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Gambling in the USA

Golden Nugget Online Gaming Optimizes Player Experience

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Globally-recognized gaming and casino brand renews its partnership with digital marketing and sports fan engagement platform, OtherLevels.

OtherLevels, a leader in outbound cross-channel marketing and engagement for the gaming industry, has extended its partnership with Golden Nugget Online Gaming (NASDAQ: GNOG) in the United States for an additional two years. The contract extension will allow Golden Nugget and OtherLevels to expand into West Virginia in addition to its current partnership in Michigan and New Jersey and continue delivering rich, relevant and personalized messaging to activate players on Golden Nugget’s igaming platforms and digital sportsbooks.

Since 2015, OtherLevels has provided omnichannel marketing and real-time messaging services to Golden Nugget to drive igaming player activity both in and out of session, including during GNOG’s latest statewide deployment in Michigan. By delivering intelligent, personalized content to players based on past gaming behaviors, preferences, and various other parameters at precisely the right time, OtherLevels has helped Golden Nugget optimize its approach to player engagement.

“Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget’s gaming operations launch in Pennsylvania, West Virginia, and other new states in the U.S. market,” said Brendan O’Kane, CEO of OtherLevels. “Over the next two years, we will leverage our cross-channel messaging and optimized content delivery capabilities to ensure that personalized, relevant content is reaching the right players on the right channel at precisely the right time.”

Samir Banerjee, Golden Nugget Online Gaming, Director of Marketing, said, “Our continued partnership with OtherLevels demonstrates the commitment of GoldenNuggetCasino.com to always provide our online casino patrons with a personalized messaging experience that is best-in-class.”

OtherLevels offers sportsbook and casino brands like Golden Nugget best-in-class multichannel marketing capabilities to maximize player activation and increase gaming sessions, time spent in session, and new player registrations. OtherLevels also leverages big data to enhance intelligent messaging capabilities and content delivery, helping gaming brands drive meaningful engagement within the online casino sector.

OtherLevels uses sophisticated publishing and decisioning processes to deliver real-time marketing messages and propositions to sports bettors and online gamers. The publishing engine integrates game data, current stats, market data (odds), sportsbook data, wager types and customer data to create a pool of betting or gaming opportunities specific to each player’s game or session status. The decisioning engine automatically selects which message or content to send at which time to which player, based on activity signals, real-time factors, in-game events, and regulatory requirements.

By expanding its marketing partnership with OtherLevels, Golden Nugget can spend more time on campaign and content strategy while reducing time spent on maximizing audience reach and segmentation. As the partnership evolves and expands into new states, OtherLevels’ ability to accurately target users with the optimal content channel and deliver automated customer journeys will also grow.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

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Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

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Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

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Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.

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Gambling in the USA

Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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