Pollard Banknote Limited Re-adds Ms.PAC-MAN to its Brand Portfolio
Pollard Banknote Limited has announced that Ms.PAC-MAN, the iconic pop-culture powerhouse, has re-joined its portfolio of licensed properties.
Under license from BANDAI NAMCO Entertainment America Inc., Ms.PAC-MAN fits seamlessly into Pollard Banknote’s Retro Collection – an ever-growing and diversified selection of recognizable retro brands including PAC-MAN, GALAGA, and DIG DUG.
Originally introduced in 1981, Ms.PAC-MAN is credited as the first female arcade game character, and a key driver in the popularity of gaming among women. The game’s simple, yet exciting, play style contributed to the brand’s considerable success, eventually becoming the fourth highest-selling arcade game of all time and placing fifth on Time Magazine’s list of “The 50 Best Video Games of All Time.”
Ms.PAC-MAN has multi-generational appeal, notably among the 22 to 54-year-old demographic, and 90% brand recognition, making an instant ticket featuring Ms.PAC-MAN a perfect fit for any lottery.
“We are thrilled to re-introduce this strong female lead into the lottery market and know that lottery customers will eat up instant tickets featuring Ms.PAC-MAN, like she ate up POWER-PELLETS in the original arcade classic. Lotteries throughout North America have achieved great success when combining Pollard Banknote’s licensed games iconography with our stunning ticket art and entertaining gameplay, and we are certain that the same will be true with instant tickets that feature Ms.PAC-MAN,” Brad Thompson, VP for Sales & Marketing at Pollard Banknote, said.
