Genius Sports Group Partners with Scientific Games

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Scientific Games Corporation has partnered with Genius Sports Group to provide in-game content to its wagering customers worldwide, excluding US leagues.

Sportsbooks operating on Scientific Games’ OpenSportsTM platform will gain access to Genius Sports Group’s LiveData and LiveTrading services.

Genius Sports Group’s entire portfolio of official data rights is included in the agreement, featuring content such as the English Premier League, NASCAR, Serie A, and German Bundesliga, as well as dozens of FIBA basketball and FIVB volleyball leagues.

“This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy. No matter where in the world you are operating, these are vital components of success in today’s sports betting industry,” Jack Davison, Chief Commercial Officer of Genius Sports Group, said.

“Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering. There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivalled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides. With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players,” Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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