Gambling in the USA
Harrah’s Resort Atlantic City Celebrates 40th Anniversary
Harrah’s Resort Atlantic City celebrated its 40th anniversary this weekend, commemorating four decades of achievements and milestones. Beloved by generations across the tri-state area, the premier bayside resort destination has evolved to meet the ever-changing demand for new experiences and to reach new audiences. Over the years, Harrah’s Resort has hosted hundreds of signature events, welcoming guests, countless celebrities, and many notable guests through the years, making it a must-see hotel and casino in Atlantic City. What’s more, the popular destination offers award-winning restaurants with an array of accommodation options, including the newly renovated Laguna and Coastal towers, showcasing stunning Bay views.
On the heels of the resort’s latest hotel renovation, the newly-formed Caesars Entertainment recently announced its commitment to $400 million in total capital investments and improvements into its Atlantic City resorts â Caesars, Tropicana, and Harrah’s Resort – over the next three years.
Last month, Harrah’s Resort received notable recognition by being voted one of the country’s Top 10 Casinos Outside Las Vegas by USA Today’s 10 Best Readers Poll. Additionally, Caesars Rewards received top accolades as the #1 Best Players Club in the nation for the third consecutive year, strengthened by the property having the loosest slots in Atlantic City*, offering the highest total slot payback percentage in the seaside gaming town for the seventh year straight. (*Based on NJ DGE monthly revenue statistics & Strictly Slots magazine).
“With three premier resorts in the market, and as the largest employer in Atlantic County, Atlantic City is critical to the success of Caesars Entertainment,” said Steve Callender, Regional President for Caesars Entertainment. “Under the newly-formed Caesars Entertainment, we have over 60 million Caesars Rewards customers, many of whom live within driving distance of our properties. Having spent my entire career in the City, I have a special appreciation of this landmark 40th anniversary for Harrah’s Resort, the gaming industry and Atlantic City. 2020 has presented us with challenges unlike anything we have endured before over the past four decades. I am extremely grateful and proud of the teams at Harrah’s, Tropicana and Caesars, who continue to deliver first-class service to our guests, while putting health and safety at the forefront of the experience,” he added.
“For almost half a century now, Harrah’s Resort has been committed to Atlantic City and has helped lead the way in positioning the city as a leading gaming & entertainment destination on the East Coast,” explained Ron Baumann, Senior Vice President & General Manager for Caesars & Harrah’s Resort. “But most importantly, however, is our dedication to helping make the community we serve a great place to both work and play. Through all the ebbs and flows this market has seen, including the unprecedented times we are living through right now, Harrah’s has continued to thrive over the last 40 years, and we attribute much of our success to our day-one employees who deliver top-notch service to our guests each day, and our loyal customers. While the celebration may look a bit different this year, we are unbelievably proud of our team members and thank our customers for their loyalty.”
A 40-Year Legacy
For the past 40 years, Harrah’s has hit many notable milestones; however, the destination is most proud to be home to 40 day one team members who have been with the company from the first day the resort opened its doors and are actively working right now. For more than four decades, these legacy team members have delivered superior customer service and a welcoming smile that Harrah’s loyal customers have come to know and love.
Known for delivering exceptional entertainment and dining, Harrah’s Resort Atlantic City continues to offer guests curated experiences through an impressive roster of fine dining establishments. A notable restaurant is Gordon Ramsay Steak, celebrating two years as one of Atlantic City’s only two restaurants by a Michelin Star chef, and his only restaurants in the tri-state region. The celebrated television personality and 7-Michelin star chef opened his first steakhouse concept at Harrah’s in 2018.
“For me, Gordon Ramsay Steak at Harrah’s Resort has been one of the most exciting steak houses I’ve ever opened. Thank you to Caesars Entertainment for being a great partner, the team at Harrah’s helping bring this vision to life, and to our customers for their loyalty. I know this year has been difficult, but I can’t wait to get back to Harrah’s to help celebrate their 40th birthday.”- Gordon Ramsay
When Harrah’s doors reopened in July and outside dining was a premier amenity, the team found a creative way to give Gordon Ramsay Steak a “breath of fresh air” with a pop-up experience on the rooftop of the resort’s famed Pool, offering al fresco dining “Under The Stars.”
As of November 2020, Gordon Ramsay Steak has crossed off some exceptional milestones, including:
Served 126,234 ounces of Wagyu Beef (equal to 7,889 pounds)
Sold 87,000 steaks and are approaching 90,000 this month.
Served 12,810 Sticky Toffee Puddings signature desserts
Served 12,030 Beef Wellingtons
Will serve its 150,000 dining cover this month
In addition to Gordon Ramsay Steak, Harrah’s Resort offers an array of dining options ranging from fine dining to quick-service, including Martorano’s, Guy’s Sammich Joint by Guy Fieri, A.C. Burger Co., Coastal Craft Kitchen & Bar, and more.
A 40-Year Commitment To The Community
Since opening its doors on November 22, 1980, Harrah’s Resort Atlantic City has been committed to building a strong South Jersey community. In 2019, the resort supported hundreds of community organizations while empowering team members to do the same. Additionally, Harrah’s strives to do their part to protect the environment through its industry-leading Code Green initiative â part of the company’s People, Planet, Play platform â that translates to an eco-friendly guestroom experience and LEED-certified $125 million Waterfront Conference Center.
When Atlantic City casinos closed their doors in April, Caesars Entertainment Atlantic City Resorts launched a large-scale relief effort to support the community and donated over 95% of its perishable food to local organizations. Caesars Entertainment and its employee volunteers delivered over 40,000 pounds of food, including fresh dairy, produce, canned goods, and lunch meat to those in need at The Community Food Bank of Southern NJ, The Salvation Army, and The Atlantic City Rescue Mission Food. To ensure nothing was wasted, recently perished items were donated to The Funny Farm Animal Rescue in Mays Landing, NJ.
Recently, the company has focused on helping to fight food insecurity in the area, where the pandemic has impacted many residents throughout Atlantic County, starting with its recent $5,527 donation to The Community Food Bank of N.J. (Egg Harbor Township), where a portion of ticket sales from Harrah’s Bayside Rock Live outdoor concert series were donated.
Further extending their commitment to the community, Harrah’s Resort has delivered premade sandwiches to over 12 organizations in the area each week, led by the culinary team at Harrah’s. The sandwiches will be used for lunches to support the new after school program and teen center at the Boys & Girls Club and assist non-profits in area fighting food insecurity and homelessness in Atlantic City. Recently, more than 180 sandwiches were donated to Covenant House, a place that provides youth homeless shelters in the city, and 150 sandwiches were recently delivered to Turning Point, an organization dedicated to combating homelessness in the city, and will continue on a weekly basis as needed. By the end of the year, nearly 20,000 items will be distributed to organizations in Atlantic City.
Rewards and Celebrations – 40-year accomplishments
Harrah’s Resort in Atlantic City is known for attracting A-list celebrity hosts, D.J.s, and performers straight off the Billboard Hot 100. Celebrities known to frequent the Harrah’s Resort grounds include Paris Hilton, DJ Pauly D, Brody Jenner, stars of Vanderpump Rules James Kennedy, Tom Sandoval, Tom Schwartz, and more.
Caesars Entertainment Atlantic City destinations, including Harrah’s Resort, are pacing to commemorate the distribution of its one millionth mask this weekend â having collectively distributed a million masks to team members and customers since reopening at Harrah’s, Caesars, and Tropicana. This milestone illustrates the company’s commitment to keeping their employees and guests safe.
As a thank you to their guests who have made Harrah’s Resort Atlantic City an iconic destination, the resort is holding a promotion every Saturday this month where the property will give away 40,000 rewards credits every 40 minutes from 12 p.m. – 8 p.m.
Gambling in the USA
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamavaâ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.
âWe have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamavaâ to premiere Phoenix Link with flair, excitement, and celebration,â said Victor Duarte, executive vice president of product for Aristocrat Gaming.
Phoenix Link players will enjoy the gameâs additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.
âYaamavaâ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. Itâs a great addition to the Yaamavaâ gaming floor,â said Kenji Hall, General Manager of Yaamavaâ Resort & Casino at San Manuel, said.
Gambling in the USA
NOVOMATIC shines at G2E 2024: A street smart showcase of innovation and engagement
In line with its commitment to innovation, NOVOMATIC unveiled several ground breaking product launches that left a significant impact on the gaming industry. The V.I.P. Xâ˘Â cabinet series emerged as one of the main attractions, highlighting models such as the V.I.P. X Royal⢠1.85, V.I.P. X Dream⢠3.43, and the V.I.P. X Lounge⢠2.32. The crown jewel of the presentation was the V.I.P. Galaxy⢠2.65, setting a new benchmark for luxury cabinets with its perfect blend of comfort and state-of-the-art gaming technology. Featuring high-definition screens and immersive sound systems, the fully adjustable lounge design promises an unparalleled gaming experience, leaving customers eager to introduce these innovations onto their gaming floors.
The unveiling of a new LED wall as part of the DIAMOND Xâ˘Â series, including the DIAMOND X⢠1.55J, showcased the U.S.-style designed Piggy Prizes title. The modern and interactive design sent a clear message: NOVOMATIC Americas has fully arrived, enhancing its reputation for premium entertainment experiences.
Groundbreaking Progressives and a Robust VGT Lineup
NOVOMATIC introduced a variety of THUNDER CASH⢠GOLD Progressives featuring new titles like Charming Ladyâs Boom Coinsâ˘Â and Red Amazon Explosionâ˘. The Globe Link⢠Xtension Volume 1 & 2 also attracted considerable interest, marking a significant impact with several new themes. The excitement surrounding these progressive games was palpable, bolstered by innovative math models and enticing bonus structures.
The VGT product range received special emphasis, particularly with the Street-Smart-themed area dedicated to highlight the themes and flexible assortment of cabinet styles for markets in Illinois, Pennsylvania, West Virginia, Puerto Rico, and Georgia. This dynamic showcase reinforced NOVOMATICâs commitment to providing leading solutions in performance and player appeal within the VGT sector. Featuring both NOVOLINEâ˘Â and Magic HD customer favorite themes, this area showed the new game mixes on DIAMOND X⢠2.32, BLACK EDITION II 3.27 & BLACK EDITION II 1.49J, V.I.P. X Lounge⢠2.32 and FUNMASTER 2.27. Specifically in Illinois, featuring the Magic HD game mix consisting of the Overlay Magic Play Lock & Spin feature, and the new Poker3â˘Â multi-hand video poker mix. NOVOLINEâ˘Â games were shown on the Black Edition II 1.49J cabinet with popular games like ULTRA BOOSTâ˘Â and Money Partyâ˘Â themes. Georgia Skill showed three new game titles in the Magic HD mix while more new titles lined the streets of the NOVOMATIC booth.
Advancements in Sports Betting and Casino Management
In addition to its product line, NOVOMATIC showed their cutting-edge sports betting kiosks including the ActionBook⢠Edge 1.43J, and ActionBook⢠Plus 2.27 models. With advanced graphics and rapid processing capabilities, these kiosks offer operators unmatched flexibility and performance. The premiere of the award-winning NOVOVISIONâ˘Â casino management system was another highlight, leveraging biometric technology for enhanced player recognition and streamlined operations. Already acknowledged as a âBest CMS/Software Productâ at the European Casino Awards, this system generated significant buzz regarding its potential to revolutionize the gaming landscape.
Industry Recognition for Creative and Commercial Success
The combination of NOVOMATICâs innovative product launches and captivating booth design earned widespread acclaim. The company was recognized for its Street-Smart booth, praised for creativity, interactivity, and the memorable experiences it fostered. Industry experts and attendees alike hailed NOVOMATICâs presence at G2E 2024 as one of the most impactful.
Alexander Merwald, CEO at NOVOMATIC Americas, stated, “G2E 2024 was an incredible success for NOVOMATIC. We were proud to showcase the V.I.P. X⢠cabinet series â Our ‘Street Games, Street Smart’ focus resonated strongly, as we demonstrated how our tailored solutions meet the real-world needs of both casino and VGT operators. The response from customers reaffirmed NOVOMATIC’s position as a leader in delivering innovation, performance, and market-specific strategies for North America.”
Thomas Schmalzer, VP of Global Sales, and Product Management at NOVOMATIC AG, added, “The product diversity and innovation showcased at G2E 2024 have been enthusiastically received by both operators and players. Our V.I.P. X⢠series and extensive range of progressives reflect our unwavering commitment to delivering premium solutions to the global market.”
With new partnerships established and product placements secured at G2E 2024, NOVOMATIC is primed to expand its market presence across North America. The success at this yearâs expo signifies a vital step forward in the companyâs mission to set the standard for gaming entertainment.
Gambling in the USA
Century Casinos Announces Opening Date for New Land-Based Century Casino & Hotel Caruthersville, MO
Century Casinos Inc. announced that its new land-based casino and hotel in Caruthersville, Missouri will open on November 1, 2024.
This news follows the Missouri Gaming Commissionâs approval to transfer the Century Casino & Hotel Caruthersville gaming license from a temporary pavilion to the new land-based location.
The new Century Casino & Hotel Caruthersville will have 599 slot machines and nine live table games, a 50% increase in gaming positions compared with the temporary location. The number of hotel rooms will double to 74. The construction of this new land-based casino and hotel started in December 2022 and will be finalized on time and on budget with an estimated project cost of $51.9 million, which has been funded by VICI Properties Inc. (VICI). VICI will own the real estate improvements associated with the Caruthersville project, which will become part of the Companyâs triple net master lease agreement with subsidiaries of VICI. Annual rent under the lease will increase by approximately $4.2 million.
The opening of the new land-based casino will be celebrated with a ribbon-cutting event at 11:30 a.m. Central Time on Friday, November 1, and a flurry of activities over the opening weekend.
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