Gambling in the USA
SportCaller touches down with Betfred USA Sports for fan activation

Free-to-play specialist stakes another flag in Colorado’s sports-mad state with a new game leveraging operator’s sponsorship of Denver Broncos
SportCaller, the leading free-to-play (F2P) sports-game provider, has announced its latest stateside partnership in Colorado with Betfred USA Sports, the US subsidiary of UK-based operator Betfred, consolidating its position in the vanguard of a burgeoning North American market.
In an ongoing weekly free-to-play series, players can sign up for free and have the chance to compete for bragging rights and win up to a $1,000 of Denver Broncos merchandise. Betfred USA Sports recently signed a multi-year sponsorship agreement with the Colorado-based football team.
The deal also gives Betfred USA Sports’ growing list of US platform and sportsbook partners access to the industry’s highest quality F2P content solutions for all major US sports (including American football, basketball, baseball, ice hockey and golf) courtesy of SportCaller’s proprietary SCore platform which is leading the way as a core acquisition and retention tool for some of the largest sports betting and media networks in the States.
The past year has seen SportCaller strengthen its presence and influence in the US, releasing double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, media companies and sports franchises, establishing F2P as a standalone vertical in its own right. This strategic solution provides flexible ways for operators to responsibly acquire and retain customers at low cost but also stay fully compliant (in any state) as regulation continues to roll out in different forms across North America.
Cillian Barry, MD at SportCaller, said: “We’re thrilled to be huddling up with Betfred and their sponsorship ahead of the forthcoming American football season, giving players in Colorado a chance to win some exceptional merch on their local state’s illustrious franchise. Sportsbook marketing used to be about asking players for their favourite team on a registration form. However, with SportCaller’s F2P platform, you enjoy a deep dive into the drivers of any given player, allowing for hyper-personalised marketing communication for both new players and CRM techniques around existing active bettors.
“F2P works well for a US market where on-the-go sports betting remains embryonic. The vast majority of Americans love sports and like the idea of betting, but there are gradations of familiarity and education to be cultivated. Free-to-play is the stepping-stone product of choice, providing fun, responsible fan-engagement opportunities across an ad-hoc sporting timetable still subject to the whim of COVID-19.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, added: “We knew we needed a socially engaging product to help get the brand out and at the same time leverage our new sports sponsorship. SportCaller’s F2P platform performs as an acquisition tool that activates fan engagement, with a weekly questionnaire awarding $1,000 of merchandise, by acquiring potential sports bettors. In an already highly competitive market, we were confident that SportCaller’s experience and past results were what was needed.”
Colorado became the 18th state to legalise online sports betting in the US in May this year. The online sports betting market in the Centennial State is predicted to reach approximately $200 million in annual revenue at saturation, according to H2 Gambling Capital.
Gambling in the USA
California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.
Problem Gambling & Public Health Takes the Stage
The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.
Tribal Revenue Distribution Approved
The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.
Cardroom Licensing: Approvals and Extensions
Among key licensing matters:
-
500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.
-
Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.
-
Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.
Key Employee Licensing Actions
The Commission approved several initial and renewal key employee licenses. Notably:
-
Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.
-
Kevin Lee and George Rahme received 120-day extensions for renewal processing.
Third-Party Proposition Player Services Under Scrutiny
The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.
Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.
Gaming Resource Suppliers & Tribal Approvals
Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:
-
HCAL, LLC
-
JCM Global
-
Konami Gaming, Inc.
-
PDS Gaming, LLC
Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.
Notable Withdrawals and Denials
In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.
A Broader Look Ahead
With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.
Gambling in the USA
NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Gambling in the USA
Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
-
Latest News6 days ago
EGT Digital to make a debut at SAGSE Panama 2025
-
Latest News6 days ago
EGT’s innovative gaming solutions to be on display at SAGSE Panama 2025
-
Latest News6 days ago
LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay
-
Latest News5 days ago
CT Gaming Strengthens Its Presence with New Installations in Venezuela
-
Latest News5 days ago
Octoplay Launches Jackpot Blitz with BetMGM in Ontario, Accelerating North American Expansion
-
Latest News4 days ago
Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index
-
Latest News4 days ago
LuckBet Named Master Sponsor of LFA 209, Marking MMA History in Mato Grosso
-
Latest News4 days ago
TaDa Gaming Extends Brazilian Footprint with inplaySoft Deal