Launches Kings of Sport – a Pioneering Crypto Casino

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(GLOBE NEWSWIRE) — via NewMediaWire –Elray Resources Inc. (OTC:ELRA), an emerging leader in the Crypto iGaming industry, today announced the successful launch of Kings of Sport (KOS), a state-of-the art online crypto casino that brings together the world of cryptocurrencies with the excitement of traditional casino games.

Kings of Sport is expanding player options in the online gambling industry by providing users with a diverse selection of classic and modern casino games that can be played using popular cryptocurrencies like Bitcoin, Ethereum and others.

“Our partnership with KOS is a major step toward deploying Elray’s Crypto IP and expanding our presence in the growing Crypto iGaming market,” said Vincent Cai, Elray’s chief technology officer. “We are pleased with the immediate response by players to KOS’ unique Crypto Casino offering, as evidenced by the registration of over 3,500 users during the first week.”

Key Features of Kings of Sport:

  • Wide Selection of Games: Users will have access to a wide range of classic and modern casino games, including live, slots, poker, blackjack, and roulette, among others.\
  • Cryptocurrency Integration: Kings of Sport supports multiple cryptocurrencies for deposits and withdrawals, providing users with a seamless gaming experience.
  • Provably Fair Gaming: The platform offers tested and proven games offering high payout percentages.
  • 24/7 Customer Support: Dedicated customer support team available round the clock to assist users with any queries or concerns.
  • Fast Payouts once players have been verified.
  • State of the Art User-Friendly Interface: The platform is designed to be intuitive and easy to use, ensuring a smooth gaming experience for all players.

KOS is also focused on leveraging affiliates to bring traffic to its platform, with a planned go-live of 10 key affiliates on March 1.

The Crypto Gaming Market is projected to reach USD 153 billion (Source: Straits Research) by 2030. This innovative KOS platform will leverage Elray’s expertise in Crypto iGaming and its commitment to providing cutting-edge technology solutions to customers looking to operate crypto casino platforms.

“The registration numbers have been much higher than our expectations” said Mr. Cai, “and, with this new KOS platform, we are bringing together the world of cryptocurrencies and online gaming to create that unique experience. We believe the rollout of the KOS platform will achieve the highest standards required to provide crypto players with a secure, fair and enjoyable gaming experience.”

 

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GamingAmericas.com (part of HIPTHER AGENCY) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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