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Gambling in the USA

More UK Casinos Likely to Move into the US in the Near Future

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US Sports Betting State of Play: Key State Status Report via Gambling.com

 

The UK gambling market may be one of the largest in the industry, but it’s also one of the strictest in world. Over the past few years, the Gambling Commission has placed more restrictions on online casino and betting operators. This has prompted several big brands in the United Kingdom to consider expanding their businesses overseas in the growing US gambling market.

That being said, it’s not only tighter regulations that has caused UK betting and online casino site operators to show interest in the evolving American gambling market. Financial gain is another driving force for UK companies. Ever since 2018 when the US Supreme Court overturned the federal ban on sports betting in America, several states legalized it and began offering both online casino and online sports betting activities. Currently, online casinos are legal in 6 states and online sports betting is legal in 21 states, and more states are expected to legalize some form of online gambling activity in the future.

As gambling becomes legalized throughout America, its popularity grows, as does its revenue. According to the American Gaming Association, although December revenue has yet to be reported for 2021, the US’ annual gaming revenue for 2021 reached $48.34 billion through the end of November. This number crushed the industry’s 2019 full-year record of $43.65 billion. What’s more, this eleven-month period in 2021 tracked 21.3% ahead of the same eleven-month period in 2019.

Long-time UK Brands Compete Over US Market

Wanting a piece of this profitable pie, a number of UK gambling firms have seized the opportunity to break into the growing lucrative market. The primary goal: either to become a valuable business partner with an American gambling giant or to be a takeover target. Notable examples of UK gambling firms that are making their mark in the USA include:

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Entain

Entain PLC, the UK owner of popular casino and betting brands Ladbrokes and Coral, entered into a $200 million deal with American hospitality and entertainment company MGM Resorts back in 2018 to capitalise on the newly liberalized sports betting market in the US.

Fast forward a few years later and the latest projected deals reveal that major American sports betting company, DraftKings, sought to acquire Entain for $22 billion in cash and stock in September 2021. However, this offer, as well as a previous offer of $11 billion from MGM Resorts to acquire Entain back in January 2021, were rejected. According to MGM – Entain’s joint venture partner – a DraftKings acquisition of Entain would require the consent of BetMGM due to DraftKings owning a competing business in the US.

Flutter

Also wanting to bolster its assets in the United States, Flutter Entertainment – owner of PaddyPower and Betfair – acquired FanDuel in 2018, one of the leading daily fantasy sports operators in the US at the time. Later, in 2019, Flutter merged with Canadian company The Stars

Group. With the merger, Flutter expanded further into the US, as media giant Fox corporation – which owned a minority stake in The Stars Group – took a 2.6% minority stake in Flutter Entertainment. Moreover, the merger resulted in the creation of the largest online gambling company in the world based on revenues.

Today, Flutter holds a 95% stake in FanDuel, which offers daily fantasy sports, sportsbook, online casino and horse racing products in several states. FanDuel is also the leader in the US online sports betting industry, with 40% of the market share.

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William Hill

William Hill, another huge UK brand well known for its online casino and sportsbook, also made headlines in the industry with a major US gambling deal. Instead of partnering with an American company or acquiring one however, William Hill was purchased by American hotel and entertainment company Caesars Entertainment. William Hill agreed to the £2.9 billion ($3.9 billion) takeover bid by the Nevada-based casino operator in September 2020, after previously turning down two rival bids by another US company, Apollo, a private equity group.

Caesars completed its acquisition of William Hill in April 2021, after which William Hill was delisted from the London Stock Exchange. Later in September of that same year, Caesars sold all of William Hill’s non-US assets to 888 Holdings for £2.2 billion ($2.9 billion). In the US, William Hill sportsbooks were rebranded to Caesars Sports.

What is in Store for 2022

This year, it is likely that more deals will occur between the two nations as the world slowly comes out of the clutches of the pandemic and more US states pass laws to legalize gambling within their borders.  Both UK gambling operators and US gambling operators have plenty of benefits to offer the other.

Gambling in the USA

BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024

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BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024

 

BetBlocker received the prestigious Jim Wuelfing Annual Award for Prevention at this year’s National Council on Problem Gambling Awards on Friday the 19th of July, which was received by the charity’s Chief of Safer Gambling Partnerships, Pedro Romero.

The award, which was named after a famed trainer and advocate for the prevention of problem gambling in the United States, recognises people or organisations who have advocated for the inclusion of prevention strategies in the spectrum of problem gambling services, developed effective prevention programs and who have worked to help problem gambling prevention programs reached underserved and at-risk groups.

This award comes off of the back of years of work by the BetBlocker team to deliver an effect and free blocking software that can be used anonymously by anyone, anywhere in the world. As well as a traditional blocking software product, intended for use after a crisis, BetBlocker is the only blocking software to offer a Calendaring feature, allowing users to plan ahead and set the block to switch on during known periods of vulnerability.

Alongside these features, BetBlocker has translated its services into 6 non-English languages with many more to come, to help minority communities access support that would otherwise be unavailable to them.

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Founder of the charity, Duncan Garvie, had this to say about the award: “Recognition of BetBlocker’s work within the problem gambling space by the NCPG, one of the most influential voices within the sector, is amongst the highest possible accolades our organisation could receive.

I speak for the entire BetBlocker team when I say how deeply honoured we are to receive this award.”

Pedro Romero added the following: “It was incredibly humbling at the NCPG conference this year to speak to so many of the harm minimisation organisation in the USA that are already referring there service users to BetBlocker. Running an anonymous service and we don’t interact with our used frequently it’s easy to lose sight of just how many people are positively impacted by the support we offer.”

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Gambling in the USA

The Cordish Companies Celebrates Major Construction Milestone During “Topping Off” Ceremony for New $270+ Million Live! Casino & Hotel Louisiana Project

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LRGC Gaming Investors LLC, an affiliate of The Cordish Companies, marked a significant milestone in the construction of the first land-based casino in the Shreveport-Bossier market during the “Topping Off” ceremony for the new $270+ Million Live! Casino & Hotel Louisiana, a project that will serve as a regional destination for world-class gaming, dining, entertainment, and hotel amenities.

The Cordish Companies and General Contractor AnderCorp were joined by State of Louisiana, Director of Intergovernmental Affairs and Former Secretary of State, Kyle Ardoin; Louisiana Gaming Control Board Chairman Chris Hebert; Louisiana State Senator Sam L. Jenkins, Jr.; Bossier City Mayor Thomas Chandler; Bossier Parish Police Jury President Philip Rodgers, along with dozens of other state and local elected officials, and regional business, community and tourism leaders, to celebrate the final commemorative beam being raised to complete the superstructure of the new world-class property.

“Today marks an incredibly special day for The Cordish Companies as we continue to expand our Live! brand in the Southeast region of the country with the development of Live! Casino & Hotel Louisiana. With the first land-based casino in the market, Live! Casino & Hotel will be a transformative development that will bring a first-class gaming and entertainment experience to millions of visitors, create significant new jobs, and generate millions of dollars in economic benefits for the community for generations to come,” said Rob Norton, President of Cordish Gaming Group, the gaming division of The Cordish Companies.

Located along the scenic Red River in Bossier City, directly across from Shreveport, Live! Casino & Hotel Louisiana will feature more than 47,000-square-feet of gaming space; 1000+ slots and electronic table games; 40+ live action table games; a sportsbook; an upscale 550-room hotel, resort pool and fitness center; a 25,000-square-foot, state-of-the-art, multi-purpose Event Center for top name entertainment, meeting, conventions, non-profit and social gatherings; a 31-site RV park with concrete pads and full hook-ups; structured and surface parking; and 30,000-square-feet of best-in-class dining entertainment venues with new food and beverage outlets.

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The project, which is scheduled to open in Q1 2025, is projected to generate more than $35 million in gaming tax revenues for Bossier City and more than $168 million for the State of Louisiana within its first five years of operation and create approximately 1500 new jobs including 750 new construction jobs and approximately 750 permanent jobs for local and regional residents.

Careers will be available in every field, including hotel operations, finance, marketing, human resources, information technologies, food and beverage, facilities, security and surveillance and casino operations. Live! Casino & Hotel Louisiana will also purchase tens of millions of dollars in goods and services in the region. As recognized leaders in community outreach with unparalleled track records of supporting local and regional businesses, The Cordish Companies is committed to ensuring contract opportunities for local, MBE/WBE, and veteran-owned companies.

“I am honored to lead the board at such an exciting time for the gaming industry in Louisiana. Our team has worked so hard to establish this first land-based casino in the Bossier market, and we are ecstatic to be one step closer to realizing it with today’s topping off of Live! Casino & Hotel Louisiana,” Chris Hebert, Chairman of the Louisiana Gaming Control Board, said.

“We have already seen the benefits that Live! Casino & Hotel Louisiana has brought to Bossier City. As we get closer to opening this landmark property, our anticipation continues to build, and I couldn’t be happier for my community and more appreciative of Live! for its partnership and positive impact,” Thomas Chandler, Mayor of Bossier City, said.

“Bossier Parish is very excited to have Live! Casino & Hotel Louisiana that will soon become a destination for many locals and visitors. We are very thankful for the investment they are making in this area and cannot wait to see it to completion,” Philip Rodgers, President of the Bossier Parish Police Jury, said.

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“Live! Casino & Hotel Louisiana is a spectacular one-stop destination for excitement for everyone from gaming enthusiasts, foodies, sports fans, concert goers or just locals and visitors looking for their next night out. Hundreds of men and women are working hard to make sure that this property will be unforgettable the moment it opens its doors, promising an experience that will entice visitors from near and far to return again and again. Today marks a significant milestone in this journey, and we eagerly anticipate showcasing all the incredible offerings we have planned for early 2025,” John J. Chaszar, Executive Vice President and General Manager of Live! Casino & Hotel Louisiana, said.

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Gambling in the USA

Sac & Fox Casino and CasinoTrac Partner for CMS Upgrade

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Table Trac Inc. announced a new agreement to replace a competitor’s system with the CasinoTrac casino management system at Sac & Fox Casino in Powhattan, KS.

Eric Wright, General Manager of Sac & Fox Casino, stated: “CasinoTrac has come a long way since I first worked with the system. It should easily accomplish what we need at our property.”

Chad Hoehne, President of Table Trac, stated: “Eric and his team really put us to the test, drilling deep into the CasinoTrac revenue audit and accounting functions for compliance with their audit standards. These exercises were diligent and necessary in earning their trust, business, and our 41st Native American tribal partnership.”

Sac & Fox Casino will deploy PlayerLINQ-CasinoTrac’s 6.2” touchscreen player tracking interface, CTLoyalty for all patron marketing, promotions, and bonusing administration and management, KioskTrac promotional games with account management, and slot accounting solutions.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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