DraftKings Mobile Sportsbook Set to Launch Friday in Louisiana
Following the opening of a new retail sportsbook in Louisiana alongside Golden Nugget Casino Lake Charles, DraftKings Inc. will expand its relationship with Golden Nugget Casino Lake Charles when it launches mobile sports betting for eligible customers in the state’s permitted parishes starting 8am CT on Friday, January 28th. Louisiana becomes the 17th state to offer DraftKings’ online sportsbook, and the company is now live in 18 states including retail-only jurisdictions. With several professional franchises in addition to Division I collegiate athletics, there are ample hometown fanbases and opportunities in Louisiana to engage.
“There have been several DraftKings developments in Louisiana in the last year alone, including the debut of our daily fantasy products and retail sportsbook, and this latest online sportsbook launch is another significant milestone,” said Matt Kalish, co-founder and president of DraftKings North America. “Although Louisiana bettors have previously been able to place wagers in person at our Golden Nugget Casino Lake Charles location, the arrival of mobile betting greatly enhances accessibility and adoption potential within the Pelican State.”
Since the Louisiana retail sportsbook launch in November 2021, NFL teams have been the most popular among local bettors with the Tampa Bay Buccaneers, Dallas Cowboys, Kansas City Chiefs and Los Angeles Rams taking the most action. A five-team NFL parlay during Week 17 stands as the largest winning wager among Louisiana retail bettors where a $1,000 wager netted $72,000 in winnings. DraftKings’ football wagering popularity also reigns at the collegiate level as the 2022 College Football National Championship between Georgia and Alabama on January 10th ranks as the most heavily bet event to date.
As with all states, including  Louisiana, responsible gaming is a key pillar of the DraftKings S.E.R.V.E.S. program. DraftKings is an active member of the American Gaming Association (AGA) and the National Council on Problem Gambling (NCPG), and has tools like self-imposed player limits, identity verification and geolocation to ensure all customers are provided with a secure and safe gaming experience.
