Gambling in the USA
Entain Marks National Awareness Month with New Initiatives to Promote Safer Betting and Gaming

Entain, the leading global sports betting and gaming entertainment operator, has unveiled a number of initiatives in support of Problem Gambling Awareness Month, taking place across the US throughout March.
The initiatives build on Entain’s commitment to provide the world’s safest and most trusted betting and gaming experience for its customers around the globe. Via its not-for-profit, Entain Foundation, the Group has heavily invested in the research, education and treatment of problematic behaviours as well as in educating and promoting the integrity of sport.
The initiatives announced by Entain include:
o Together with BetMGM, the joint venture it operates with MGM Resorts, Entain is promoting the Eighth Annual Gambling Disorder Screening Day led by Harvard Medical School faculty at the Division on Addiction, Cambridge Health Alliance. The event provides resources including an online screening toolkit to enable individuals to identify if they may be exhibiting behaviours associated with increased risk of harm. BetMGM will promote the screening day to its customers in the U.S., while Entain will promote to its UK customers through the Ladbrokes and Coral brands.
o Platinum membership of the Nevada Council on Problem Gambling. Entain is pleased to join the Nevada Council on Problem Gambling as a supporting Platinum organizational member. Incorporated in September 1984, the non-profit Council serves as an advocate, information resource, and a provider of programs and services to meet the needs of individuals and families who are affected by problem gambling in Nevada.
o Support for a nationwide survey in the U.S. with partners NAADGS, EPIC Risk Management and Kindbridge to establish the extent of existing provision and support for individuals who do identify as suffering from gambling-related disorders in the U.S.
“It is our ambition, with our partners and support from BetMGM, to provide the most comprehensive portfolio of responsible gambling initiatives, partnerships and services in the gaming entertainment sector in the United States,” said Martin Lycka, Senior Vice President for American Regulatory Affairs & Responsible Gambling. “We are proud of our commitment and will continue our leadership in serving this vital area.”
The screening day event is one of several initiatives on responsible gambling that Entain is pursuing with Harvard Medical School faculty at the Division on Addiction, with whom it has a five-year research program underway into drivers of addiction. The program is wide-ranging, across all areas of sports betting and gaming including around recommendations for markers of activity that can be used to help protect those at risk. Entain is pioneering a technology-led, proactive approach to help protect those at risk.
The announcement by Entain follows the recent extension of its responsibility and player protection initiatives to support related sectors, including video gaming and esports earlier this year. It has partnered with NAADGS, Kindbridge, and EPIC Risk Management to deliver these projects.
Entain is also working with organizations to feed into the next iteration of the APGSA (Association of Problem Gambling Service Administrators) survey. Last conducted in 2016, the survey is the most frequently cited study in legislative debates across the U.S. in relation to responsible betting and gaming.
Gambling in the USA
California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.
Problem Gambling & Public Health Takes the Stage
The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.
Tribal Revenue Distribution Approved
The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.
Cardroom Licensing: Approvals and Extensions
Among key licensing matters:
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500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.
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Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.
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Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.
Key Employee Licensing Actions
The Commission approved several initial and renewal key employee licenses. Notably:
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Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.
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Kevin Lee and George Rahme received 120-day extensions for renewal processing.
Third-Party Proposition Player Services Under Scrutiny
The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.
Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.
Gaming Resource Suppliers & Tribal Approvals
Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:
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HCAL, LLC
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JCM Global
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Konami Gaming, Inc.
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PDS Gaming, LLC
Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.
Notable Withdrawals and Denials
In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.
A Broader Look Ahead
With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.
Gambling in the USA
NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Gambling in the USA
Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
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