eSports
Marshawn Lynch Partners with Mobile Esports Platform Skillz

Hit mobile games developer and publisher Big Run Studios, in collaboration with leading mobile games platform Skillz, announced a new partnership with NFL running back and Super Bowl Champion Marshawn Lynch.
To celebrate the one-year anniversary of Blackout Bingo, the top bingo game on the App Store, Lynch is working with Big Run Studios to run a 72-hour BEAST MODE-branded tournament powered by Skillz. Beginning today at 12pm PT, players can access the tournament within the events section of Blackout Bingo and compete for prizes from Lynch himself and his lifestyle brand BEAST MODE. Prizes include a video call with Lynch, signed footballs, and Beast Mode apparel. Additionally, all participants will receive a discount to the BEAST MODE online store.
“Bingo has been big time family fun but it’s also kept the lights on; I remember my mom and my momma traveling to bingo spots all over the bay rackin’ up W’s. My famalia loves competition and as far back as I can remember, bingo was taught with the mindset of winning, no different than being on that field,” explains Lynch. “BEAST MODE collaborating with Big Run Studios is straight up, real TownBidness. They’re an Oakland company, they are contributing to the community, and they want to use their games as a platform to bring people from all backgrounds together. That’s something I’m always gonna get down with.”
Lynch is also making a special appearance in the limited time Blackout Bingo birthday mode that will run in the game until November 9. Players can wish the franchise’s leading character, the globetrotting Chelsea, a happy birthday on Big Run Studios’ Facebook page and obtain a promo code for virtual currency on the Skillz platform.
“As Oakland is home for both our studio and Marshawn Lynch, we felt this birthday would be a great occasion to also strengthen ties with our local town by not only featuring key landmarks in the game but also donating $10,000 to the Fam 1st Family Foundation,” said Andrew Bell, CEO and Co-Founder, Big Run Studios. “We believe that using your talents to consistently make a powerful impact is truly what matters most for all communities and our players.”
“We’re grateful for Big Run Studios’ support of our programs that encourage new generations to expand their career horizons,” states Brije Gammage, Executive Director of Fam 1st Family Foundation. “With many youth interested in gaming and entertainment, partnering with their team will inspire and further encourage more innovative thinkers to broaden their perspective in a fresh, new, solutions-oriented way.”
Founded on the belief that everyone loves to compete, Skillz is raising the bar for how celebrities, brands, and nonprofits connect with their fans and followers. Leading organizations including T-Mobile, American Cancer Society, and Bowlero as well as celebrities such as Steve Young, Jerry Rice, and Floyd Mayweather have all hosted competitions on the platform.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂ© AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the worldâs top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13â16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns Nâ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last yearâs Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
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