Gambling in the USA
CasinoUSA.com Updates Its Criteria for Evaluating Online Casino Sites
With the advancement of contemporary technology and the evolution of the internet, people have more online entertainment options than ever. Among the most popular options are online gambling sites. These have been around for over two decades but they have exploded in popularity in recent years, and there’s no reason to expect that trend will stop anytime soon.
All that is thanks to technological improvements that serve to make gambling more enjoyable, more accessible, and much safer. New players are often overwhelmed whenever they try online casinos as there are so many alternatives. Moreover, changing times mean that even online gaming veterans must keep up with the emerging trends redefining iGaming as we know it.
Keeping that in mind, CasinoUSA.com, a renowned online gambling review site and publication, has launched a new framework or strategy for analyzing crucial insights and criteria in the process of picking a dependable gambling platform. This is part of its quest to ensure that its recommendations are useful for both newbies and experienced gamblers.
What Will the Site Be Focusing On?
In the online gambling industry, the quality of the platform, business strategy, advertising efforts, the game portfolio, variety, and user experience are crucial markers of a great online casino. CasinoUSA.com will still be very strict about how it critiques online gambling sites based on these factors. Almost every site tried to have these covered which means they are now pretty much an industry standard.
However, the site will not be stopping at those. The comprehensive platform will also provide extensive assessments of the finest US casinos, with an emphasis on sites that specialize in value-added features. These will include such things as bonuses, ongoing promotions as well as highly-desired loyalty programs.
At the same time, safety and security are still key to the online gambling experience. This applies to both the player funds and data. CasinoUSA.com is very keen on ensuring that readers get access to nothing short of the safest, fairest, and most trustworthy online gambling adventures. The best way of ensuring that is by recommending only the best sites and ensuring players have all the necessary details going in.
“With the growing number of online casinos, it is hard to keep up with all the promotions and incentives. However, one thing is for sure — you need to be aware of welcome bonuses. When looking for a new online casino, determining its safety and exploring the bonuses are the most important aspects you should consider.”
Jayson Peter – Chief Editor at CasinoUSA.com
Readers will not need to worry about looking into the qualities of a site by themselves. CasinoUSA.com will be taking them through the whole review process step-by-step till they are in a position to decide for or against any given site.
Other Players’ Perspectives
Even though CasinoUSA.com certainly has accomplished casino veterans on its team, the site will be looking to extend the platform even further by allowing input from players. This will be key to ensuring that customers have relatable information from people who may have had similar experiences.
Some gamers are merely interested in obtaining a feel for the online casino before deciding whether to join. Every review will have a summary to appeal to such. This part should be brief, to the point, and provide a summary of the whole review. However, for those who are looking for more, the site will also cater to those needs.
It might be a bit difficult to tell the difference between a real and a phony review. Thankfully, the team has had enough experience to expertly sift through that information and identify a trustworthy online casino from user reviews.
Gambling in the USA
IGT Wheel of Fortune Big Money Spin Electronic Table Game Makes Global Debut in Las Vegas
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
“Downtown Grand was delighted to have the world premiere of IGT’s Wheel of Fortune Big Money Spin ETG solution on our gaming floor. Our guests instantly connected with the Wheel of Fortune brand and are eager to try their favorite slots brand in a new format. The stature and appeal of game’s accompanying ‘Big Wheel’ is inspiring a wide range of players to give the new game a try,” said Paul Phillips, Director of Casino Operations at Downtown Grand Las Vegas.
“Building on the continued success of IGT’s GameAce Roulette and Mesa4K terminals across North America, we are thrilled to introduce Wheel of Fortune Big Money Spin to ETG players. The successful launch of Wheel of Fortune Big Money Spin at Downtown Grand Casino speaks to the excitement that we can bring to a gaming floor, the universal appeal of the Wheel of Fortune brand, and IGT’s commitment to delivering game-changing innovation,” said Nick Khin, CEO of Gaming at IGT.
IGT’s Wheel of Fortune Big Money Spin game is enjoyed on the Company’s GameAce ETG offering and features an intuitive gameplay design. To make a wager, players select a color-coded bet amount that corresponds with the colored wedges on the game’s digital Wheel of Fortune wheel. Players win when their wager matches the digital spin outcome, filling in letters in the game’s iconic puzzle board. The game’s Fortune Spin Bonus and Jackpot Bonus activate the solution’s large physical wheel, delivering a highly visible and recognizable win celebration on the gaming floor.
The Michigan Gaming Control Board (MGCB) has earned a 2025 Platinum dotCOMM Award—the competition’s highest honor—for its “Mini Me” commercial, part of the agency’s Don’t Regret the Bet responsible gaming campaign. The spot won top recognition in the Social Media Marketing – Use of Video category, honoring creativity and excellence in digital communication.
Developed to reach young adults ages 18-24—a demographic research shows is at heightened risk of gambling-related harm—“Mini Me” combines hand-drawn animation with live-action footage to deliver a lighthearted yet impactful reminder about making smart choices when it comes to gambling. The approachable tone was designed to engage without stigma or judgment, helping the message resonate with its intended audience.
In just six months, the video generated strong engagement across Facebook, Instagram, Snapchat, Gas Station TV (GSTV), and other digital platforms, including:
• 255,781 impressions
• 149,345 individuals reached
• 13,059 clicks—more than any other ad in the MGCB’s campaign
• On GSTV, 2.2 million+ impressions and a 100% completion rate, surpassing industry benchmarks by 10%
“Winning a Platinum dotCOMM Award underscores the effectiveness of our responsible gaming messaging. The ‘Mini Me’ spot was intentionally designed to speak to young adults in a way that is approachable, relatable, and memorable. This recognition affirms that our message is not only being heard, but also making an impact,” said MGCB Executive Director Henry Williams.
The MGCB previously earned a Platinum dotCOMM Award in 2023 alongside King Media for the launch of the Don’t Regret the Bet integrated marketing campaign, which continues to expand its reach across Michigan.
Launched in March 2023, Don’t Regret the Bet aims to prevent gambling problems before they start and reduce the number of people in Michigan who develop a serious gambling addiction. The MGCB and King Media have collaborated on a wide range of responsible gaming messages reaching Michiganders across multiple platforms — including broadcast TV and radio, point-of-sale video ads at gas stations, digital billboards, social media, streaming services, and podcasts.
“We’re proud to see the ‘Mini Me’ spot recognized on an international stage. From the very beginning of our partnership with the MGCB, our focus has been on creating work that not only stands out creatively, but also makes a measurable difference in people’s lives. This award validates the power of that mission—and it inspires us to keep pushing forward in our shared commitment to prevent problem gambling before it starts,” said Coleen King, president and founder of King Media.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show
Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
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