Gambling in the USA
INDIANA SPORTSBOOKS MAKE MOST OF FEBRUARY WITH $187 MILLION IN BETS Super Bowl and basketball drive state handle to new monthly record, according to PlayIndiana analysts
The Super Bowl helped Indiana’s retail and online sportsbooks post a February that landed another monthly record. And with March Madness ahead and new online casinos launching, Indiana is positioned to weather the launch of retail sports betting in Michigan and Indiana, according to analysts from PlayIndiana.com.
“Indiana’s market continues to mature, including the launch of more online sportsbooks, even as the football season ends,” said Dustin Gouker, lead analyst for PlayIndiana.com. “The state has a near-perfect storm of success, and will continue to be among the shining stars in legal sports betting even as neighboring states move to legalize sports betting.”
Indiana’s February handle hit $187.2 million, up 9.6% from a then-record $170.8 million handle generated in January, according to official reporting released Tuesday. February produced $11.1 million in adjusted gross revenue, down 15.9% from $12.9 million, yielding $1.1 million in state taxes.
Bettors placed $11.6 million in bets on football, almost entirely on the Super Bowl. And basketball continues to be a significant draw, generating $90.2 million in February wagers. Even Oscars betting appeared to be a hit, accounting for a significant portion of the $39.7 million wagered on the state’s “other” events.
“The Super Bowl was the single most significant event in February, but Indiana has done exceptionally well with basketball,” said Jessica Welman, analyst for PlayIndiana.com. “That balance is helping Indiana avoid a post-football slump, which is common in jurisdictions such as Nevada.”
Indiana’s market advantages, most notably its ability to attract out-of-state bettors, have continued to hold, too. None of Indiana’s neighbors have launched legal sports betting yet, and because Indiana does not require in-person registration for mobile users, the Hoosier State can easily capitalize by allowing out-of-state bettors to simply cross the state line to make a bet.
Indiana will remain a friendly neighbor for sports bettors for the foreseeable future. Illinois and Michigan have legalized sports betting, with both launching retail betting this week. That will have some impact, but it should be blunted without an online component yet in either state. And progress toward legalizing sports betting is uncertain in both Kentucky and Ohio.
“Indiana’s relationship with out-of-state bettors takes many forms, ranging from those who cross the border to make bets at nearby land-based sportsbooks to those who hop over the state border in cars and place bets by phone,” Welman said. “Indiana’s sportsbooks have been aggressive in attracting that business, of course. It won’t last forever, but Indiana should enjoy the advantage while it’s there.”
Online sportsbooks generated $145.9 million in bets in February, or 77.9% of the state’s handle. And more sportsbooks came online with the Feb. 25 launch of BetMGM, which operates under the Belterra Casino license. PointsBet/Hollywood Lawrenceburg launched on March 5, and BetIndiana/Hard Rock is expected to launch this month, too.
In February, DraftKings/Ameristar Casino remained the online market leader with $74.1 million in bets, up from $66 million in January. That generated $5.7 million in gross receipts, up from $4.6 million. But FanDuel/Blue Chip Casino continued to gain ground on its rival, tallying a $63.8 million handle in February, up from $49.5 million. That resulted in a $2.7 million win, up from $1.9 million.
The market leaders were followed by:
- BetRivers/French Lick Resort ($7.7 million handle, down from $7.8 million; $348,869 win, down from $590,178)
- BetAmerica/Rising Star Casino ($212,953 handle, up from $89,622; -$6,169 win, down from $1,854)
- BetMGM/Belterra ($70,061 handle; $13,175 win)
Market proximity continues to dictate Indiana’s retail market. Horseshoe Hammond, near Chicago, has consistently led the retail market. In February, Horseshoe Hammond posted a $12.4 million handle, down from $13.7 million in January. That generated $52,445 in gross receipts, down from $1.8 million. Horseshoe Hammond was followed by:
- Hollywood Lawrenceburg ($6.8 million handle, down from $7.8 million; $308,577 win, down from $578,993)
- Ameristar Casino ($5.9 million handle, down from $7 million; $345,660 win, down from $1.4 million)
- Indiana Grand ($4.7 million handle, down from $5 million; $516,760 win, up from $365,318)
- Harrah’s Hoosier Park ($4.5 million handle, down from $5.4 million; $301,764 win, down from $321,785)
- Caesars Southern Indiana ($2.2 million handle, down from $2.4 million; $16,774 win, down from $143,966)
- Blue Chip Casino ($2.1 million handle, down from $2.7 million; $3,008 win, down from $279,868)
- Tropicana Evansville ($1.6 million handle, down from $2 million; $31,513 win, down from $210,974)
- Belterra Casino ($864,230 handle, down from $934,724; $46,173 win, up from $8,077)
- French Lick Resort ($387,656 handle, down from $533,634; $27,015 win, down from $14,132)
- Rising Star Casino ($123,393 handle, down from $213,552; $11,723 win, up from -$40,497)
“The successful partnership between DraftKings and Ameristar Casino in East Chicago, which generates the largest combined online and retail handle, crystalizes Indiana’s market advantages,” Welman said. “The DraftKings app was first to the market, and its ease of use has kept it on top. Meanwhile, Ameristar continues to draw heavily from the Chicago market.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
Gambling in the USA
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub
Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan
Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
-
Canada6 days agoINCENTIVE GAMES SECURES ONTARIO GAMING LICENSE
-
Compliance Updates6 days agoSA Gaming Secures GLI Certification in Brazil
-
Compliance Updates6 days agoMGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players
-
Compliance Updates5 days agoIntralot informs the investment community about the withdrawal of the Maryland contract award Augu
-
Latest News5 days agoAndres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM
-
Latest News4 days agoCaesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts
-
Compliance Updates4 days agoNCPG Celebrates Senate Action on Military Gambling Addiction Research
-
Latest News3 days agoQuick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos