Canada
North America Online Gambling Market Report 2020-2025 Featuring 888 Holdings, William Hill, Caesars Entertainment
The “North America Online Gambling Market- Growth, Trends and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.
The North America online gambling market is projected to register a CAGR of 14.78% during the forecast period (2020 – 2025).
Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. With the advent of technology, there has been a widespread implementation of virtual reality, block chain, and mobile platforms in the gambling industry across the region.
The current legislation framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, Delaware, and New Jersey to operate legally, as these are the four states where online betting is regulated.
Custom slot types are trending the most in the market, owing to the scope of innovation and personalization by consumers. Moreover, live casinos have gained popularity over the recent past, as they involve a wide deal of live dealers and real-time feedback that help improve the real-world casino experience.
Key Market Trends
Online Sports Betting Holds a Prominent Share among the Online Gambling
The online betting segment is predominantly applied in the sports category, especially in events, such as FIFA World Cup and European Championships. Some of the popular online sport betting includes football, horse racing, e-sports and other sports bettings. With an aim to gain competitive advantage in sports betting, players are entering into long-term partnerships and agreements.
For instance, in June 2019, the National Basketball Players Association and gaming supplier Highlight Games entered into a partnership for a simulated, real-money sports gambling product using NBA highlights and footage. The product is expected to be called “NBA Last 90.” The product is set to debut in the US and European gaming and lottery markets during the 2019-20 NBA season. Costa Rica has long been a major hub for sports betting.
Canada is The Largest Market
Canada is largely an unregulated country in terms of online gaming. The Canadian Gaming Commission oversees the industry as a whole in Canada, offering information and responding to any serious issues that arise. Laws pertaining to casinos, online gaming, sports betting, and other similar activities are enacted and enforced by individual provinces.
The Canadian Gaming Association estimates that the unregulated internet gambling market currently generates around CAD 1 billion in revenues annually, and that those revenues are distributed fairly and evenly between sports betting, casino gaming, and poker. It has been observed that 75%-85% of people in Canada gamble in some form, whether it be charitable gambling or online poker, or any number of other options. Participation in some provinces, like nova Scotia and Saskatchewan, is higher than in other places.
Competitive Landscape
The North America online gambling market is a highly fragmented market and comprises regional and global players such as 888 Holdings PLC, William Hill PLC, Caesars Entertainment Corporation and others. Major players are focusing on mergers and acquisitions to expand their presence in the regional market and to enhance their brand portfolio to cater to various preferences of the consumers. Merger and acquisition is the most preferred strategy in the casino gambling market.
The key players are also entering into partnerships/agreements to enhance their offerings. Moreover, these players are also focusing to launch their offering in the new potential markets. For instance: In 2018, 888 Holdings PLC launched a new portfolio of live dealer casino games in New Jersey, as part of the continued expansion of its business in the Garden State.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
Canada
ESE Entertainment Completes Acquisition of Gaming Production Company, Bombee Americas
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment Ltd. (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialized in live production, special effects, broadcast, and event management for the gaming sector.
Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organizational structure under ESE, while maintaining its entire team and global support.
Konrad Wasiela, CEO of ESE, said: “Today marks the next stage of ESE—a 2.0 version of our company. With the acquisition of Bombee Americas, we are not only solidifying our presence in North America but also paving the way for growth and innovation in the gaming industry. This is a major step, positioning us to deliver even greater value to our partners and elevate the gaming experience for our clients globally. We’re thrilled about the opportunities ahead and the exceptional talent joining our team.”
Transaction Terms
The Acquisition was completed by way of a share purchase agreement (the SPA) among the Company, Bombee Americas, and the shareholders of Bombee Americas (the Vendors). Pursuant to the SPA, ESE acquired all of the outstanding shares of Bombee Americas in exchange for: (i) $750,000 in cash paid on closing, (ii) $375,000 in cash to be paid six (6) months following closing, subject to customary adjustments based on the working capital of Bombee Americas on closing, (iii) $375,000 in cash to be paid twelve (12) months following closing, and (iv) 30,000,000 common shares of ESE (the Consideration Shares), issued at a deemed issue price of $0.10 per share.
In connection with the Acquisition, the founders of Bombee Americas have signed three-year service agreements and will continue to run the business following the closing, along with the rest of the personnel of Bombee Americas who will remain in place, ensuring a smooth transition of operations. As part of the Acquisition, the Company has acquired the liabilities of Bombee Americas, mainly consisting of customary current obligations incurred in the ordinary course of business for Bombee Americas, which are not expected to have a material impact on the Company’s operations or financial position.
No finder’s fees were paid or payable in conjunction with the Acquisition.
The Acquisition was an arm’s length transaction within the meaning of the policies of the TSX Venture Exchange (the Exchange) and constituted an “Expedited Acquisition” in accordance with Exchange Policy 5.3 – Acquisitions and Dispositions of Non-Cash Assets. The Acquisition remains subject to the final approval of the Exchange.
Canada
Suspected Digital Fraud Coming from Canada Up Nearly 11% Since H1 2023, Reveals New TransUnion Analysis
In the first half (H1) of 2024, Canada saw a significant increase in suspected Digital Fraud attempts, with nearly 5.74% of all attempted digital transactions where the consumer was located in Canada involving suspected Digital Fraud, revealed a new TransUnion® (NYSE: TRU) analysis. This is nearly an 11% year-over-year (YoY) rate increase from H1 2023, and TransUnion also documented an 11% increase in the volume of suspected Digital Fraud from Canada during this period, despite a less than a one percent (0.7%) YoY increase in the volume of transactions.
According to a recent TransUnion survey,1 more than half (54%) of Canadians said they were recently targeted by email, phone call or text message fraud attempts. Phishing was the most common scheme type (45%), followed by smishing (42%) and vishing (39%).
The increasing use of digital transactions, combined with rising suspected Digital Fraud attempts are also impacting businesses as they potentially face revenue losses and increased operational costs due to fraud. According to a TransUnion business survey for the H2 2024 Update to the State of Omnichannel Fraud report, 200 Canadian business leaders said their companies lost approximately 6% of equivalent revenue – representing $78 billion – over the past year due to fraud. The most prominent causes of fraud loss cited by them were:
- Scam/Authorized fraud (31%): Dishonest scheme intended to trick a person into giving up something of value (e.g., account access, money, information)
- Account takeover (19%): Unauthorized individuals taking over someone’s online account (e.g., bank, social media, email) without their permission
- Synthetic identity fraud (18%): Use of a combination of personal information to fabricate a person or entity to commit a dishonest act for financial or personal gain
TransUnion also found that suspected Digital Fraud attempts – where the consumer was transacting in Canada and targeted businesses globally – increased on average by 10.5% YoY in H1 2024 compared to H1 2023 and impacted all industries.
Top Three Industries Globally with Highest Rate of Suspected Digital Fraud Attempts Coming from Canada in H1 2024
- Gambling (online sports betting, poker, etc.) – 9.6%
- Retail – 9.2%
- Government – 7.7%
Top Three Industries Globally with Highest YoY Increase (H1 2024 vs H1 2023) in the Rate of Suspected Digital Fraud Attempts Coming from Canada
- Logistics – 172.9%
- Gambling – 79.3%
- Video gaming – 67.8%
“Protecting customers and their businesses from fraud is essential to enabling safe and tailored consumer experiences. These findings reveal that despite the good-faith efforts that are being undertaken by companies to identify and prevent fraud to date, fraudsters continue to evolve and it’s vital that fraud prevention methods keep up with the changing times,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada.
“Businesses that aren’t already doing so should ensure that they are taking advantage of fraud prevention technologies such as identity verification, IP intelligence, device reputation and synthetic identity detection as critical components of their fraud prevention programs,” he added.
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