Gambling in the USA
FanDuel Group Appoints Mischief @ No Fixed Address Creative AOR for its Online Casino Business
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FanDuel Casino has chosen Mischief @ No Fixed Address as its creative agency of record.
It comes as the US online casino industry is poised for expansion and FanDuel bets big on its treasure chest of games across roulette, blackjack, slots, and live tables.
“We’re entering uncharted territory as more and more states begin to welcome online casinos. And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions. This is a sector ripe for disruption. So, it’s only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can’t wait to make an impact together,” Daniele Phillips, VP of Casino Brand Strategy at FanDuel Group, said.
Mischief is responsible for creative duties pertaining to FanDuel Casino. It is challenged with cementing FanDuel Casino as the online gaming/casino destination of choice. The duo’s debut campaign is set to launch later this year.
Unlike its industry-leading sportsbook, FanDuel’s casino platform appeals to broader audiences—most notably women where usage is 50/50 with male counterparts. This offers the casino platform enormous growth potential and more importantly gives Mischief fertile ground to create new and exciting ways to attract customers and unlock cross-sell opportunities into other areas of the business.
“We’re looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We’re really excited to be partnering,” Greg Hahn, Co-Founder and CCO at Mischief, said.
Gambling in the USA
Revo Casino and Social House in Conway Holds Grand Opening
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Revo Casino and Social House in Conway, New Hampshire, has held its grand opening on Tuesday.
The Conway property is the latest addition to Revo’s growing presence in New Hampshire, joining locations in Dover, Lebanon, Manchester, and Keene.
Revo Casino and Social House’s new amenities include:
• Rebels: A bold dining experience with a full bar and great game-day energy. Revo’s signature restaurant serves up flavorful dishes like the Rebel Smash Burger, flatbread pizzas, and prime rib, making it the perfect spot to eat, drink and enjoy the action.
• Rebel Stage: Featuring live music every weekend.
• Revo Studio powered by iHeartMedia: An in-house broadcast center featuring live iHeart broadcasts. The studio also drives the Soundtrack of the Revolution, a curated music selection that sets the energy and vibe of the property.
Gaming Highlights: 75 thrilling casino machines, including Ultimate Fire Link Explosion, Huff N Even More Puff, and Devil’s Lock. Table games, including blackjack, roulette, and poker tables.
Speakers and guests at the event included Revo President Aaron Gomes, Executive Director of Mount Washington Valley Promotions Lisa DuFault, and the Mount Washington Valley Chamber of Commerce.
“It’s exciting to open Revo Casino and Social House and see the community’s enthusiasm for our gaming, entertainment and dining options. Beyond entertainment, Revo Casino and Social House will also support nonprofits across the Mount Washington Valley. We’re proud to be part of this community and contribute to its success,” said Gomes.
“This facility will make such an incredible difference for so many nonprofits in the Mount Washington Valley. The support that Revo Casino and Social House provides allows organizations like ours to better serve our communities and care for those in need. The impact is truly life changing,” said Lisa DuFault, Executive Director of Mount Washington Valley Promotions.
Gambling in the USA
Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest
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Gambling in the USA
Spinomenal makes US debut with New Jersey market entry
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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
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