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Gambling in the USA

Conscious Gaming Selects Leading Data Encryption Specialist IXUP to Bolster Responsible Gaming Exclusion and Sports Integrity Capabilities

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Conscious Gaming Selects Leading Data Encryption Specialist IXUP to Bolster Responsible Gaming Exclusion and Sports Integrity Capabilities

 

Conscious Gaming and GeoComply Solutions Inc. are pleased to announce that, after a successful technical due diligence process, it has agreed to a Pilot Collaboration Agreement (the Agreement) with IXUP Limited, that will leverage IXUP’s secure database collaboration technologies in the US online gaming and sports wagering markets (the Collaboration) to support sports integrity and deliver self-exclusion capabilities across platforms and jurisdictions throughout the US.

HIGHLIGHTS:

  • IXUP has entered into a Pilot Collaboration Agreement with Conscious Gaming and GeoComply Solutions Inc. to jointly develop a technology solution to address next generation needs for Responsible Gaming and Sports Integrity Solutions
  • Conscious Gaming is a Nevada-based non-profit organisation founded by GeoComply that leverages technology to create a safe and responsible online gaming environment
  • GeoComply, based in Canada, is the global market leader in geolocation security, the leading specialist in fraud prevention and cyber security to U.S. based sports betting operators, and services nearly 100% of the U.S. iGaming market
  • Consistent with Conscious Gaming’s mission, GeoComply will strengthen its existing innovative “PlayPause” product by incorporating IXUP’s secure data collaboration technologies
  • “PlayPause” was initially designed and developed by GeoComply for the fast-growing U.S. digital sports betting markets for use by major sporting leagues, sports betting operators and regulators
  • Key shared objective of the Collaboration is to help facilitate safe and responsible gambling for industry stakeholders, and strengthen betting integrity, by providing leading edge exclusion and self-exclusion tools
  • Discussions are underway with major U.S. sports leagues, sports betting operators and regulators for participation in pilot program activities
  • Rapidly growing sports betting market in the U.S., together with applications globally, offer a significant total addressable market opportunity

Details of the Collaboration

The Collaboration will provide market-leading encryption-based security and scalability to GeoComply’s “PlayPause” Multi-State Self-Exclusion product, by incorporating IXUP’s secure data collaboration technology and associated capabilities. This will ensure players, coaches, support staff, their families, and related entities (Impermissible Bettors) as well as individuals that would like to take a break or exclude themselves from gambling or wagering are excluded from participating in online betting, gaming and wagering activities, with both IXUP and GeoComply bringing essential elements to the update of “PlayPause”.

Under the terms of the Agreement, IXUP will be responsible for contributing its world-leading secure data collaboration technology, as well as developing, operating and maintaining the jointly developed product. GeoComply will contribute its existing “PlayPause” product and will be responsible for assisting with all regulatory matters, as well as overseeing all sales and marketing efforts with its existing extensive customer base with the major U.S. online betting operators.

GeoComply has successfully deployed the solution in Pennsylvania via a partnership with the Pennsylvania Gaming Control Board and is engaging with additional gaming regulatory agencies as well as major U.S. sporting leagues regarding the provision of this  exclusion product  in a fully operational Proof of Concept (POC) trial focused on restricting impermissible bettors.

Marcus Gracey, CEO of IXUP, commented, “For some time now we have been assessing opportunities for our secure data collaboration technologies within the lucrative U.S. sports data and sports wagering and gaming markets, which are experiencing once in a generation growth rates due to more states introducing legal online gaming.  This Collaboration with GeoComply and Conscious Gaming is an ideal opportunity to showcase the application of our technology within this highly regulated market, where the handling of sensitive data is paramount, with serious consequences for non-compliance.  The collaboration will involve the secure interaction of databases containing sensitive personal information supplied by the teams and leagues themselves, which will then form the basis of excluding Impermissible Bettors from making bets with sports betting operators.

We commend GeoComply for its corporate social responsibility vision being expressed through Conscious Gaming, which is committed to leveraging technical solutions to advance responsible gaming. We’re pleased to leverage
our technology to address this and other issues.

We are proud to be working with GeoComply to deliver this world leading and essential product solution and I am confident in our ability to execute, given the team we have brought together during the last 12 months, which includes our strategic advisors Matt Davey and Ian Penrose who are domain experts when it comes to sports betting technologies and associated international markets. This opportunity is also directly aligned with our strategy to leverage our core technology into the growing sports data and wagering markets and to use our technology for social good, where there are suitable opportunities to do so.”

Anna Sainsbury founder of GeoComply and Conscious Gaming, commented, “With the significant growth of sports betting in the U.S. market, it is imperative that stakeholders proactively mitigate problem gambling and effectively manage Impermissible Bettors. Whether a player has self-excluded or if they are prohibited from betting due to regulatory restrictions, a technology solution will be available that gives operators the confidence that they are compliant. IXUP’s unique secure data collaboration technology will be key to bolstering PlayPause, and we are extremely excited to be working with them to deliver this Proof of Concept and ultimately make this product available across the broader North American sports betting and iGaming landscape in coming years”.

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Background to the PlayPause Opportunity and GeoComply

Consistent with the objectives of IXUP’s Collaboration Agreement with Tekkorp and Matt Davey, which included the identification of opportunities for IXUP technology within the growing U.S. digital gaming and wagering markets, Tekkorp introduced IXUP to GeoComply, to consider the potential application of IXUP technologies to the challenges associated with problem gambling and responsible gaming. After discussions and a successful period of technical due diligence, the parties have agreed to enter into the Pilot Collaboration Agreement.

GeoComply, based in Canada, is an organization with a focus on fraud prevention and cybersecurity solutions that detect fraud and help verify a customer’s true digital identity.

GeoComply’s location-based fraud detection and geolocation compliance tools have been utilised in various U.S. markets to ensure online customers are who they say they are, prior to approval of a transaction.  GeoComply’s technology solutions have relevance in an online commerce setting, where it is essential that the risk of customers transacting is minimised due to the high incidence of fraud that can occur in a setting where there is no physical customer verification step.

GeoComply has nearly a 100% market share in the U.S. market within the gaming and wagering sector and has also created a non-profit,  Conscious Gaming, which has been established to focus on leveraging technology and innovation to propel social responsibility initiatives including responsible gaming and consumer protection.

In the U.S. (and globally), operators are required to restrict Impermissible Bettors, from placing bets on the outcome of sporting events that involve their team.  Traditional efforts to stamp out this integrity concern have focused, to a large degree, on the honesty of the Impermissible Bettors, who are asked to declare a list of all online betting accounts to which they are associated.

GeoComply saw the potential to develop a revolutionary new solution focused on creating a more streamlined and transparent process for consumers to take a break from their play as well as enabling effective restrictions on Impermissible Bettors. To make this solution more robust and less open to manipulation, GeoComply recognized the importance of utilising a database of Impermissible Bettors sourced from the sporting teams and/or leagues themselves..

The use of databases of Impermissible Bettors, supplied by the sporting teams, introduces significant data security risks and concerns related to the sharing of Personally Identifiable Information (PII) data, which led GeoComply to IXUP, which is a global specialist in the sharing and analysis of secure (encrypted) datasets.

The Product

The final IXUP enhanced “PlayPause” product is intended to be deployed as a distributed, fully encrypted, and highly secure cloud platform to enable Impermissible Betters to be registered and queried in a privacy preserving manner. The platform will use a blend of military grade encryption techniques (including homomorphic encryption) to ensure data is protected and controlled by data owners at all times, yet still enable the data to be searched to identify an Impermissible Bettor.  The scalability of the cloud platform will ensure the solution can support the growing size of the sports betting market and the significant amount of data that will need to be queried in real time as a result.

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Gambling in the USA

Plaza Hotel & Casino Partners with Aristocrat Gaming™ to Debut Downtown’s First Buffalo & Mo’ Friends™ Slot Area

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Ribbon cutting event and launch of player promotion: Thursday, Sept. 4, 11 a.m.

On Thursday, Sept. 4 at 11 a.m., the Plaza Hotel & Casino will hold a ribbon cutting to celebrate the debut of a new dedicated area for fans of the wildly popular Buffalo™ and Mo’ Mummy™ slot game franchises  and other player-favorite Aristocrat Gaming titles. With 63 games, the Buffalo & Mo’ Friends slot area at the Plaza is the only one in downtown Las Vegas.

Located between the casino cage and the Plaza Rewards Players Club, the Buffalo & Mo’ Friends area at the Plaza features numerous fan-favorite Aristocrat Gaming titles, including:

  • Buffalo Ultimate Stampede™,
  • Buffalo Ascension™,
  • Buffalo Power Pays™,
  • Buffalo Triple Power™,
  • Coin Trio Buffalo™,
  • Buffalo and Friends™,
  • Buffalo Diamond Extreme™,
  • Mo’ Mummy,
  • Mo’ Mo’ Mo’ Mummy™,
  • Spooky Link™,
  • Ultimate Fast Cash™,
  • House of the Dragon™,
  • Phoenix Link™,
  • Jackpot Carnival™,
  • Firecracker Fortunes™,
  • Dragon Link™,
  • Lucky Looters™ and more.

The eye-catching wraps, bright lights, and distinct game sounds, Buffalo & Mo’ Friends welcomes players to a dedicated space of entertainment and excitement with their favorite games and ones they have yet to experience.

“Our goal on the casino floor is to offer the newest and most popular games to our guests, and our players are big fans of the various Buffalo and Mo’ Mummy games. So, we are thrilled to partner with Aristocrat Gaming on this dedicated game area that sets the Plaza apart from the rest of downtown Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.

“We pride ourselves in creating entertaining games that invite players to step into a world of fun with favorite characters, themes and gameplay features,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming. “The creation of the Buffalo & Mo’ Friends gaming area has truly been a collaborative effort with the Plaza team, wanting to give their players Mo’ and the new Buffalo & Mo’ Friends area certainly delivers. We look forward to seeing player excitement when they see all their favorite Aristocrat games in one vibrant area.”

To celebrate the debut of Buffalo & Mo’ Friends on Thursday, Sept. 4, the Plaza will offer Plaza Rewards players a variety of Buffalo-branded swag items and the chance of larger prizes based on the number of points accumulated daily. The Buffalo-themed promotion will last until Oct. 4 or while supplies last. Full rules available at the Plaza Rewards Players Club.

Trademark HOUSE OF THE DRAGONTM owned by Home Box Office, Inc. Used with Permission. Copyright © Home Box Office, Inc. All Rights Reserved.

 

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Gambling in the USA

INTRALOT, Inc. signs contract with Montana Lottery to deliver next-generation lottery technology

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INTRALOT S.A. is pleased to announce that its U.S. subsidiary, INTRALOT, Inc., has been awarded anew contract to provide the Montana Lottery with a next-generation lottery operating system and related services, including continued support for its Sports Bet Montana wagering product.

The new contract award follows a competitive Request For Proposal procurement process and marks the third contract between INTRALOT and the Montana Lottery, extending a nearly 20-year partnership built on innovation, reliability, and results.

The new agreement spans seven years with three one-year extension options and will ensure a fully modernized solution for nearly 1,300 retailers statewide. Under this new contract, INTRALOT will deploy its industry-leading LotosX Omni™ solution, which delivers a unified, future-ready lottery experience for players across the state using LotosX™, a best-in-class gaming platform engineered for upmost security, scalability, and innovation. INTRALOT will also design and provide an upgraded retail network infrastructure that will include the award-winning PhotonX retailer terminals and peripherals, plus new self-service terminals and multi-product vending machines, making the gaming experience more convenient and entertaining than ever for Montanans.

Bob Brown, Director of the Montana Lottery commented “We are very pleased to extend our business relationship with INTRALOT, a company that has been our partner for nearly two decades. This new contract ensures our lottery system remains modern and secure, allowing us to provide our retailers and players with the best possible experience. The LotosX Omni™ solution and new retail technology will be a game-changer, helping us to deliver an even more engaging experience for our players and continue to generate important revenue for the STEM scholarship program and for the State of Montana.”

Richard Bateson, CEO of INTRALOT, Inc. commented “We are honored to enter our third contract with the Montana Lottery and continue to partner with the Lottery as it embarks on its next phase of growth. With this new agreement, INTRALOT is bringing fresh resources, expanded expertise, andstate-of-the-art technology to reset and strengthen our local presence in Montana. At the heart of this transformation is our LotosXTM platform, a modular, microservices-based system that accelerates time to market, enables player-centric innovation, and delivers enhanced security and player protection through a proven and future-ready architecture.”

Since 2006, INTRALOT has played a pivotal role in Montana’s lottery success, helping to increase sales by an impressive 286% through technology upgrades and operational enhancements. Notably, INTRALOT introduced sports wagering to the state in 2020, uniquely tailored to Montana’s regulatory framework, and powers the Lottery’s wildly successful raffle game

 

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Gambling in the USA

West Virginia University Announces New Gift to Support the Center for Gaming Research and Development

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West Virginia University’s John Chambers College of Business and Economics is proud to announce the establishment of a new fund for the Center for Gaming Research and Development, generously seeded by gaming industry veterans Chen and Benjamin Truman.

Launched with the mission to promote research on responsible gaming practices and consumer protection in gambling markets, the Center leverages leading-edge expertise — including Chambers College like Professor Brad Humphreys, an internationally recognized researcher in the economics of gaming markets.

This new fund will enable the Center to:

  • Expand its research initiatives into gaming markets, including analysis of transactions level data provided by gaming operators in West Virginia to identify and understand problematic gambling behavior and ensure fair pricing of wagers.
  • Enhance integration of gaming-focused research and analytics into curricular offerings in the Chambers college, including cybersecurity, business data analytics, finance, management information systems, and economics.
  • Develop courses, training, certificates, initiatives and other activities designed to foster innovation in gaming technology development, and prepare students for careers in racing, gaming, gaming operations, hospitality management, guest relations, entertainment, and other amenities typically offered in conjunction with gaming operations.
  • Foster deeper collaboration with policymakers and industry stakeholders to translate research insights into impactful policy and practice.

The Center’s research, education, and outreach will have an important impact on the lives of state residents, college students throughout the state, gaming industry firms operating in the state, and state gaming regulators. This generous gift will allow the Center to fulfill the role envisioned by the state legislature when they passed The Responsible Gaming and Research and Industry Development Act. — Professor Brad Humphreys, Director, Center for Gaming Research and Development

This strategic investment by Chen and Benjamin Truman, a WVU alumni, underscores their commitment to evidence-based research and responsible industry practices. It will help propel the Center’s mission to safeguard consumer interests within evolving gaming markets.

We’re thrilled to see West Virginia University take a leadership role in shaping the future of iGaming and sports betting policy. As industry veterans, Chen and I are proud to support a mission that will not only advance responsible gaming but also help set the global standard for innovation and consumer protection in this space.” — Benjamin Truman, Co-Founder, Absolutebet.

About the Center for Gaming Research and Development

The Center was created by an Act of the West Virginia legislature, the Responsible Gaming and Research and Industry Development Act.  The Center is dedicated to advancing academic research, analyzing gaming data including transactions level data, developing courses and initiatives to prepare WVU students for careers in the gaming industry, and shaping policy and industry standards through collaboration, education, and data-driven insight. It seeks to mitigate inherent risks in gaming—such as problem gambling and pricing opacity—by empowering informed decision-making among consumers, regulators, and industry players.

About the John Chambers College of Business and Economics

Located at West Virginia University, the Chambers College combines rigorous academic programs with an emphasis on cutting-edge research, equipping students to address real-world challenges across business disciplines.

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