eSports
NBA 2K LEAGUE ANNOUNCES PARTNERSHIPS WITH GAMESTOP, JOSTENS, SAP AND TISSOT

– NBA 2K League Features Record Partner Roster for 2020 Season –
– THE TIPOFF Powered by AT&T to Air Live June 16-19 on ESPN2, Twitch and YouTube –
NEW YORK – With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot. The new partners join the NBA 2K League’s record roster of 13 marketing partners for 2020, the most ever for an NBA 2K League season.
“We’re thrilled by the level of interest and support from fans and partners for our third season,” said NBA 2K League Managing Director Brendan Donohue. “We’re excited to work with such a wide range of companies that share our commitment to growing the NBA 2K League, and we thank all of them for their collaboration to engage new and returning fans in creative ways.”
The league’s four new partners will provide both fans and players with unique opportunities to stay closer to the game through new championship hardware, engaging NBA 2K League content, statistical insights, analytics software and in-game enhancements.
- GameStop is the Official Video Game Retailer of the NBA 2K League and the Presenting Partner of Draft Clash on Sunday, June 14, an event that highlights the top NBA 2K League rookies against seasoned veterans. Throughout the season, GameStop provides fans with access to NBA 2K League content and will promote NBA 2K League broadcasts on GameStop channels, including GameStop TV.
- Jostens is the Official Ring Partner of the NBA 2K League and recently delivered custom championship rings to 2019 NBA 2K League Champion T-Wolves Gaming.
- SAP joins the NBA 2K League as its Official Business Analytics Software Partner and the Presenting Partner of the official NBA 2K League stats website. In addition, SAP delivers engaging statistical insights to fans on NBA 2K League broadcasts and on the league’s social channels.
- Tissot is the Official Watch and the Official Timekeeper of the NBA 2K League, presenting the league’s virtual in-game shot clock and buzzer beaters as they occur. Twenty-four seconds ahead of NBA 2K League matches tipping off, the NBA 2K League countdown clock turns into a Tissot countdown clock. Additionally, throughout the season, Tissot will sponsor a content series called “24 Seconds With,” where the hosts spend 24 seconds with a player, coach or NBA 2K League personality or guest.
GameStop, Jostens, SAP and Tissot join league partners Anheuser-Busch, AT&T, Champion Athleticwear, HyperX, Panera Bread, Raynor Gaming, Scuf Gaming, Snickers and Stance, which engage NBA 2K League fans year-round through exclusive content, interviews and behind-the-scenes videos with players, events, fan promotions, league and team apparel, gaming merchandise and more.
The 2020 NBA 2K League season tipped off Tuesday, May 5 with all 23 NBA 2K League teams competing in remote gameplay from their local markets. Regular-season matches begin at 7 p.m. ET every Tuesday, Wednesday, Thursday and Friday with four distinct matchups each night. NBA 2K League competition airs live on ESPN2, ESPN’s digital platforms, Sportsnet (Canada), Twitch and YouTube and on delay on eGG Network (Southeast Asia).
THE TIPOFF powered by AT&T, the first of the NBA 2K League’s three in-season tournaments, will take place Tuesday, June 16 – Friday, June 19. All 23 teams will participate. Games will begin at 6 p.m. ET on June 16 – 17 and at 7 p.m. ET on June 18 – 19, and will air live on ESPN2, ESPN’s digital platforms and the NBA 2K League’s Twitch and YouTube channels. Games will also air in Canada on Sportsnet on June 16 from 6 – 9 p.m. ET and throughout the tournament on delay in Southeast Asia on eGG Network.
For more information, fans can follow the NBA 2K League on Twitter (NBA2KLeague), Instagram (nba2kleague), Facebook (NBA 2K League), Twitch (NBA2KLeague) and YouTube (NBA 2K League) and visit NBA2KLeague.com.
eSports
Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world

Esports Charts, an analytical service that analyzes esports viewership, has partnered up with betting brand GG.BET, to present Esports Map, an interactive map with data on the most popular esports tournaments in 110 different countries. Each tournament also comes with historical moments when favorites and outsiders unexpectedly switched places in the bracket.
The analytical service Esports Charts has added a new interactive tool to its website, the Esports Map. It features the most popular tournaments by country, as well as data on peak viewership, winners, and prize pools. It also contains information on the most popular games in each country. There are also separate analytics dedicated to the United States, with information available for each of the 50 states. Data has been collected for a period spanning from 2017 up to right now, and is continuously updated.
GG.BET, who partnered with the project, supplemented the tournament information with interesting facts about participating teams. The insights include historical breakthroughs by underdogs and unexpected losses by tournament favorites. The information is provided using past outright betting data.
Esports Map allows users to track the esports industry’s development in various parts of the world. For instance, although League of Legends remains the most popular game and the League of Legends World Championship has kept its spot as the top esports tournament for many years, Mobile Legends: Bang Bang (MLBB) is visibly closing the gap between the two games. Worlds 2024 in London had 6,856,769 peak viewers, breaking the world record among all esports games since 2017. However, MPL Indonesia’s Season 15 of MLBB has kept its place in the top spot for 2025, with 4,132,224 peak viewers. Today, MLBB remains the only mobile game capable of attracting such a massive audience, and its fan base is growing, especially in Southeast Asia. Analysts are looking forward to Worlds 2025 in China, which will allow them to update the available data and compare how different games are developing.
“Esports Map is a new project from Esports Charts, which we’ve launched alongside GG.BET as our first partner. We aimed to create a tool that would be interesting and useful to both fans and industry professionals. At its core lies Esports Charts’ analytics, supplemented by betting insights from GG.BET—covering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories.. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,” said Esports Charts’ press office.
“GG.BET regularly supports projects that help people understand esports at a greater depth. Esports Map provides an easy-to-understand visual representation of the industry’s progress in individual countries around the world and displays the breakdown of games by region. It will be of interest to fans and will prove useful to professionals who are developing the industry,” added GG.BET’s press office.
Esports Charts and GG.BET have previously worked together on an analytical project dedicated to the BLAST Premier 2024 season. That project displayed data on views, unique statistics about both the game and bets placed, an analytical breakdown of the season, and exclusive infographics on teams and players.
eSports
Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform

Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.
While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.
BetPeek’s key features include:
- Follow Any Player – Switch instantly to the POV of any competitor on the server.
- Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
- X-Ray Vision – Unlock strategic insights by seeing what players can’t.
- Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
- Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.
“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”
Why It Matters
Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.
Exclusive to Thunderpick
BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.
eSports
Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.
The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.
In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.
The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.
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