Canada
IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley
International Game Technology announced that it has signed a multi-year licensing agreement with Authentic Brands Group (ABG), granting IGT the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout the United States and Canada. In addition to compelling instant tickets, innovative draw-based games, and engaging mobile and interactive games, IGT will develop turnkey second-chance promotions and exciting comprehensive experiences for lottery customers and their players. ABG is a global brand development, marketing, and entertainment company and owner of the Elvis Presley brand.
“Elvis Presley is one of the most influential pop culture icons of the 20th century, and IGT is excited offer Elvis games to our customers and their players,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “We are committed to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand across all available platforms and territories.”
“We’re very pleased to be partnering with IGT to create fun games for Elvis fans and lottery players alike,” said Marc Rosen, Group President, Entertainment, Authentic Brands Group. “Elvis has a special way of continuing to delight fans and we’re excited to see how people react to this engaging and interactive format.”
Elvis’ legacy is stronger than ever in the 65 years since his global debut. With more than 15 million fans across social media and growing, the “King of Rock ‘N’ Roll” continues to inspire today’s most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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