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Gambling in the USA

PlayStar partners with Intelitics ahead of New Jersey debut

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Intelitics to power Crab Sports’ User Acquisition in Maryland

 

Leading performance marketing and analytics provider will assist challenger brand with player acquisition in the Garden State and beyond

Intelitics, the leading performance marketing and analytics provider, has been selected by challenger online casino brand PlayStar to support its imminent launch in New Jersey which is set for the first quarter of next year.

The partnership will see Intelitics provide PlayStar with its scalable customer acquisition tracking platform, allowing the operator to make informed, data-driven campaign decisions across all user acquisition channels including affiliates and paid media.

Intelitics platform and product suite will also provide PlayStar’s affiliate and marketing partners with access to real-time data and analytics as well as flexible pixel tracking to allow them to effectively manage their own campaigns and monitor their effectiveness quickly and easily.

For PlayStar, the partnership with Intelitics forms part of its wider mission to provide US players with an online casino experience like no other. This will be achieved by focusing on three key areas – personalisation, engagement and customer experience.

The operator has developed a unique player engagement concept that remains a closely guarded secret, and Intelitics’ powerful platform and toolset will allow PlayStar to track the effectiveness of all engagement activity with new and existing players in real time.

For Intelitics, the deal with PlayStar is the latest in a string of partnerships with US operators including the likes of BetRushmore and reflects a wider market demand for quality insight on user-acquisition in what is the fastest-growing online casino market in the world.

Brands entering highly competitive markets like New Jersey, where player life-time values are high but so too are acquisition costs, need to have a marketing tech stack that empowers them with granular, optimizable data and that is exactly what Intelitics provides.

Allan Petrilli, VP of Sales and Growth at Intelitics said: “We’re very much looking forward to teaming up with PlayStar and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.

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“We’re particularly excited to be working with its incredible team which has a track record of high-level success in the igaming industry and look forward to being an integral part of its success story for years to come.”

Adam Noble, Chief Business Development Officer at PlayStar, added: “Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.

“It has been a pleasure working with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year and we look forward to a long and successful partnership between both businesses as we navigate the fast-paced, high-growth online casino market in the US.”

Gambling in the USA

California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

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A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

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Gambling in the USA

NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

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The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.

Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.

The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.

On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.

Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”

For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”

 

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Gambling in the USA

Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

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Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.

“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.

The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.

“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.

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