Gambling in the USA
Jackpocket Appoints Tony Vartanian as Chief Growth and Revenue Officer
Jackpocket, the leading third-party app in the US to provide a secure way to order official state lottery tickets, has announced that growth marketing and digital consumer products veteran Tony Vartanian has joined the company as Chief Growth and Revenue Officer.
In this newly-created leadership role, Vartanian will drive new product and revenue opportunities, including the launch of new gameplay formats, new interactive gaming content, partnerships across digital and retail verticals, and monetization strategies across both current and new product offerings.
Vartanian comes to Jackpocket from Jump Ramp Games, a top 10 app publisher and leading mobile-first performance advertising network. As founder and CEO, he scaled the growth and monetization for Jump Rampâs owned apps as well as those of partners across mobile gaming, e-commerce, fintech and entertainment. In 2019, the company was acquired by mobile and casual gaming pioneer MobilityWare where he was a member of the leadership team focused on a forward-looking competitive strategy for the company. His responsibilities included rethinking product strategy, monetization and direct partnerships, alongside the integration of Jump Ramp’s Advertising & Monetization platforms, CDP, Customer and Marketing Automation platforms and Data/AI capabilities. Throughout his career, Tony has partnered with some of the fastest growing startups and recognizable brands to digitally transform their businesses through product innovation leveraging strong data and technology leadership.
âWe are thrilled to welcome Tony to the team and bring his diverse expertise in growth marketing, product and monetization to our Jackpocket lottery world as we continue our rapid growth. Iâve long watched and admired what Tony has accomplished at Jump Ramp Games (Jackpocket was even a former client!), and I know he shares our vision to provide our players with the very best user experiences and products in gaming,â Jackpocket founder and CEO Pete Sullivan said.
Vartanian will play a key role in supporting Jackpocketâs rapid geographic expansion, including international markets, developing new gaming verticals and content, and launching Jackpocketâs first loyalty program alongside other programs that align players and brand partners.
âJackpocket is the proven leader in the digital lottery space, and I couldnât be more eager to join the leadership team at this time of exciting national growth and product expansion. Their drive to continually innovate and bring their customers new experiences at the intersection of gaming and entertainment is very much in step with where I believe the market is headed. With over 150 million U.S. consumers playing the lottery yearly, I look forward to building on the impressive momentum that the Jackpocket team has delivered and capture the interest of this massive consumer audience that we believe has much more room to grow through digital products,â Tony Vartanian said.
The three Detroit casinos reported $101.98 million in monthly aggregate revenue (AGR) for the month of September 2024, of which $101.23 million was generated from table games and slots, and $755,519 from retail sports betting.
The September market shares were:
⢠MGM, 47%
⢠MotorCity, 31%
⢠Hollywood Casino at Greektown, 22%
Monthly Table Games, Slot Revenue, and Taxes
The casinosâ revenue for table games and slots for the month of September 2024 increased 1.2% when compared to the same month last year. Septemberâs monthly revenue was 8.6% lower when compared to the previous month, August 2024. From Jan. 1 through Sept. 30, the Detroit casinosâ table games and slots revenue increased by 1.0% compared to the same period last year.
The casinosâ monthly gaming revenue results were mixed compared to September 2023:
⢠MGM, up 6.6% to $47.68 million
⢠MotorCity, up 0.5% to $31.17 million
⢠Hollywood Casino at Greektown, down 7.8% to $22.38 million
In September 2024, the three Detroit casinos paid $8.2 million in gaming taxes to the State of Michigan. They paid $8.1 million for the same month last year. The casinos also reported submitting $12.5 million in wagering taxes and development agreement payments to the City of Detroit in September.
Monthly Retail Sports Betting Revenue and Taxes
The three Detroit casinos reported $22.02 million in total retail sports betting handle, and total gross receipts were $771,751 for the month of September. Retail sports betting qualified adjusted gross receipts (QAGR) were down by 52.0% in September when compared to September 2023, and down by 55.4% when compared to August 2024.
September QAGR by casino was:
⢠MGM: $601,794
⢠MotorCity: $11,817
⢠Hollywood Casino at Greektown: $141,908
During September, the casinos paid $28,559 in gaming taxes to the state and reported submitting $34,905 in wagering taxes to the City of Detroit based on their retail sports betting revenue.
Fantasy Contests
For August 2024, fantasy contest operators reported total adjusted revenues of $613,448 and paid taxes of $51,530.
Gambling in the USA
Zula Casino Kicks Off its Spectacular 1-Year âZula-versaryâ with a Month of Events and Promotions
Zula Casino launched its online social casino in the US exactly a year ago delivering more. More games. More rewards. More free-to-play entertainment through a personalized experience. Zula Casino marked its one-year launch by crossing the 1000 casino-game threshold â a milestone that positions it among the top platforms nationwide.
The month-long birthday bash intends to go over the top to give back to its amazing player community that helped make this first year so incredible. With its advent calendar format, players can unlock a special surprise each day ranging from a âWin-a-Vacationâ event, a carnival event, free spins and new exclusive games, and a prize pool of over 25 billion Gold Coins (GC) plus 150,000 Sweeps Coins (SC) to be given out throughout the month. Over this period, Zula Casino will run other special events, including surprise happy hours with special coupons, various social media contests, and special giveaways.
âWeâre incredibly proud of the player experience weâve built over the last 12 months. The platform has garnered a substantial and loyal pool of players, and itâs not just because we offer one of the largest game selections from leading global providers, but also the exclusive experiences weâre providing, and the platformâs continued evolution with enhanced promotions, personalization, and seamless user experience,â said Tamar Laypan, Program Manager of Zula Casino.
Zula Casino has added over 1000 games across all categories over the past 12 months, including slots, jackpots, fish, table, plinko, megaways, crash, hold and win, tumble games, and more. These additions include top games like Big Bass Vegas and Fire Stampede, as well as branded exclusives like Gold Gold Gold 5000, supplied by Booming Games, and Sweet Bonanza 1000 by Pragmatic Play. With recent additions, Zula Casino now boasts 25 game providers, including Relax Gaming, Habanero, Evoplay, Pragmatic Play, RubyPlay, Gamzix, Let Us Entertain You Inc., to name a few.
Zula Casino flourished in a tough and highly competitive market, launching its proprietary-integrated platform in September of last year. With an average TrustPilot score of 4.6 and almost 9K reviews, the online social casino is among the highest-rated free-to-play sites in the market.
Zula Casino was also previously shortlisted for the prestigious Global SBC Awards in the category of âRising Star in Casinoâ.
NCPG has announced the appointment of Diana Goode to the National Council on Problem Gamblingâs Board of Directors. Diana, who has served as the Executive Director of the Connecticut Council on Problem Gambling (CCPG) since May 2018, brings over 25 years of nonprofit leadership experience to this role.
In her time with CCPG, Diana has championed initiatives that address problem gambling and promote responsible gaming across Connecticut. Additionally, she has played an active role on the NCPG Affiliates Committee, contributing valuable insights from her years of experience.
Before joining CCPG, Diana held executive roles in nonprofits focusing on poverty alleviation and financial literacy in Connecticut. Her academic credentials include a degree from Dartmouth College and an MBA in Finance and Marketing from the University of Connecticut. She resides in the Greater Hartford area, where she remains deeply engaged in her community.
Diana will serve an interim appointment in the Affiliates seat on the NCPG Board of Directors until Spring 2025.
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