Gambling in the USA
ASX Enters Distribution Agreement with 4Tune Entertainment Group for North American Sports Gaming Markets

Portland, Oregon – The American SportZ Exchange (ASX) has announced a major distribution agreement for its social gaming products with 4Tune Entertainment Group. The deal has the potential to reach over 90 million digital users in the USA. ASX is a new fantasy sports betting company, led by gaming industry visionary Paddy Power, where virtual shares in players and teams can be ‘traded’. The FinTech-inspired startup, which will allow users to buy or sell ‘shares’ based on how they believe a player or team will perform, is being described as “the world’s first sports trading exchange”. It will offer live ‘share prices’ of individual players and teams based on expected performance.
Power says that he has already entered partnership discussions with multiple US professional sports teams and broadcasters. These include the Philadelphia Phillies and Toronto Blue Jays MLB teams, Las Vegas’s Golden Knights NHL, New Orleans Saints NFL, and the online sports subscription video streaming service DAZN, while the Canadian broadcasting and telecoms group Rogers Sports & Media is also in discussions with the Company.
4Tune CEO, Robert Miller said: “The ASX set of products and fan engagement tools has significant appeal for US professional sports teams. Our strategic sports broadcast partners see ASX as an intuitive extension of fantasy sports with the excitement of a trading marketplace. The ASX team has combined intuitive play using familiar stock exchange transactions with the dynamics of live sporting events and in-stadia play.”
ASX and 4Tune are exploring several application models which include a standalone exchange for fans and a white-label solution for major sports teams or media operators. Paddy Power said: “There are opportunities for teams and clubs to own their fans’ engagement in this type of activity.” Pending completion of ASX capitalization, 4Tune expects to launch ASX by the first quarter of 2022.
4Tune Entertainment is a leading provider for organizations looking for digital strategy, gamification, loyalty, and technology solutions. The Company grows brands, investment values, revenues and customers through excellent digital experiences. We are a resource for enterprises seeking to monetize the world of performance marketing in a fully controllable environment. 4Tune Entertainment’s principal clients have included ViacomCBS, Warner Bros, Sinclair Broadcast Group, 888 Holdings, Netflix, Universal Studios and SBTech.
Based in Dublin, ASX is a Sports and Entertainment Technology company. It operates at the nexus of Sports Betting, Financial Market Investment and Fantasy Games. ASX offers Sports Fans a new way to speculate on Player Performance or Team Performance. ASX is a member of the prestigious Sportradar Acceleradar Programme and was also selected out of 1,500 global sports tech startups to partner with the leading sports tech promoter HYPE to secure a range of partnerships and investors specialised in the sports and entertainment industry.
Gambling in the USA
NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Gambling in the USA
Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER

Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
-
Canada7 days ago
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner
-
Compliance Updates7 days ago
MGCB cracks down on 13 illegal offshore gambling websites targeting state residents
-
Latest News7 days ago
PrizePicks Renews Partnership with Atlanta Braves
-
Latest News7 days ago
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
-
Latest News6 days ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Latest News5 days ago
SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America
-
Compliance Updates5 days ago
MGCB Opens Investigations into Unlicensed Sports Prediction Markets
-
Latest News5 days ago
SCCG Becomes Sponsor of SFT Combat