Gambling in the USA
America’s First State Lottery Puts Education At Forefront With Scientific Games Enhanced Partnership Deal
Scientific Games Corporation announces the New Hampshire Lottery, the first modern U.S. state lottery and a Top 10 performing instant game lottery worldwide, has extended its current contract with Scientific Games for six years with the addition of the Scientific Games Enhanced Partnership (SGEP) program to create maximum funding for educational programs in the state.
Through the new partnership, the company will provide the New Hampshire Lottery with world-leading instant game design and portfolio management services, as well as technology-driven analytics and insights, game manufacturing, advanced logistics, technologies to support inventory management and distribution, and services for 1,250 retailers throughout the state. The contract extension also includes Scientific Games sales force performance management software, gem|Intelligence®.
The New Hampshire Lottery launched the first lottery instant “scratch” game in America in 1975 produced by Scientific Games, and has partnered with the company over the decades to develop an instant game product portfolio that generated a record $295.5 million in retail sales in 2020. Perenially a top-performing lottery globally, New Hampshire is currently ranked No. 10 in the world for instant game per capita sales (La Fleur’s 2021 World Lottery Almanac). To date, the Lottery has contributed more than $2 billion to education, with instant games representing approximately 65% of its revenues.
Charlie McIntyre, New Hampshire Lottery Executive Director, said, “Scientific Games’ track record of developing our instant game category to benefit students in New Hampshire speaks for itself. Critical to supporting our mission, this contract extension evolves our instant games relationship to a full category management partnership with technologies and services that will ensure our retailers have an optimal portfolio of games players want to purchase. The state’s decision to extend and enhance our contract with Scientific Games for six years is in the best interest of driving maximum profits for public education in New Hampshire.”
One of the most forward-thinking lotteries in the U.S. for game innovation, the New Hampshire Lottery has collaborated with Scientific Games to launch thousands of instant games, some featuring popular licensed brands and second chance promotions. Recent hits include 7-11-21® LIVE!, $50 or $100 Series III and Granite State Platinum Millions.
“Scientific Games congratulates the New Hampshire Lottery on nearly 50 years of sound business management that has positioned the Lottery at the top of a global industry. Building from a very solid foundation, we look forward to further supporting the Lottery with our advanced SciTrak Ultra® technology that powers the SGEP program, and supporting its retailer network with our gem|Intelligence software,” said John Schulz, Senior VP, Lottery Instant Products for Scientific Games.
Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the world’s largest creator, manufacturer and services provider of instant games in the world. The Company provides games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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