Scientific Games Corporation has partnered with Genius Sports Group to provide in-game content to its wagering customers worldwide, excluding US leagues.
Sportsbooks operating on Scientific Games’ OpenSportsTM platform will gain access to Genius Sports Group’s LiveData and LiveTrading services.
Genius Sports Group’s entire portfolio of official data rights is included in the agreement, featuring content such as the English Premier League, NASCAR, Serie A, and German Bundesliga, as well as dozens of FIBA basketball and FIVB volleyball leagues.
“This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy. No matter where in the world you are operating, these are vital components of success in today’s sports betting industry,” Jack Davison, Chief Commercial Officer of Genius Sports Group, said.
“Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering. There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivalled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides. With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players,” Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said.