Gambling in the USA
Iowa’s online sportsbooks set to boom with expiration of in-person registration

WITHOUT IN-PERSON REGISTRATION REQUIREMENT, IOWA’S ONLINE SPORTS BETTING MARKET POISED FOR DRAMATIC GROWTH
Requirements expired on Jan. 1, opening door for fresh boom, according to PlayIA.com analysts
(LAS VEGAS) — Iowa took a monumental step in its development as a sports betting industry on New Year’s Day with the expiration of the state’s in-person registration requirement to bet online, opening the door to exponential growth that should generate billions in annual wagers, according to analysts for PlayIA, which tracks Iowa’s legal sports betting and gambling industries.
“The in-person registration requirement has unquestionably stunted the growth of Iowa’s online sports betting market, which is the main engine in every state where it is legal,” said Jessica Welman, analyst for PlayIA.com. “With the requirement in place, Iowa would have never reached its potential as a market. Letting the requirement to expire is akin to correcting a mistake, and we expect Iowa to finally begin to blossom because of that correction.”
PlayIA analysts projected in 2019 that within five years Iowa would grow into a market that generated more than $4 billion in bets annually, more than $300 million a year in operator revenue, and more than $20 million a year in state taxes. But since launching in August 2019, Iowa has generated a total $682.6 million in wagers and $53.4 million revenue, according to official statistics. That has produced $3.7 million in state taxes.
Iowa’s start has unquestionably been muted by in-person-registration, which required that online bettors sign up in-person at a physical sportsbook.
Illinois launched earlier this year with an in-person registration requirement and then suspended it over the summer. The effect on that market was immediate. With just one operator, Illinois grew wagers to $52.5 million in July 2020 from $8.3 million in June 2020 and saw an immediate influx of 230,000 mobile sports betting accounts in the days after the state lifted in-person registration requirements, all as a slew of new operators launched.
In the months since, Illinois has grown to the fourth largest market in the U.S., generating $434.4 million in wagers in October 2020 alone.
“Illinois showed just how much drag in-person registration puts on a market,” said Dustin Gouker, analyst for PlayIA.com. “It was an uneven, unsure start, but almost as soon as the registration requirement was lifted the market embarked on an expansion that has been the most rapid in U.S. history.”
In November, Iowa ranked No. 7 among states where sports betting is legal with a state record $87.2 million in wagers. That still significantly lagged No. 6 Colorado, which has about twice the population as Iowa but attracted $231.2 million in November bets.
Home to some of the best-known brands in online sports betting, operators’ interest in the Hawkeye State has already increased. BetMGM, one of the largest operators in the U.S., launched on Monday. And more could come soon.
“With a fair tax rate and strong regulatory framework, Iowa was already an attractive market for operators,” Welman said. “This was the missing piece. With the in-person registration requirement now gone, Iowa can truly reach its potential as a sports betting market.”
For more information and analysis on regulated sports betting in Iowa, visit PlayIA.com/news.
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
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